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MAK by AlKaram hosted a Game Night in Karachi

Posted on September 5, 2019
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MAK by Alkaram hosted a fabulous game night at Mews Café last Saturday which turned out to be a massive success!

The event was arranged to mark the launch of MAK’s latest Mid Summer’19 collection. The Game night was attended by numerous social media female influencers and bloggers like Sabina Ahmed, Mehak Shoakat, Marium Saqib, Fahya from Dr. Madeup blog, It’s Khadeja, Hadia from Blog This Out, Aqsa from Gottablogger, Bakhtawar from The Glam World and many others.

The MAK Game Night was an exciting evening full of fun, games, activities and delicious food with some fantastic prizes arranged as well by MAK.

Entertainment News

Amar Khan to play leading role in Hum TV Mini Series on Women Empowerment

Posted on September 5, 2019
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Pakistan entertainment industry’s rising star, multitalented Amar Khan is all set to star in a mini-series by Hum TV, titled ‘Choti Choti Baatein’ are short episodic stories depicting the issues women in our society face every day and how they overcome them.

The mini series is being directed by Angeline Malik, while Amar Khan will be playing the lead role of Zeena in episode titled ‘Roop’ opposite Muneeb Butt. They will be joined by Mehmood Aslam, Rubina Ashraf, Lubna Aslam, Ghana Ali, and Sara Raza in supporting roles.

‘Roop’ is a story of a simplistic, studious girl named Zeena (played by Khan) who is consistently criticised at her home and workplace for her looks. It is a short love story revolving around the chemistry that fires up between her and Muneeb Butt’s character as he develops an interest in her despite of her unpopular physical appearance.

“Its refreshing to play engaging and different roles which are relatable with audience and talks about girls and their relevant problems in today’s time. Zeena’s character uplifts the thought of proving your mettle based on her intellect and not makeup & physical appearance.” stated Amar Khan.

Choti Choti Baatein will be aired this Sunday at 8 pm on Hum TV and will continue to air a weekly episode for the next 4 weeks.

Entertainment News

Kamzarf Star Rabab Hashim, Set To Play a Dynamic Role In Meray Mohsin

Posted on June 25, 2019
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With the blockbuster Kamzarf just ending to raving reviews and ratings, leading lady Rabab Hashim, is all set to be back on our screens with a 7th Sky Entertainment’s production ‘Mere Mohsin’, going on air on Geo Entertainment.

‘Meray Mohsin’ is the third time Hashim is working with the director Ali Faizan, with whom she has previously worked on, ‘Ishqa Waay’ and ‘Piya Mann Bhae’ and the ensemble cast for the serial includes Syed Jibran, Saba Hameed, Jinaan Hussain & Mariyam Nafees.

“2019 has been a great year with Kamzarf receiving so much love from everyone and now I am so excited to be coming back on the screen playing a completely different role in Meray Mohsin,” Rabab Hashim said. “The best thing about this role is the transformation it goes through as the story progresses and how she deals with conflict in her life.” she further added.

Mere Mohsin is a 7th Sky Entertainment production, by Asad Qureshi and Abdullah Kadwani, and scheduled to go on air from June 19th, 2019 every Wednesday at 8pm on Geo Entertainment.

Entertainment News

Junaid Khan and Hira Mani Reunite in Upcoming Project

Posted on June 11, 2019
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Multi-talented actor and singer, Junaid Khan, who has been ruling our television screens giving us back to back blockbuster projects including Kamzarf, Silsilay and Ishq Tamasha to name a few, has just signed a project with Hira Mani – his hit costar from the 2017 blockbuster serial Sun Yaara.

 

Titled “Makafaat”, the serial will see Junaid in a lead role alongside Hira Mani, and is being produced under the banner of Mastermind Productions. Directed by Ahmed Kamran, the serial boasts a stellar cast, including Atiqa Odho, Ali Ansari, and Marium Nafees along with Junaid Khan.

 

“I am extremely excited about this project, because not only does the character I am playing has various dimensions, but I am also going to be back on screen with Hira (Mani) who is not only great fun to work with, but someone my fans enjoy seeing me on screen with,” Junaid Khan remarked when talking about his new project.

 

Shoot for Makafaat will begin after Eid ul Azha in Karachi, but there is a major part of the serial that will be shot in Europe as well.

Entertainment News

SHARMEEN OBAID-CHINOY releases the second part from “Shattering the Silence”

Posted on June 11, 2019
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SOC Films, helmed by the two-time Academy Award winner Sharmeen Obaid-Chinoy, releases the second part from the animated series “Shattering the Silence”, a project aimed at creating meaningful dialogue around issues of child abuse.

The second animated short-film from Shattering the Silence is titled “Iqbal Ka Bachpan” which explores the story of Reebok Human Rights Award recipient Iqbal Masih; a young Pakistani boy who was forced to work as a carpet weaver in the 90s. Working through arduous conditions from the age of 4 onwards, Iqbal grew stunted and hopeless. However, when bonded labour was declared illegal by the Supreme Court, Iqbal was able to struggle and pursue his dream of attending school. Today, millions of children are still employed in Pakistan, from the ages of 4 to 14 years old and work in many sectors of the labour force from brick kilns to manufacturing. This second part raises light on the importance of creating awareness among children and their families about the laws which safeguard them and the quality of life they are expected to lead as their basic human right.

An SOC Films initiative, Shattering the Silence is a 4-part animated series, in Urdu, which aims to critically engage audiences, and children specifically, with real-life stories of child abuse and to educate them with the corresponding laws, the resources which can be accessed and the steps which can be taken if they, or any other children they know of, are forced into situations of marriage, labour, trafficking or physical abuse.

Entertainment News

Parwaz Hai Junoon Becomes the First Pakistani Film to Get Released in China

Posted on April 30, 2019
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In an historic development for films in Pakistan, Parwaz Hai Junoon produced by Momina Duraid under the banner of Momina and Duraid Films and distributed by HUM Films, signed the contract to release the film across China this year. The contract was signed between producer Momina Duraid and Mr Wang Ye of Fire International Media. The signing was part of Pakistan China Trade and Investment Forum – part of the Belt and Road Forum which is being held in Beijing. Present on the occasion were Mr Razzaq Dawood, advisor to Prime Minister Imran Khan and Mr Duraid Qureshi, CEO HUM Network Limited.

Speaking on the occasion Momina Duraid said, “It’s a very special day for the Pakistani film industry to announce the commercial release of Parwaaz Hai Junoon across China. We are very proud that our film has become a stepping stone in opening the Chinese market for Pakistani films in over 30 years. We are hopeful that our film will do well on the box office here and will pave way for the entire film industry.”

“We are very glad to partner with HUM Network and HUM Films to release ‘Parwaaz Hai Junoon’ in China, which will be the first Pakistani film in over 30 years to release here on a commercial scale. It was a pleasure meeting Ms Momina Duraid and we are looking forward to maintaining a long and mutually beneficial business relationship with her,” said Mr Wang Ye of Fire International Media.

Parwaaz Hai Junoon was the first Pakistani film that was released commercially in the Kingdom of Saudia Arabia and has become the first Pakistani film after more than three decades to be commercially released across mainland China. Momina Duraid’s second film comes on the tail of Bin Roye which opened up markets for Pakistani films in the Middle East, UK, USA and Australia and became the highest international box office grosser.

 

Entertainment News

SWAYING AWAY ON A BREEZY EVENING: IFLIX SUCCESS PARTY

Posted on April 13, 2019
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iflix success party for Teefa in Trouble was an absolutely lit affair with all the right delights. Glitz, glamour, fun and loads of party took place on a breezy evening in Karachi on the 5th of April at Café Flo. Ali Zafar’s antics were a treat to the eyes, ears and the very cooperative, fun loving audience couldn’t get enough of it. Packed with fun activities like role play and karaoke, everyone was hooked. In addition, the man of the hour serenading in his intoxicating soulful voice along with his charm got the star studded audience which included Humayun Saeed, Faisal Qureshi, Mehmood Aslam, Komal Rizvi, Sonya Hussayn, Fakhir Mehmood, Nida Yasir, Yasir Nawaz, Asad Siddiqui, Shazia Wajahat, Wajahat Rauf, Nabila Maqsood, Behroze Subzwari, Shehzad Sheikh, Abdullah Sultan, FAazan Haqqee, Rizwan Ali Jafri, Deepak Perwani, Shazia Naz, Danish Wakeel, Beenish Pervaiz, Torsam, Nadeem Mandiwala, Marhoom Ahmed Bilal, Ahsan Rahim spun immediately.

Pakistan’s Head of Marketing, Aimun Baloch, commented: “iflix is deeply committed in bringing local audiences the most compelling and relevant content available. We are thrilled to introduce local blockbuster ‘Teefa in Trouble’ exclusive for Pakistani audiences where we also had a product placement in the movie. Ali Zafar is our celebrity investor and therefore the success of the movie came naturally on the platform. At iflix, we remain committed to our dream to bring the very best in global entertainment to our users; staying true to our vision to redefine television for one billion people by putting the entertainment they want in their hands – 24/7”.

Ali Zafar shared his sentiments and said, “I can’t begin to explain the immense joy and gratitude in fulfilling my dream to produce an iconic film for my own country as I simultaneously was working on a project in Bollywood.”

Ahsan Rahim’s directorial debut Teefa in Trouble was one heck of an action packed film, with drama, thrill and romance. The fantastic music for the film was created by none other than Ali Zafar that his fans are hooked to beyond imagination. This is the first non-Indian film that was distributed internationally by Yash Raj Films and the 3rd Pakistani film to have crossed the 50 crore mark! In addition, the awfully star studded cast included, Ali Zafar, Maya Ali, Javed Sheikh and Faisal Qureshi.

iflix took upon itself to celebrate Pakistani media stepping up their film game and putting out content that is above par. Celebrating Teefa in Trouble was something they felt greatly for and Ali Zafar’s unmatched performance and charisma really did wonders.

A success through and through, we hope to see Pakistani media reach even greater heights and with the rate we’re at, looks like we’re going in the right direction. A big shout-out to team iflix and Teefa in Trouble.

Entertainment News

Post Event Report: Hopscotch takes initiative and promotes the “Box of Kindness” – Donate clothes and share the warmth!

Posted on April 2, 2019
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Hopscotch ran a campaign event “Box of Kindness” ahead of its 5th Birthday. The event was attended by leading social media influencers, leading bloggers and general public where they donated generously to the children in need.

Following the trend of social messages they have set through their anti-bullying campaign in 2018, Hopscotch has now taken other social initiatives, and along with Box of Life they also introduced Box of Kindness. Box of Life is an eco-friendly campaign launched by Hopscotch entailing giving out of seeds that can be planted to encourage a healthy and clean environment. Box of Kindness, on the other hand, consists of pre-loved clothes that are donated to children in need. Hopscotch strongly believes in giving back to the society and aims to fulfill its corporate social responsibility. Hopscotch being a project of passion for the founders, Romana and Harris, aims to create quality kidswear products in Pakistani market. Now that the brand is turning 5 years old soon, they ran a campaign “Box of Kindness” to celebrate their 5th year as a successful brand.

Speaking about the new campaign Box of Kindness, the CEO Romana said, “We are humbled to run a campaign where people can donate to the less fortunate so that the kids in need can feel happy and wear clothes they can’t otherwise afford. The smiles on these kids’ faces give us immense joy.”

The design team of Hopscotch also added, “Our fun-filled philosophy at Hopscotch revolves around magic and sparkle, exploring hidden treasures and making fantastical stories. We love adding surprises to our kids’ adventures, including the kids who cannot afford to wear the clothes otherwise. Hence we’ve started this new campaign.”

Hopscotch started in 2014 with an idea that why can’t the 4th largest cotton producing country in the world create an awesome clothing brand for kids? Romana and Harris thought that they were the right duo to tackle this problem, and Hopscotch was born. They created Hopscotch as a tribute to the joy and wonder of childhood.