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Magnum Presents: A Chocolate Affair

Pakistan’s premium ice cream brand Magnum, synonymous with chocolate and fashion is all set to host its biggest event of the year. After a series of unprecedented chocolate showcases in Karachi, Magnum brings its much anticipated calendar event to Lahore: The Magnum Chocolate Party presenting ‘A Chocolate Affair’. The affair is set to take place on Monday, 9th October and brings to Pakistan, for the first time ever, the globally celebrated and award winning chocolate artiste, chocolatier Paul Joachim, more popularly known as The Chocolate Genius. Paul has repeatedly captured audiences worldwide with his impeccable prowess in the manner with which he crafts pieces of art and fashion from chocolate. He will be creating bespoke pieces specifically for this show. Further, at ‘A Chocolate Affair’, The Chocolate Genius is set to collaborate with ace designer and master of theatrics, Ali Xeeshan for a first of its kind fashion and chocolate inspired installation.


How to Prevent Your Eczema in Turning into a Swelled Rash

Be prepared already, your skin will thank you!

Winters are close and so is dry skin. In winters, the victims of eczema always prepare themselves by stocking up on comfortable sweaters and boots, and get worried about their miserable irritated skin.

Eczema is irritation of the skin that generally shows up as an itchy and dry rash. It has layers of rough, dry, itchy, scaly and thick patches of skin. Flare-ups can be caused by aggravating items, diseases, stress, infections, climatic changes and allergies. There are billions of people who are affected by eczema. Atopic dermatitis is one its most common types.

In spite of the fact that this condition distresses individuals all year long, the brutal temperatures and dry climate that accompany fall and winter can trigger a dermatitis explode. Debra Jaliman, M.D. who is a famous dermatologist and author of a book names as “Skin Rules: Trade Secrets from a Top New York Dermatologist” has figured out how to oversee dermatitis or eczema in the winter and make the irritating condition more tolerable.

The first thing to follow is: Don’t forget to apply moisturizer! Continuously saturate in the wake of cleansing your skin, including hand-washing. Jaliman recommends that those with dermatitis ought to pick a formula with hydrating ingredients like glycerin, hyaluronic acid, butter or ceramides and avoid scented creams for your skin. You’ll additionally need to ensure that you’re utilizing a mild soap and antiperspirant particularly made for delicate and sensitive skin to stay away from any additional irritation.

You will likewise need to reconsider some of your most loved winter-climate habits, which might be unintentionally aggravating your skin. Jaliman says, for instance, as enticing as a super-hot shower is on a chilled day, hot water strips skin of its natural oils which makes it dry. And keeping in mind that you might need to layer up in comfortable sweaters, ensure you’re wearing breathable normal clothes like cotton directly touching on your skin. Cloth material like silk and georgette are irritating and can disturb skin inflammation.

Jaliman additionally prescribes to apply a SPF 30 or higher consistently amid the winter. Surprising? No, it’s not. Sun can harm your skin which triggers eczema, and on the grounds that it’s cold doesn’t mean there’s no sun. “Amid the winter, there is still UVA light, which harms the collagen and flexible tissue,” Jaliman says. She suggests to utilize mineral formulated creams withtitanium dioxide and zinc oxide, which are not aggravating to the skin. Jaliman says you ought to likewise be utilizing a humidifier while you rest amid the winter, which can help include dampness into the skin and air.

If you get no alleviation from the above strategies, or have an extreme instance of dermatitis, visit your dermatologist for guidance and help. He likely recommends corticosteroid creams or oral anti-infection agents to repair open pores and damaged and dry skin.

Books Entertainment

Peter Lindbergh: Fashion Photography like never seen before

Known for his significant artistic pictures, Peter Lindbergh is perceived as a standout amongst the most influential contemporary photographers. Considered an innovator in photography, he presented a type of new authenticity by reclassifying the benchmarks of magnificence with immortal pictures. His humanist approach and romanticizing of ladies separates him from other photographers as he benefits from spirit and identity.

Peter Lindbergh’s outstanding pictures have filled in as flashpoints in fashion industry for quite a long time. This new book containing 400+ pages “Peter Lindbergh: A Different Vision on Fashion Photography” priced at $70 at, offers an exceptional history of fashion, models, art luminaries and designers, exhibiting the German lensman’s simple, mainly black-and-white style. More than 400 pictures that are incorporated into this luxury collection are separated one after another in order of what his subjects are wearing, beginning with Azzedine Alaïa and ending with Yohji Yamamoto. According to his major surveying at the Kunsthal in Rotterdam, Netherlands, this book has unique and game-changing storytelling and it has brought a new idealistic and narrative vision to art and fashion. Over the ages, he has created images that marked the history of photography, characterized by a minimalist tactic of the post-modernist photography.

The genuine stars of the book are Pina Bausch, Tina Turner and Madonna. Lindbergh is credited with introducing the age of the supermodel with his shots of the then-rising stars like Linda Evangelista, Christy Turlington and Naomi Campbell.

Raw and seductive at once, we can see how Lindbergh symbolizes monochrome/black-and-white pictures which show redefined standards of beauty by highlighting soul and personality as much as appearances, revealing the grace and sensuality of older women and favouring natural and authentic beauty in an era of universal retouching.

In a declaration to Lindbergh’s renowned status in the fashion world, his pictures are contextualized by analyses from the likes of Nicole Kidman, Jean Paul Gaultier and Grace Coddington. Anna Wintour and Cindy Crawford picked Lindbergh to shoot their first US Vogue cover. Their tributes clarify exactly what makes Lindbergh’s pictures so exceptional and intense.

Glance at some of the astounding images which are included in this desirable collection. Then, decide and buy this book!

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L Oréal Professionnel Business Forum 2017

After the astounding success at L’Oréal Professionnel Business Forum in Lisbon last year, the brand is all set to host their biggest event of the year in Seville, Spain between 2nd and 4th October 2017. The event will comprise of day time technical sessions, hair shows and demonstrations followed by thematic events and celebratory dinners. Apart from sharing tips and tricks, L’Oréal Professionnel teams from all over the world will interact with one another along with the ambassadors that represent their brand. L’Oréal Professionnel Business Forum is an annual event that takes place at new locations everywhere and sets the standards and trends for the coming year globally.

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Careem-TCF campaign raises PKR 1.9 million for the cause of education

Marking the successful conclusion of Careem’s TCF car type campaign, #TheCitizensFoundation (TCF) received a cheque of PKR 1.9 million from Careem in a small ceremony at TCF headquarters in Karachi. The cheque was presented by Careem’s MD, Mr. Junaid Iqbal and received by TCF’s CEO Syed Asaad Ayub Ahmad and TCF’s Director Mrs. Bushra Afzal.

Entertainment TV

Faran Tahir To Star In Final Season of American TV Series Scandal

The latest addition to popular American TV series Scandal’s star cast is Pakistani-American Hollywood actor Faran Tahir. The seventh season of the show, which will also be its final, is going to be airing on ABC Network on 5th October’17.

This Shonda Rhimes produced series is one of the most popular shows of the ABC Network, and also stars Kerry Washington, Guillermo Diaz, Darby Stanchfield, Katie Lowes, Tony Goldwyn, Jeff Perry, Bellamy Young, Joshua Malina, Scott Foley, George Newbern and Cornelius Smith Jr.

Faran Tahir will be playing President Rashad, appearing in episodes 7.2 (airs 12th October 2017), 7.4 and 7.5. Alongside Scandal, Faran has been busy shooting for three other projects which include the television series Shameless and The Magicians, as well as the movie Mindhack: #savetheworld. He will also be reprising his role as Mallick on American TV show 12 Monkeys (Season 4) in 2018.

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50 Rs Year Can Save Your Child’s Health

When school bags are too heavy, not lifted properly or carried on one shoulder it leads to straining of the soft tissues in the back. Daily repetition of these activities promotes incorrect posture, damage to the spine, permanent structural deformities and muscular tension throughout the body.

Lahore, Punjab: Marham an educational forum hosted a live online event on September 18, 2017, about school bag syndrome awareness and education at their headquarters. Dr. Farrukh Ali Chaudhary consultant neurologist in USA and Pakistan joined Marham to share knowledgeable insights on this neglected issue crucial to the health of growing kids.

School bag syndrome refers to the physical and emotional impacts kids experience because of the weight of their school bag. How can you find out whether your child is suffering from school bag syndrome or not? There is a number of evident symptoms that you may notice. These include


Pressure behind eyes

Pressure overhead

Concentration and memory problems


Neck pain


Shoulder pain

Arm numbness

Changes in handwriting and dexterity

Leg stiffness

Loss of energy

People who can participate to resolve this issue include children themselves, parents and school. A number of measures can be taken including few mentioned below.

The backpack should not weigh more than 10-15% of total body weight of the child.

Two-strapped bags with wide padded shoulder straps should be used.

The bag should be adjusted to be carried 2-3 inches above the waist.

Correct lifting techniques should be used that is bending at knees and lifting.

Students should carry only required books and stuff.

Follow an active lifestyle, eat healthily and exercise regularly to maintain strong and flexible back and trunk musculature.

Use of vitamins and nutritional supplements may help address any nutritional deficiencies.

Parents should educate correct lifting techniques and sufficient packing of the school bag.

School bags with multiple pockets should be used.

Using the pocket closest to back for heavier books and packing lighter ones in front pockets effectively distributes weight.

Schools can help in sharing the bad load by providing book storage space for every class. When estimated it cost only 50 Rs/child /year for the school to arrange cupboards for each class.