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EBM Sponsors the 4th SOP Unified Marathon to Encourage Inclusion

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Pakistan’s leading biscuit manufacturers, recently sponsored the 4th SOP (Special Olympics Pakistan) Unified Marathon in support of their shared vision of promoting the inclusion of people with intellectual and physical disabilities. The marathon, which involved a Run, Walk and Wheelchair race with a 700M Kid’s Dash, a 5KM|10KM and Half Marathon, was held on Sunday, February 17th, 2019 in Karachi at the DHA Sports Club – Moin Khan Cricket Academy.

EBM has always strived to go the extra mile in supporting various causes that are in line with their company values. Through this sponsorship, EBM has demonstrated its unrelenting enthusiasm for the promotion of sports and sportsmanship within Pakistan combined with a vision to give both children and adults with intellectual disabilities a range of opportunities that will help them develop their physical fitness, demonstrate courage, experience joy and interact socially with other Special Olympics athletes and the community. To display their support,  a number of EBM employees attended the marathon in great numbers.

Speaking at the event, Director of EBM, Shahzain Munir stated; “We are extremely happy to be part of such a noble cause and to see so many people participate. We aim and hope to host more events of such kind to help raise awareness, promote inclusion and build healthier friendships and understanding of sports for special athletes.”

Entertainment News

Jimmy Khan releases the third from his EP “Tich Button” titled “Pyar Naal Na Sahi”

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After the critical success of the release of his first two singles in December 2018, one of Pakistan’s leading singer and songwriter, Jimmy Khan has released the much awaited third song and video from the album ‘Tich Button’, titled ‘Pyar Naal Na Sahi’.

Indeed, the third track, ‘Pyar Naal Na Sahi’ is one of Jimmy Khan’s most well received and popular folk renditions. An original folk tune by one of Khan’s heroes and one of the greatest lovers of all time, Attaullah Esakhelvi, lovingly known as Lala, ‘Pyar Naal Na Sahi’ celebrates love and devotion to a degree that almost seems more fictitious than anything in the world today. The words are dreamy and evoke a sense of obsessive passion one can have for their loved one. One can’t say it doesn’t exist but it’s definitely hard to find.

“The conviction in Lala’s voice when I first heard this song resonated with me so strongly I sing it at every opportunity I get and is now a recognized number in the bands set. Humbled and honored to have Lala’s blessings for this rendition and very happy to finally put this live version out. Hope you all enjoy this.” said Jimmy Khan on the release of ‘Pyar Naal Na Sahi’.

With his first folk album TICH BUTTON, intends to revive and rejuvenate old Punjabi folk poetry and tunes. He brings these to life by and songs infused with the signature Jimmy Khan Band sound. The songs have been arranged and tracked by the band at Saad Hayat’s Studio in Karachi and mixed by Zain Ahsan in Lahore. All the performance videos were shot in Rangoonwala auditorium directed by Ahsan Ali along with director of photography Ahsan Ali.

The Jimmy Khan Band lineup for TICH BUTTON features Aziz Kazi on drums; Shane Kerr on bass; Joshua Amjad on dholak; Joshua Keyth Benjamin on harmonium; Shahab Hussain on ukulele, chung and vocals; Zain Ahsan on guitar and ukulele and Jimmy Khan on rhythm guitar and vocals.

Events News

Qalamkar launches its latest Luxury Lawn Collection “Daur-e-Hayat”

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Following a great deal of success and recognition as a high-end luxury brand, Qalamkar announces the launch of its new Luxury lawn collection called ‘Daur-e-Hayat’ for the upcoming Spring season. To celebrate the launch, invitations were extended on behalf of Qalamkar to distinguished media personalities, famed fashion bloggers, magazines’ editors and well driven journalists, resulting in a grand exhibit and interactive blogger’s meet up at Cosa Nostra in the midst of notable personalities.

Taking inspiration from the classic and traditional women of the subcontinent, Qalamkar has come up with a collection that has kept the silhouettes classic and designs rich yet has beautifully managed to put it all together in a modern way. Consisting of 15 designs, this collection doesn’t only include bolds like crimson reds and magenta but entails pastels like minty blues and pearly whites as well. With flowy printed silk dupattas, elegant embellishments and sundry colors, this collection is the essence of sophistication, grace and panache especially with the face of this new campaign, which was revealed to be Iqra Aziz, a renowned actress.

Speaking about the new Luxury Lawn Collection, the Creative head Kinza Shahzad said, “Daur-e-Hayat” is the fusion of traditional philosophy and contemporary cuts entailing vibrant colors and rich designs – this collection is the interfuse of the elegant fashion of the subcontinent enriched with present days’ contemporary ambience and the ever-changing high fashion.”

Qalamkar is a women’s clothing brand from Al-Noor Fabrics which aims to provide inspiring designs with vibrant colors to Pakistani Women while ensuring no compromise on quality. For all beautiful customers out there, here’s presenting the new Qalamkar exquisite designs providing affordable luxury.

Food News

Grand opening of ZAOQ Restaurant

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ZAOQ, the authentic Pakistani cuisine chain of restaurants opened another grand outlet here today in Karachi, this time at LuckyOne Mall.

The evening started with guests mingling at the Red Carpet hosted by Usman Mazhar, admiring the sophisticated décor and elegant ambience of the restaurant while interacting with one another. On this special occasion CEO ZAOQ, Ammar Hussain said, “We invite you to an entirely new dining experience which shall not only be a treat for your taste buds but a journey through the glorious heritage of the sub-continent”, and expressed his gratitude to the large number of attendees at the launch event, including media, socialites and celebs.

The chief guest on the occasion was Sarwat Gilani who performed the ribbon-cutting ceremony after which the buffet was opened for all the guests.

A well-attended opening, the restaurant played host to its guests who were found enjoying the cold weather and sitting outdoors, as well as indoors in its cosy interior.

Zaoq Restaurant now has two branches in Karachi and three in Doha. It’s first restaurant launched in 2009 in Doha Qatar offering for the first time genuine Pakistani cuisine in a formal ambience to those who appreciate elegance, refinement and good taste, hence the name ZAOQ.

Events Fashion News

SANIA MASKATIYA all set to showcase at New York Fashion Week F/W 2019

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Among Pakistan’s leading fashion design house Sania Maskatiya is all set to return to the prestigious New York Fashion Week platform with its F/W 2019 collection as part of The Council of Aspiring American Fashion Designers’ (CAAFD) long running tradition of introducing emerging designer showcases. Sania Maskatiya has been hand-picked by CAAFD, in collaboration with iFashion Network and in partnership with IMG and Pier 59 studios, to present their designs at NYFW F/W 2019.

Indeed, Sania Maskatiya is the first Pakistani Designer and Design House to showcase officially at the NYFW platform, having debuted last year at NYFW S/S19 with its dedicated westernwear line, Sania Studio. This February 2019, Sania Maskatiya will be showcasing its F/W 2019 luxe evening wear collection. The collection shimmers into the spotlight with iridescence. The energy and elegance of this landmark collection is encompassed through luxe fabrics in metallic shades. Embodying elements both heritage and nouveau, this collection evokes a sublime subtlety featuring the signature Sania Maskatiya intricate embellishments and fusion silhouettes.

“2019 is turning out to be a milestone year for the Sania Maskatiya brand. We moved our Karachi Flagship store to a brand new location in Clifton in January 2019 and now, in February 2019, being the first Pakistani Fashion Design House to showcase at the prestigious NYFW, we are humbled and grateful to be a part of the CAAFD NYFW sponsored program. It was a wonderful experience showcasing at CAAFD NYFW 2018 and we are excited to be representing our country again at NYFW F/W 2019.” said Sania Maskatiya on being part of the NYFW F/W 2019 platform.

CAAFD is known for its rigorous review process in choosing designers to showcase their work at NYFW and this is indeed big breakthrough for Pakistan’s Fashion Industry.

Earlier this January 2019, Sania Maskatiya moved its Karachi Flagship Store to a brand new location at AC-5, Block 4, Clifton. The new space has been conceptualized and curated by Strata Spaces.

The Sania Maskatiya brand is best known for its specialised, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best craftsmanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for including rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan’s most lauded designer and most prized fashion export

Entertainment News

FUZON’S AND ASIM AZHAR’S LIVE PERFORMANCES CONCLUDE THE TWO-DAY MASALA FAMILY FESTIVAL

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The bi-annual Masala Family Festival, the biggest and much-awaited family festival of the year was held the Expo Centre, Karachi on 26th and 27th January, 2018. MFF is a fuse of culinary arts, music, shopping and games, celebrating the best of our culture while providing a safe and fun day-out for families. Over the years the festival has provided a fun atmosphere for the entire family offering unique experiences for all ages and has attracted a huge number of visitors from every corner of the city.

The festival featured family-inspired activities including live cooking demonstrations by celebrity chefs Mahboob Khan, Zarnak Sidhwa, Shireen Anwer, Basim Akhund, Rida Aftab and Samina Jaleel at different times during the two-day festival. There were singing and eating competitions, magicians, open mic stand, comics, pet shows, the beautifully set-up kids’ arena with over 50 attractions, providing entertainment to kids of all ages and much more.

The two-day festival was for families to roll up their sleeves and enjoy a host of fun-filled engagement activities, magic shows and live comedy with an extravaganza of mouth-watering delicacies and music. Visitors also had a field day shopping as all major FMCG companies were part of the event, selling everything from household appliances to food items, crockery to jewellery. To satiate the appetites of the visitors, the organisers had arranged food and drinks stalls, offering family-friendly food throughout the day at various dining locations. The festival organized by Pakistan’s premier entertainment network, HUM Network Limited concluded on a high note with scintillating live performances by Fuzon on day one and the singing sensation Asim Azhar on the concluding day, who performed to audience requests and received appreciation from the cheering crowd.

Entertainment News

The Islamabad edition of Coca-Cola Food and Music Festival successfully concludes attracting over 75,000 foodies in 3 days!

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The Islamabad edition of Pakistan’s biggest Food and Music Festival successfully concluded on Sunday. The three-day Festival held in Gulberg Greens Islamabad on January 25th, 26th and 27th, attracted a huge number of visitors from all corners of the city and provided families with an opportunity to plan a perfect day out. The festival attracted over 75,000 visitors to sample the city’s culinary delights. Attendees witnessed chefs working their magic through cooking demonstrations and enjoyed live music with performances from renowned musicians like Quadrum, Jawad Ahmed, Goher Mumtaz, Asim Azhar, Bilal Khan, Sahir Ali Bagga, Sahara UK and many more. After the successful completion of Coca-Cola Food and Music Festival in Islamabad, Season 3 will now travel back to Karachi for its second round of festivities.

The Coca-Cola Food and Music Festival will offer a variety of cuisines with flavors and delicacies to cater to a wide array of audience. The festival will offer a diverse panel of culinary talents along with several home based chefs. Coke Fest prides itself in being the platform for the promotion of solopreneurs and providing a boost to the homebased food market. #CokeFest promises to offer all the season’s freshest flavors extending from a diversity of Desi to Continental, Asian (Chinese, Japanese, Thai), Turkish/Lebanese and Italian.

Food from the best combined with music from Pakistan’s biggest music platform, Coke Studio, is bound to give attendees a hard to forget experience. The incredible selection of musicians from Coke Studio will include megastars such as Ali Sethi, Sahir Ali Bagga, Aima Baig, Asim Azhar, Quadrum, Farhan Saeed, Waqar Ehsin, Faraz Butt, Sahara UK and other international artists.

CEO at Activemedia (The Organizer), Saad M. Khan said; “The season 1 of Coca-Cola Food and Music Festival saw the biggest celebration of Pakistani culture with more than 250,000 people enjoying the festival with their loved ones. Season 2 of the Coke Fest is going to be bigger than ever, expanding to five cities with 7 events altogether. We are extremely excited and looking forward to welcome our guests to provide world-class entertainment through quality music and food for everyone.”

Indeed, a diverse panel of culinary talents i.e. local chefs will be offering special festival menus, discounts, and great meal deals during the festival. So put on your shoes, round up the family and explore over 90 leading and burgeoning traditional/contemporary restaurants and 30 caterers, home chefs et al. food stalls at this nonstop ‘Party in the Park’.

Given the prevailing political and security situations in our country, people get only a few opportunities to come together for festivities in a safe public setting. As a brand that focuses on togetherness, Coca-Cola took it upon itself to bring people together for three-day festive events. Last year, The Coca-Cola Food and Music Festival brought together two of the biggest passion points of our nation; Music and Food, to give the people something to celebrate.

Organized by Active Media, the #CokeFest is presented by Coca-Cola Pakistan cosponsored by Jazz alongwith Kashmir cooking oil and Banaspati with Foodies ‘R Us, as the organizing partners. Also, The Festival’s Transport Partner will be Uber, Kids zone partner: Candy land, OOH Partner: Kinetic and Ticketing Partner: Easy tickets. Official media partners for the festival are TV One, News One, FM 91 & Wasaib with Lotus PR as the public relations partners and Foodada as the digital partner.

Entertainment News

UZAIR JASWAL ANNOUNCES HIS FIRST SONG ‘HAMESHA’ FOR 2019

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Singer, song-writer and actor Uzair Jaswal is all set to release his first song of 2019 ‘Hamesha’ in the month of February. His last song ‘Soneya’ was released in January last year and since then the singer has kept quiet about the projects he’s been working on until now. Hamesha will mark Uzair’s comeback and his first ever duet.

 

Hamesha speaks of love, life and loss. It speaks of our ability to shape and influence our future through the decisions we make and the paths we choose to take, willingly or unwillingly. We never know how far the ripples of our actions and our decisions may travel and that uncertainty is what makes every moment in our lives worth cherishing”, comments Uzair when asked about the essence of this song.

 

The singer took to social media to announce the release of his first song of the year on 28th January 2019. An easy listening pop song, Hamesha is scheduled to be released in February. The song will be released as a single and will be available on all major digital platforms. Hamesha will be a love duet in collaboration with another musician from Pakistan. Details of the featured artist along with the exact release date will be disclosed at a later date.

Entertainment News

MANSHA PASHA TO STAR IN SURKH CHANDNI

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The drama serial Surkh Chandni marks the very first time Mansha Pasha will be taking on a negative role. Along with the drama, the actress is also working on her upcoming film Laal Kabootar.

The serial Surkh Chandni brings a sensitive social issue under the spot light while addressing the rising number of acid attacks in the country. Pasha will be playing one of the main leads alongside Sohai Ali Abro and Osman Khalid Butt. Commenting on why she chose a negative role, Pasha said, “my character is somebody who causes an acid attack. It also sheds light on the fact that men and women can both equally be the reason behind the acid attacks. The reason I took up this particular project was because I haven’t done anything negative as such in my entire career and this wasn’t just a typical negative character. It has a lot of layers because initially she doesn’t actually intend for the incident to happen and she doesn’t foresee the snowball effect that takes place following her actions. Come to think of it the path to wrong doings is never really straight. It’s not as simple as someone is born bad. On the contrary, it’s very complicated. I believe it’s an endless series of choices of whether to safeguard yourself or to keep going on the right path. All these dimensions and the backstory is why I thought it would be a very interesting project to take up.

While addressing the challenges of internalizing a negative role for the first time, Pasha says, “I think the overall drama has been so violent both emotionally and physically. The character has been challenging for me because getting into the mindset of such a person and understanding the motivation behind their action is tough. The biggest challenge perhaps is to be able to relate to and justify the character without condoning her because it takes an emotional toll on you. This drama has been very violent too so we’ve also gotten hurt physically at times because that’s the nature of the project.

The narrative depicts the life of an acid attack victim and how she speaks up against this injustice. It also acknowledges and emphasizes the legislation of acid and burns crime bills. Talking about the need to address social issues sensitively, where negative roles are dealt with in the right manner, Pasha adds, “when picking up subjects that deal with social issues it is every important to ensure that the message does not get muddled. A lot of times directors are confused about how to portray certain characters. In the past, we have seen stories where the rapist has been highlighted and where the murderer is somebody you’re feeling really bad for or he’s coming across as the hero. Anti-hero and hero are two completely different things and this is where I think a lot of writers and directors get confused and negative roles end up being celebrated. That cannot happen. Negative is negative. You can share or reveal parts of the backstory of the character while shedding light to why they might have done what they did but at the end of the day a negative action shouldn’t be condoned,”

A Next Level Entertainment production, Surkh Chandni is directed by Shahid Shafaat and written by Asma Nabeel. Cast members include, Mansha Pasha, Sohai Ali Abro, Osman Khalid Butt, Asad Siddiqui, Lubna Aslam and Gul-e-Rana among others.