GCFA, which started in 2017 in Italy, is one of the most reputable fashion events in the world. This show was held at La Scala Square in Milan, Italy. The theme of the event this year was to bring to light the sustainable styles as propagated by famous stars all over the world. The Digital Green Carpet Fashion Awards were streamed globally on Saturday via YouTube on the Fashion Channel. The once exclusive event turned into one that simple anyone could attend due to Covid-19 situation. Robert Downey Jr. introduced the show. The Italian prime minister Giuseppe Conte made a special appearance. The audience caught glimpses of celebrities ‘at-home’ looks on the “digital green carpet”. They included Anna Ewers, Lucky Blue Smith, Tomi Adeyemi, Ellie Goulding, Parker Sawyers and many others who wore pieces from their closets or in some cases new ones. Sustainable looks made in collaboration with Green Carpet Challenge designers.One of our local media’s favourite couples Ahad Raza Mir and Sajal Aly were invited to be a part of the event. For the big occasion, Ahad wore an outfit designed by ‘Rastah’. We are already a fan of Rastah’s designs and Ahad said, “The outfit has been handmade, and hand dyed which not only helps to promote local artisans but also create near zero carbon footprint.” Sajal wore an outfit by Elan, which she had worn on her wedding earlier this year. In this way she was tuned into the sustainability theme of the GCFA. Fans of the couple were thrilled at their participation in this prestigious event.Watch the show by clicking the link below:
The night’s complete list of winners are as follows:
The GCFA Visionary Award: Zendaya, for using her platform as an actress and creative to become a force in promoting diversity and inclusion.
The CNMI Responsible Disruption Award: Progetto Quid, a sustainable Italian brand that uses leftover fabrics from other houses and creates employment opportunities for women with vulnerable pasts.
The GCFA Best Independent Designer Award: Sindiso Khumalo, whose commitments to ethical production and women’s empowerment reflect Eco-Age’s principles of sustainable excellence.
The GCFA North Star Award: The United Nations, for its Sustainable Development Goals, which are becoming the “north star” vision for many businesses and which speak to the importance of global partnerships.
The GCFA Art of Craftsmanship Award, supported by S.Pellegrino: Italian artisans, for preserving generations of craft and making up the fabric of the country.