Greatly admired women’s wear designer Farheen Surmawala exhibited her new summer 2017 collection titled ‘Ethereal Elegance’ at the Fashion Pakistan Lounge in Dolmen Mall, Clifton.
The media and PR for the launch event was handled by Tehmina Khaled and her team at Take II, while the hair and make-up for the beautiful models was done by Mona J Salon.
The clothes have a sense of exuberance and joy with her pleasing use of lace, pearls and floral accents exuding a happy and rather charming character of a Farheen Surmawala woman.
Speaking about her latest exhibition designer Farheen Surmawala commented that: “I have always felt there is a gap for women who want to buy clothes that are pretty yet practical without compromising on feminine elegance and beauty of details. So my aim with my latest collection is to cater to all those ladies who appreciate an aesthetic with exquisite craftsmanship and delicate patterns without going too heavy on prints and patterns.”
The launch event featured a star fashion exhibition attended by a host of glamorous celebrities, popular socialites, bloggers and distinguished members of the press.
Ayesha Ibrahim, known in the fashion world for her modern take on the traditional
aesthetic, has launched a Luxury Lawn collection for Summer 2017 in partnership with
The collection was launched nationwide on May 25 and is available online.
Ayesha Ibrahim, on her new collection, commented:
“I am so excited for this collection. It is a perfect combination of east and west. The
collection is inspired by the modern designs yet is very close to home in terms of color
palette. Lawn has become the go-to fabric for summer in Pakistan, mainly because it is
very easy to maintain and comfortable to wear. I have tried to style it in a way that it
doesn’t only give comfort but also looks beautiful when worn.”
Designer: Saira Rizwan
Collection: Summer of Love
Model: Anushey Mughal
Photography: Muzi Sufi
Hair & Makeup: Nabila Salon
Solivagant, Luxury Lawn collection by Saira Shakira takes inspirations from the free-spirited woman who loves to wander. She has a gypsy soul and a vibrant hope for the unknown. The joy of getting lost, the thrilling strangeness of the new and the fearlessness to embrace unknown experiences define the Solivagant. The collection consists of 8 distinct designs in 2 color ways each. The design details highlight landscape inspired embroideries, mountains, water, surreal prints, Alice in Wonderland like patterns, exotic flora and gorgeous ancient relics. With vibrant silk dupattas, embellished add-ons and detailed embroideries in the most perfect summer colors, the collection has all the oomph of luxury wear and the practicality of lawn.
Model: Ayesha Omar
Photographer: Alee Hassan
Makeup: Hannan Siddique
PR: Aden Rehan PR and Management Solutions