Fashion brand, Crimson celebrated the successful launch of their latest luxury unstitched collection, Crimson Luxe by Saira Shakira, in collaboration with designer duo Saira Shakira through a meet and greet at Cosa Nostra, Lahore on August 24, 2016.

The campaign, ‘Call Her Diva’, for Crimson Luxe by Saira Shakira features Sanam Saeed. The collection consists of 12 unstitched 3-piece designs on luxury fabrics such as chiffon, silks, hand woven nets and organza with Saira Shakira’s signature embroideries and intricate hand work embellishments.