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Junaid Khan and Hira Mani Reunite in Upcoming Project

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Multi-talented actor and singer, Junaid Khan, who has been ruling our television screens giving us back to back blockbuster projects including Kamzarf, Silsilay and Ishq Tamasha to name a few, has just signed a project with Hira Mani – his hit costar from the 2017 blockbuster serial Sun Yaara.

 

Titled “Makafaat”, the serial will see Junaid in a lead role alongside Hira Mani, and is being produced under the banner of Mastermind Productions. Directed by Ahmed Kamran, the serial boasts a stellar cast, including Atiqa Odho, Ali Ansari, and Marium Nafees along with Junaid Khan.

 

“I am extremely excited about this project, because not only does the character I am playing has various dimensions, but I am also going to be back on screen with Hira (Mani) who is not only great fun to work with, but someone my fans enjoy seeing me on screen with,” Junaid Khan remarked when talking about his new project.

 

Shoot for Makafaat will begin after Eid ul Azha in Karachi, but there is a major part of the serial that will be shot in Europe as well.

Entertainment News

SHARMEEN OBAID-CHINOY releases the second part from “Shattering the Silence”

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SOC Films, helmed by the two-time Academy Award winner Sharmeen Obaid-Chinoy, releases the second part from the animated series “Shattering the Silence”, a project aimed at creating meaningful dialogue around issues of child abuse.

The second animated short-film from Shattering the Silence is titled “Iqbal Ka Bachpan” which explores the story of Reebok Human Rights Award recipient Iqbal Masih; a young Pakistani boy who was forced to work as a carpet weaver in the 90s. Working through arduous conditions from the age of 4 onwards, Iqbal grew stunted and hopeless. However, when bonded labour was declared illegal by the Supreme Court, Iqbal was able to struggle and pursue his dream of attending school. Today, millions of children are still employed in Pakistan, from the ages of 4 to 14 years old and work in many sectors of the labour force from brick kilns to manufacturing. This second part raises light on the importance of creating awareness among children and their families about the laws which safeguard them and the quality of life they are expected to lead as their basic human right.

An SOC Films initiative, Shattering the Silence is a 4-part animated series, in Urdu, which aims to critically engage audiences, and children specifically, with real-life stories of child abuse and to educate them with the corresponding laws, the resources which can be accessed and the steps which can be taken if they, or any other children they know of, are forced into situations of marriage, labour, trafficking or physical abuse.

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Reema Khan Comes on Board with the DSF as their Brand Ambassador to Support victims of intentional acid and kerosene oil burn attacks

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Depilex Smileagain Foundation (DSF) has taken on board the multi-talented and globally renowned veteran and film actress, Reema Khan as their Goodwill Ambassador to support its patients and to shed light on this heinous crime.

Reema Khan will be seen endorsing the work of Masarrat Misbah to empower women who have gone through the trauma of an acid attack and require reconstructive surgery, psychosocial support and skill training to help them become self-sufficient members of society. Her main aim would be to spread awareness about the crime and the need for stronger legislation specific to this issue.

The Depilex Smileagain Foundation (DSF) was conceptualized in 2003 as a support and assistance group for women who are victims of domestic violence, with special emphasis in the area of deliberate acid and kerosene burning. They have many registered acid burnt victims with them who require assistance and deserve the support of such organizations. Their work is not just humbling, but is inspiring others to join their cause as well.

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Strepsils Stereo bags Two Gold Effies at the Effie Awards Pakistan 2019

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Strepsils Stereo, Pakistan’s first ever Acappella music platform, wins big at the first Effie Awards Pakistan held recently. Strepsils Stereo, the one-of-a-kind music platform, bagged two Gold Effies for being the “Best in Branded Content” and the “Best in Health Products”; becoming the only music platform to receive both these accolades.

Humayun Farooq, Director Marketing – Health, Reckitt Benckiser (makers of Strepsils) said, “I am very proud of the entire team for bringing to life this novel idea and getting positively recognized for it. Amidst the plethora of content that is available right now, it is important for brands to create assets that are different, refreshing, and have a seamless brand connect with the idea. We are overwhelmed by the response that Strepsils Stereo has received in the last two years and we are already working on launching season 3 with a big bang.”

Ali Noor, singer and producer, BIY Productions, talking about the win said, “This is a big win for the entire team that has worked tirelessly on creating this platform. Acappella is a niche genre and we really wanted to introduce something new for our listeners to expand their music palette. Khayal Rakhna was our first experience and since then there has been no turning back. As part of our strategy to introduce new talent and new music, we have also launched 5 original tracks, all of which have been received very well by listeners across the country.”

The Effie Awards are known by advertisers and agencies globally as the preeminent award in the industry and recognize any and all forms of marketing that contribute to a brand’s success.

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GEO to Air Special Transmission ‘Ehsaas Ramzan’

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GEO gets ready to welcome this blessed month with a special Ramzan transmission titled ‘Ehsaas Ramzan’. With the hope of encouraging the virtues of patience and sensitivity towards others, this year’s special Ramzan transmission will feature a variety of segments and programs throughout the day, focusing on the theme of ‘Ehsaas’ within our community. By doing this ‘Ehsaas Ramzan’ aims to highlight various aspects of our society where encouraging empathy and a preference for the rights and feelings of other can make an impact.

The transmission’s featured program segments include ‘Nanhi Si Khuwaish’, a segment about the wishes and desires of hospice and special care children; ‘Jazba-e-Khidmat Allah’ which features conversations with the families of martyrs; and a focus on children and their familiarity with the month of Ramzan through programs like ‘Bachay Mann Kay Sachay’, ‘Mera Pehla Roza’, ‘Wah Wah Subhan’ and ‘Rab-e-Zidni Ilma’.

Featured religious segments will focus on talks and discussion about religion as well as quraninc recitation and naat khuani competitions. Programs including ‘Riyasat-e-Madina’ and ‘Aalim Online’ will focus on the Islamic history of science and governance. And ‘Mukafat’, a featured drama based program will use narrative tele-plays on the theme of ‘as you sow, so shall you reap’.

Ehsaas Ramzan is an effort by GEO to bring about a change in the way our society practices and experiences this holy month. The focus on ‘Ehsaas’ makes it an important and unique transmission concept that seeks to evoke the themes of generosity, empathy and responsibility towards the community, in our nation as a whole.

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BioMiracle launches its amazing skincare product line in Karachi

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The quality skincare brand, BioMiracle, launched exclusively today at a private gathering in Karachi, star-studded with prominent socialites, celebs and models.

The evening kick-started with a bustling Red Carpet where guests took pictures on arrival at the media wall, admiring the beautifully decorated venue over welcome drinks and one-biters. The launch was marked by a ribbon-cutting ceremony by none other than the glamorous Nadia Hussain. Host of the evening welcomed the guests after which CEO Cosmetic Candy, Sana Lakhany, addressed the gathering. A visual presentation followed and then to the delight of the guests present live demonstrations were done to demonstrate the efficacy of the masks.

Speaking on the occasion, Sana Lakhany said, “Our products are a game changer. They have been rapidly selling in countries across the globe and it is a pleasure for us to launch the amazing skincare line in Karachi. We look forward to establishing a great relationship. “

Entertainment News

Parwaz Hai Junoon Becomes the First Pakistani Film to Get Released in China

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In an historic development for films in Pakistan, Parwaz Hai Junoon produced by Momina Duraid under the banner of Momina and Duraid Films and distributed by HUM Films, signed the contract to release the film across China this year. The contract was signed between producer Momina Duraid and Mr Wang Ye of Fire International Media. The signing was part of Pakistan China Trade and Investment Forum – part of the Belt and Road Forum which is being held in Beijing. Present on the occasion were Mr Razzaq Dawood, advisor to Prime Minister Imran Khan and Mr Duraid Qureshi, CEO HUM Network Limited.

Speaking on the occasion Momina Duraid said, “It’s a very special day for the Pakistani film industry to announce the commercial release of Parwaaz Hai Junoon across China. We are very proud that our film has become a stepping stone in opening the Chinese market for Pakistani films in over 30 years. We are hopeful that our film will do well on the box office here and will pave way for the entire film industry.”

“We are very glad to partner with HUM Network and HUM Films to release ‘Parwaaz Hai Junoon’ in China, which will be the first Pakistani film in over 30 years to release here on a commercial scale. It was a pleasure meeting Ms Momina Duraid and we are looking forward to maintaining a long and mutually beneficial business relationship with her,” said Mr Wang Ye of Fire International Media.

Parwaaz Hai Junoon was the first Pakistani film that was released commercially in the Kingdom of Saudia Arabia and has become the first Pakistani film after more than three decades to be commercially released across mainland China. Momina Duraid’s second film comes on the tail of Bin Roye which opened up markets for Pakistani films in the Middle East, UK, USA and Australia and became the highest international box office grosser.

 

Fashion News

Here is what I will wear from Hum Showcase SS19

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Believe me when I say it: people who do not like shopping for clothes exist. We like coming up with the best outfit in our heads but it never reaches execution or even test wear. We would love it if someone can get those out our imagination and bring them to reality. Well, some designers did the job at Hum Showcase SS19.

 

When you think of fashion weeks, it is usually a hoopla of unwearable high-fashion way too out there and restricted to the ramp. How many times have you ever seen Sadaf Kanwal walking down the ramp looking like Aphrodite herself and caught yourself thinking ‘hey, I can pull this off.’ Let me tell: never.

 

Zaheer Abbas’s Conceptuelle

What we love about Zaheer Abbas is the minimalism in his design. You don’t need to put tons of embellishments on a shirt and call it art. Setting the bar way too high for everyone else, Abbas mixed a classic autumn palette with pleated fabric and ballooning sleeves and we are just totally drooling over it. We are talking belts and frills and monotone outfits, contrasts you hardly see in local couture.

 

 

Zonia Anwar’s Reverdie

Anwar might as well call it the classic bridesmaid collection. Pretty pastels, floral and summery are the words we will use to describe Anwar’s Reverdie. Nothing out there and unwearable, Zonia paired prints with plains; a classic move.

 

 

Image’s The Return

Well, they said it! It is the return of short kameez and baggy shalwars. Image showcased loads of white, elegant self-print outfits with a hint of gold. It may not be the boldest of collection, but we are guessing Image may become responsible for the ultimate return of patyalla shalwars.

 

 

Rizwan Beyg’s Pearl-Essence

Is this Rizwan Beyg’s best collection? We think, yes! Can’t emphasize how much we loved it. White was certainly the popular choice among the designers this time around. With embossed texture and white embellishments on luxurious ivory cloth, Beyg brought out the collection absolutely fit for royalty.

 

 

Khaadi Khas’s ‘Gypsy’

Khaadi Khas is known for being a brand for modern day women. The entire collection, though slightly heavy on the pocket, is totally wearable by everyone. You had to be there for it but Khaadi Khas totally stole the show on Day 3. With no showstopper or even any rep from Khaadi showing up on the ramp, every model wearing Gypsy walked down with deafening applause.

 

 

We also loved Emraan Rajput’s all-white collection called The Marquis. Munib Nawaz put on quite a show with a series of showstoppers – we are talking the cast and the makers of film Chhalawa: Mehwish Hayat, Azfar Rehman, Zara Noor Abbas and Asad Siddiqui, Wajahat Rauf and Shazia Wajahat. 9Lines and Outfitters upped the socially aware lines with Pop Kitschry and The Conversation, respectively. Another attention grabber was Deepak & Fahad’s Markhor, an endangered species and also the national animal of this nation. Here you go, our top picks form Hum Showcase SS19.