Browsing Category


Entertainment Events

Coca-Cola Food and Music Festival Season Finale

The nation’s biggest food and music festival’s second season is scheduled to conclude with a bang in Karachi on 9th, 10th and 11th March 2018 at Beach Park, Clifton Karachi. Attendees will also witness chefs working their magic through cooking demonstrations and enjoy a stellar line up of live music with other fun-filled activities. The incredible selection of musicians from Coke Studio includes megastars such as Strings, Ali Sethi, Sahara UK, Asim Azhar, Quadrum, Nabeel Shaukat and Sahir Ali Bagga.

Entertainment Events


Zuria Dor hosted a Sunday brunch celebrating 3 years of the brand at their studio in Lahore. The event served as an opportunity for the guests to enjoy a beautiful Lahori spring day amongst latest product installations, music, food and peacocks! Zuria Dor prides itself on being a home grown brand led by founders with backgrounds in engineering and innovation. They have showcased a capsule collection at London Fashion Week and subsequently being featured on Vogue. More power to the young minds of Pakistan who are trying to project a progressive image for the nation.

Entertainment Events

Friends of Shaukat Khanum hosted the 5th Festival of Life in Lahore

The powerhouses forces behind the Friends of Shaukat Khanum proudly hosted the fifth edition of the renowned Festival of Life in collaboration with Pakistan’s leading fashion and entertainment fraternity. An all-day carnival for families, the Festival of Life was held at the Shaukat Khanum Memorial Cancer Hospital in Lahore on 18th February 2018.

This year’s festival was attended and supported by a number of celebrities including Hamza Ali Abbasi, Umair Jaswal, Ali Sher and Faisal Rehman. The festival’s long term supporters “Quadrum” also performed live at the event.

Entertainment Events

Unveiling of FIFA World Cup Trophy

In an exclusive event for media, Coca-Cola unveiled the FIFA World Cup Trophy. The event was attended by Pakistan National men’s and women’s football teams and the who’s who of Pakistan’s fashion, sports and entertainment fraternity. 

The PR was handled by Asiatic Public Relations. 

Entertainment Events

Lahore Karachi Pemieres of Peek Freans Gluco Allahyar and the Legend of Markhor

Star-studded premieres of # GlucoAlllahyarAndTheLegendofMa rkhor, produced by 3rd World Studios in association with #ARYFilms, were held in Lahore and  Karachi on 30th and 31st January 2018 respectively. 

Produced by 3rd World Studios and spearheaded by Uzair Zaheer Khan, the film aims to educate children to also play their part in protecting the environment. The voiceovers are done by some of the leading names of the Pakistani film industry such as Ali Noor, Arieb Azhar, Ali Rehman Khan, Hareem Farooq, Arshad Mehmood, Nadia Jamil, Amjad Chaudhry, Ahmed Ali, Anum Zaidi, Azfar Jafri and Natasha Humera Ejaz.