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Strepsils Stereo bags Two Gold Effies at the Effie Awards Pakistan 2019

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Strepsils Stereo, Pakistan’s first ever Acappella music platform, wins big at the first Effie Awards Pakistan held recently. Strepsils Stereo, the one-of-a-kind music platform, bagged two Gold Effies for being the “Best in Branded Content” and the “Best in Health Products”; becoming the only music platform to receive both these accolades.

Humayun Farooq, Director Marketing – Health, Reckitt Benckiser (makers of Strepsils) said, “I am very proud of the entire team for bringing to life this novel idea and getting positively recognized for it. Amidst the plethora of content that is available right now, it is important for brands to create assets that are different, refreshing, and have a seamless brand connect with the idea. We are overwhelmed by the response that Strepsils Stereo has received in the last two years and we are already working on launching season 3 with a big bang.”

Ali Noor, singer and producer, BIY Productions, talking about the win said, “This is a big win for the entire team that has worked tirelessly on creating this platform. Acappella is a niche genre and we really wanted to introduce something new for our listeners to expand their music palette. Khayal Rakhna was our first experience and since then there has been no turning back. As part of our strategy to introduce new talent and new music, we have also launched 5 original tracks, all of which have been received very well by listeners across the country.”

The Effie Awards are known by advertisers and agencies globally as the preeminent award in the industry and recognize any and all forms of marketing that contribute to a brand’s success.

News Trending

GEO to Air Special Transmission ‘Ehsaas Ramzan’

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GEO gets ready to welcome this blessed month with a special Ramzan transmission titled ‘Ehsaas Ramzan’. With the hope of encouraging the virtues of patience and sensitivity towards others, this year’s special Ramzan transmission will feature a variety of segments and programs throughout the day, focusing on the theme of ‘Ehsaas’ within our community. By doing this ‘Ehsaas Ramzan’ aims to highlight various aspects of our society where encouraging empathy and a preference for the rights and feelings of other can make an impact.

The transmission’s featured program segments include ‘Nanhi Si Khuwaish’, a segment about the wishes and desires of hospice and special care children; ‘Jazba-e-Khidmat Allah’ which features conversations with the families of martyrs; and a focus on children and their familiarity with the month of Ramzan through programs like ‘Bachay Mann Kay Sachay’, ‘Mera Pehla Roza’, ‘Wah Wah Subhan’ and ‘Rab-e-Zidni Ilma’.

Featured religious segments will focus on talks and discussion about religion as well as quraninc recitation and naat khuani competitions. Programs including ‘Riyasat-e-Madina’ and ‘Aalim Online’ will focus on the Islamic history of science and governance. And ‘Mukafat’, a featured drama based program will use narrative tele-plays on the theme of ‘as you sow, so shall you reap’.

Ehsaas Ramzan is an effort by GEO to bring about a change in the way our society practices and experiences this holy month. The focus on ‘Ehsaas’ makes it an important and unique transmission concept that seeks to evoke the themes of generosity, empathy and responsibility towards the community, in our nation as a whole.

News Trending

BioMiracle launches its amazing skincare product line in Karachi

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The quality skincare brand, BioMiracle, launched exclusively today at a private gathering in Karachi, star-studded with prominent socialites, celebs and models.

The evening kick-started with a bustling Red Carpet where guests took pictures on arrival at the media wall, admiring the beautifully decorated venue over welcome drinks and one-biters. The launch was marked by a ribbon-cutting ceremony by none other than the glamorous Nadia Hussain. Host of the evening welcomed the guests after which CEO Cosmetic Candy, Sana Lakhany, addressed the gathering. A visual presentation followed and then to the delight of the guests present live demonstrations were done to demonstrate the efficacy of the masks.

Speaking on the occasion, Sana Lakhany said, “Our products are a game changer. They have been rapidly selling in countries across the globe and it is a pleasure for us to launch the amazing skincare line in Karachi. We look forward to establishing a great relationship. “

Entertainment News

Parwaz Hai Junoon Becomes the First Pakistani Film to Get Released in China

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In an historic development for films in Pakistan, Parwaz Hai Junoon produced by Momina Duraid under the banner of Momina and Duraid Films and distributed by HUM Films, signed the contract to release the film across China this year. The contract was signed between producer Momina Duraid and Mr Wang Ye of Fire International Media. The signing was part of Pakistan China Trade and Investment Forum – part of the Belt and Road Forum which is being held in Beijing. Present on the occasion were Mr Razzaq Dawood, advisor to Prime Minister Imran Khan and Mr Duraid Qureshi, CEO HUM Network Limited.

Speaking on the occasion Momina Duraid said, “It’s a very special day for the Pakistani film industry to announce the commercial release of Parwaaz Hai Junoon across China. We are very proud that our film has become a stepping stone in opening the Chinese market for Pakistani films in over 30 years. We are hopeful that our film will do well on the box office here and will pave way for the entire film industry.”

“We are very glad to partner with HUM Network and HUM Films to release ‘Parwaaz Hai Junoon’ in China, which will be the first Pakistani film in over 30 years to release here on a commercial scale. It was a pleasure meeting Ms Momina Duraid and we are looking forward to maintaining a long and mutually beneficial business relationship with her,” said Mr Wang Ye of Fire International Media.

Parwaaz Hai Junoon was the first Pakistani film that was released commercially in the Kingdom of Saudia Arabia and has become the first Pakistani film after more than three decades to be commercially released across mainland China. Momina Duraid’s second film comes on the tail of Bin Roye which opened up markets for Pakistani films in the Middle East, UK, USA and Australia and became the highest international box office grosser.

 

Fashion News

Here is what I will wear from Hum Showcase SS19

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Believe me when I say it: people who do not like shopping for clothes exist. We like coming up with the best outfit in our heads but it never reaches execution or even test wear. We would love it if someone can get those out our imagination and bring them to reality. Well, some designers did the job at Hum Showcase SS19.

 

When you think of fashion weeks, it is usually a hoopla of unwearable high-fashion way too out there and restricted to the ramp. How many times have you ever seen Sadaf Kanwal walking down the ramp looking like Aphrodite herself and caught yourself thinking ‘hey, I can pull this off.’ Let me tell: never.

 

Zaheer Abbas’s Conceptuelle

What we love about Zaheer Abbas is the minimalism in his design. You don’t need to put tons of embellishments on a shirt and call it art. Setting the bar way too high for everyone else, Abbas mixed a classic autumn palette with pleated fabric and ballooning sleeves and we are just totally drooling over it. We are talking belts and frills and monotone outfits, contrasts you hardly see in local couture.

 

 

Zonia Anwar’s Reverdie

Anwar might as well call it the classic bridesmaid collection. Pretty pastels, floral and summery are the words we will use to describe Anwar’s Reverdie. Nothing out there and unwearable, Zonia paired prints with plains; a classic move.

 

 

Image’s The Return

Well, they said it! It is the return of short kameez and baggy shalwars. Image showcased loads of white, elegant self-print outfits with a hint of gold. It may not be the boldest of collection, but we are guessing Image may become responsible for the ultimate return of patyalla shalwars.

 

 

Rizwan Beyg’s Pearl-Essence

Is this Rizwan Beyg’s best collection? We think, yes! Can’t emphasize how much we loved it. White was certainly the popular choice among the designers this time around. With embossed texture and white embellishments on luxurious ivory cloth, Beyg brought out the collection absolutely fit for royalty.

 

 

Khaadi Khas’s ‘Gypsy’

Khaadi Khas is known for being a brand for modern day women. The entire collection, though slightly heavy on the pocket, is totally wearable by everyone. You had to be there for it but Khaadi Khas totally stole the show on Day 3. With no showstopper or even any rep from Khaadi showing up on the ramp, every model wearing Gypsy walked down with deafening applause.

 

 

We also loved Emraan Rajput’s all-white collection called The Marquis. Munib Nawaz put on quite a show with a series of showstoppers – we are talking the cast and the makers of film Chhalawa: Mehwish Hayat, Azfar Rehman, Zara Noor Abbas and Asad Siddiqui, Wajahat Rauf and Shazia Wajahat. 9Lines and Outfitters upped the socially aware lines with Pop Kitschry and The Conversation, respectively. Another attention grabber was Deepak & Fahad’s Markhor, an endangered species and also the national animal of this nation. Here you go, our top picks form Hum Showcase SS19.

Entertainment News

SWAYING AWAY ON A BREEZY EVENING: IFLIX SUCCESS PARTY

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iflix success party for Teefa in Trouble was an absolutely lit affair with all the right delights. Glitz, glamour, fun and loads of party took place on a breezy evening in Karachi on the 5th of April at Café Flo. Ali Zafar’s antics were a treat to the eyes, ears and the very cooperative, fun loving audience couldn’t get enough of it. Packed with fun activities like role play and karaoke, everyone was hooked. In addition, the man of the hour serenading in his intoxicating soulful voice along with his charm got the star studded audience which included Humayun Saeed, Faisal Qureshi, Mehmood Aslam, Komal Rizvi, Sonya Hussayn, Fakhir Mehmood, Nida Yasir, Yasir Nawaz, Asad Siddiqui, Shazia Wajahat, Wajahat Rauf, Nabila Maqsood, Behroze Subzwari, Shehzad Sheikh, Abdullah Sultan, FAazan Haqqee, Rizwan Ali Jafri, Deepak Perwani, Shazia Naz, Danish Wakeel, Beenish Pervaiz, Torsam, Nadeem Mandiwala, Marhoom Ahmed Bilal, Ahsan Rahim spun immediately.

Pakistan’s Head of Marketing, Aimun Baloch, commented: “iflix is deeply committed in bringing local audiences the most compelling and relevant content available. We are thrilled to introduce local blockbuster ‘Teefa in Trouble’ exclusive for Pakistani audiences where we also had a product placement in the movie. Ali Zafar is our celebrity investor and therefore the success of the movie came naturally on the platform. At iflix, we remain committed to our dream to bring the very best in global entertainment to our users; staying true to our vision to redefine television for one billion people by putting the entertainment they want in their hands – 24/7”.

Ali Zafar shared his sentiments and said, “I can’t begin to explain the immense joy and gratitude in fulfilling my dream to produce an iconic film for my own country as I simultaneously was working on a project in Bollywood.”

Ahsan Rahim’s directorial debut Teefa in Trouble was one heck of an action packed film, with drama, thrill and romance. The fantastic music for the film was created by none other than Ali Zafar that his fans are hooked to beyond imagination. This is the first non-Indian film that was distributed internationally by Yash Raj Films and the 3rd Pakistani film to have crossed the 50 crore mark! In addition, the awfully star studded cast included, Ali Zafar, Maya Ali, Javed Sheikh and Faisal Qureshi.

iflix took upon itself to celebrate Pakistani media stepping up their film game and putting out content that is above par. Celebrating Teefa in Trouble was something they felt greatly for and Ali Zafar’s unmatched performance and charisma really did wonders.

A success through and through, we hope to see Pakistani media reach even greater heights and with the rate we’re at, looks like we’re going in the right direction. A big shout-out to team iflix and Teefa in Trouble.

Fashion News

The House of Kamiar Rokni is Set to Showcase their Diffusion Collection at PFDC Sunsilk Fashion Week titled ‘Neo-Folk’

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Pakistan’s most premier fashion design force, The House of Kamiar Rokni is set to launch their much-awaited diffusion collection titled ‘Neo-Folk’ on the Day 2 finale of the prestigious PFDC Sunsilk Fashion Week 2019. The collection reflects the traditional roots of ethnic design, which truly depicts the essence of what the brand stands for, while incorporating designs along with it which additionally makes it desirable for a wider audience.

The House of Kamiar Rokni uses their expert craftsmanship and knowledge in traditional design to put together this collection, keeping it true to the quintessential art it is inspired from. Neo-folk celebrates the beauty of ethnic wear, presenting the collection in all its eastern glory while giving it a touch of modernity. The authenticity of the traditional textiles and techniques that are used have been carefully preserved so that the mood and inspiration behind the collection stays true to its roots.

Best described as Neo-Folk, the collection is a celebration of ethnicity within a traditional yet global narrative. The collection incorporates multiple traditional textiles and treatments using the ancient art of block printing, the hippie chic sensibility of tie & dye and the richly decorative fabric of brocade, to present a collection that is unapologetically Eastern, within a modern sensibility.

Expect casual to luxury evening and formal wear, taking a woman’s wardrobe on a journey from day to night across a range of holiday, soiree, dholki and mehndi wear, from pant suits to caftans to ghararas.

Based in cottons, silks and organzas, the House of Kamiar Rokni’s diffusion line will be instantly available to order online and at the studio.

News Trending

Sania Maskatiya joins hands with LRBT to fight in Pakistan

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Multi-award winning and one of Pakistan’s leading fashion design house Sania Maskatiya has collaborated with LRBT, Pakistan’s largest non-governmental organisation that is working to eradicate curable blindness in the country. This joint effort by Sania Maskatiya and LRBT aims to prevent the suffering caused by blindness and other eye ailments.

Statistics show due to the lack of resources and awareness 11% of the total population of Pakistan is visually impaired. 1.9 million People are blind of which 80% of the cases are curable.

 Sania Maskatiya has launched digital silk scarves. 100% of the proceeds of sales will be donated to LRBT. Priced at RS.3,670. The scarfs are available at Sania Maskatiya’s flagship Karachi store and Lahore store.

 One scarf pays for One cataract surgery.

The Sania Maskatiya brand is best known for its specialised, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best craftsmanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for including rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan’s most lauded designer and most prized fashion export.