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Coke Studio releases “ASMA-UL-HUSNA” recited by Atif Aslam

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Coke Studio announces the release of “Asma-Ul-Husna,” the 99 attributes of Allah, recited by Atif Aslam. The three and a half minute track is produced by Zulfiqar “Xulfi” Jabbar Khan, while the video is directed by Asim Raza.

 

Inscribed into the cultural memory of Pakistan, “Asma-Ul-Husna” has taken different colours worldwide, profoundly impacting audiences with its verses. Coke Studio’s version manifests a multilayer soundscape, beginning with the actual sounds of black hole collision, followed by the echoes of “Allah” from the iconic Azaan of Makkah. The recitation borrows 24 voices from across the country to build a large vocal acapella personality and to further enhance the grandeur of the acapella, Melvin Arthur, a virtuoso musician from Quetta Pakistan, worked on crafting the choir arrangement using vocals from around the world. The track also demonstrates a unique arrangement of duffs as their grand ensemble reverberates in a large space. The whole composition finally comes together seamlessly in the vocals of Atif Aslam reciting the powerful verses.

 

Indeed, the release comes at an unprecedented time of crisis with the whole world gripped by the COVID-19 pandemic and the fear, anxiety and uncertainty it has brought with it. Pakistan’s frontline workers, from doctors, nurses, security personnel, and janitorial staff continuously risk their lives to help serve those affected.

 

In these testing circumstances, the release of “Asma-Ul-Husna” is an ode to the unwavering human spirit, an expression of spiritual healing and nourishment, and a reassurance of better times ahead. The recitation ends poignantly with “Al-Saboor” or translates possessor of enduring patience, conveying a message of calm and endurance.

 

Speaking about the release of “Asma-Ul-Husna,” Mr. Fahad Ashraf, General Manager, Coca-Cola, Pakistan & Afghanistan Region, stated, “Pakistan is a deeply spiritual and indeed resilient nation, drawing on incredible reservoirs of strength in trying times. At a time when we are going through a critical moment in history, we release Asma-Ul-Husna in cognisance of the beautiful human spirit, endeavouring to share a sense of calm, positivity and hope in the collective consciousness of the nation through the contemplative and reassuring nature of the verses.”

Events

Lipton weaves threads of hope amidst Covid-19 with its new campaign

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Lipton Pakistan is bringing loved ones together in a time of crisis and uncertainty with its new digital film. One of the world’s leading tea brands, owned by Unilever, unveiled the digital film that aims to bring hope and positivity amongst the people during these difficult times.

Showcasing the everlasting connections and love, the advert highlights the essence of ‘Jagao Umeed Saath Reh Kar.’ During these times, people have been feeling lost, but with their loved ones by their side, the hope would still stay alive. While staying home is encouraged in the current situation, staying connected is equally important and no better time than right now to bond with your loved ones. Lipton encourages people to enjoy the present and build quality connections with the people who matter the most.

The new digital film has been launched on all digital platforms and features raw moments from the lives of influencers and entertainers and how they have been staying connected with their loved ones during these difficult times. Most of the footage in the film has been shot by people themselves.

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7th Sky Entertainment, under the leadership of Abdullah Kadwani and Asad Qureshi, have come up with another mega project titled Raaz-e-Ulfat

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The drama follows the story of an innocent young girl, Mushk, who belongs to a conservative family and her life is governed by her strict father. She has been living a sheltered life under the principles made by her father, until she meets Sahiba. Sahiba is a modern and outgoing girl, the stark opposite of Mushk. Jealousy clouds over their friendship as Sahiba ruins Mushk’s relationship with her newfound love Irtiza, as well as her family.

The drama stars Yumna Zaidi, Shahzad Sheikh, Komal Aziz, Gohar Rasheed and the rest of the ensemble cast includes Hina Bayat, Seemi Pasha, Gohar Rasheed, Manzoor Qureshi, Farhan Ali Agha, Tara Mehmood, Kiran Haq, Anum Tanveer. Penned down by Maha Malik, the drama has been directed by ace director Siraj ul Haq.

 

Currently garnering rave reviews for Kahin Deep Jalay, Deewangi, Munafiq and Muqaddar, 7th Sky Entertainment is the only entertainment company that has been consistently giving super hit & quality content for the audiences across Pakistan, changing the face of entertainment television in the country.

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SHARMEEN OBAID-CHINOY releases the fifth and final episode of ‘FUNDAMENTAL. GENDER JUSTICE. NO EXCEPTIONS.’

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Two-time Academy Award Winner Sharmeen Obaid-Chinoy releases the fifth and final episode of “FUNDAMENTAL. GENDER JUSTICE. NO EXCEPTIONS” titled “Georgia – Living Out Loud”. The episode has been directed by Sharmeen Obaid-Chinoy and produced by Safyah Zafar Usmani and Shahrukh Waheed from SOC Films.

 

The fifth episode of FUNDAMENTAL from Georgia, “Living Out Loud” focuses on LGBTQI rights in Georgia and how a resilient movement is overcoming the powerful joint forces of church and state.

 

While officially a secular nation, church and state are far from separate in Georgia, where homophobia is common. The Christian Orthodox Church holds great power including among government officials, resulting in homophobic and transphobic violence and discrimination throughout the country, hate crimes and murders, and state-ordered threats against LGBTQI individuals and activists.

 

At the same time, the feminist and LGBTQI movements in Georgia are growing stronger and more organized. Episode 3 follows Eka Aghdgomelashvili, a Georgian feminist activist and trailblazer who led successful efforts to pass anti-discrimination laws in this former Soviet state. The episode also features a young artist Eka Tkemeladze and fellow community activists who are mobilizing in the tense days leading up to the IDAHOT (International Day Against Homophobia and Transphobia) rally.

 

The fifth episode from Georgia, “Living Out Loud” can be viewed at:

https://www.youtube.com/watch?v=Qp5mU0ePtzM

 

A production of SOC Films and Global Fund for Women, FUNDAMENTAL is a five-episode international documentary series which follows dynamic activists from five countries who are disrupting the status quo and radically altering the course of history for women and girls – and all historically marginalized people and communities globally. FUNDAMENTAL has been shot and produced by documentary film-makers from SOC FILMS, Safyah Zafar Usmani and Shahrukh Waheed and directed by Sharmeen Obaid Chinoy, in Brazil, Georgia, Kenya, USA and Pakistan. With this series, SOC Films aims to present and empower the next generation of non-fiction filmmakers in Pakistan. Indeed, this is the first time an all Pakistan Crew has created a global series. This is also the first global series to be officially presented and released by YouTube Originals and Refinery29.

 

Presented by YouTube Originals, the series is a production of SOC Films and Global Fund for Women in association with Fork Films and Secret Sauce Media. Executive Producers include Julie Parker Benello (Secret Sauce Media), Catherine King (Global Fund for Women), Abigail E. Disney (Fork Films), Maria Nunez, Susan Sherrerd, Patty Quillin, and Lynda Weinman. The project has received support from the National Endowment for the Arts and Levi Strauss Foundation. Partnering with Refinery29 on the series, the episodes of FUNDAMENTAL were released on Refinery29’s official YouTube channel and YouTube.com/Learning.

 

The FUNDAMENTAL production crew also features Directors of Photography Faizan Ali and Nadir Siddiqui, Cameraperson Khurram Victor, Editors and Colorists Husain Qaizer and Sourath Behan, Editors Mishaal Adhami and Anas Ahmed, Sound Design by Sameer Khan, Project Manager Huma Shah, Color Correction of Photography by Murtaza Ali and Line Production by Syed Ayub. The series also features music by Taha Malik with Cameraperson Salome Sagaradze for Georgia and Associate Producers Maureen Wanjiku for Kenya, Nino Isakadze for Georgia and Julia Main for USA.

 

For more information, visit:

https://fundamental-film.com

https://www.globalfundforwomen.org

https://www.youtube.com/user/Refinery29TV

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Abdullah Qureshi Drops New Single ‘Daro Na’- A Musical Tribute to TheFrontliners in the Coronavirus Pandemic

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Singer and songwriter Abdullah Qureshi has released a new single ‘Daro Na’, to pay tribute to the masked heroes fighting against the Coronavirus pandemic.

 

The song has arrived as the country enters its fourth week in the lockdown. Produced by the singer himself, the music has also been written and composed by Abdullah Qureshi and his band members. Accompanied by a heartwarming video directed by Social Media Analyst Muzammil Hasan Zaidi, which features Ejaz Aslam, Amar Khan, RabyaKulsoom, Zoya Nasir, Usman Mukhtar, Sabeena Syed and Abdullah Sultan paying their respects to the healthcare workers fighting day and night against the deadly virus.

 

Talking about the process behind the song, the singer revealed, “I wrote this song on a video call, with my bandmates, when I was feeling particularly sad about everything that has been going around in the world. It is just our little contribution to lighten a candle of hope in people’s hearts during these trying times and let those who are fighting for us know that we appreciate and respect them.”

While practicing social distancing, Abdullah Qureshi has continued to release new music. ‘Daro Na’ marks as his second single during the coronavirus quarantine and serves as a timestamp of this difficult moment in human history.

Entertainment

Blockbuster Jori Junaid Khan & Hira Mani come together for ‘Kashf’

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Actor par excellence and one of the most dependable stars of the TV industry, Junaid Khan, would be seen with Hira Mani once again in their new serial‘Kashf’ after their recent blockbuster ‘Mohabbat Na Kariyo’ came to an end earlier this month.

The new drama stars this reel life hit couple in lead roles, who have been a fan favorite ever since their love story bloomed in ‘Sun Yaara’. After their recently concluded ‘Mohabbat Na Kariyo’, they have yet another intriguing tale coming for the audiences. ‘Kashf’ features Junaid Khan as ‘Wajdaan’- a man so madly in love with Kashf, played by Hira Mani, that he is willing to go to any extent to win her heart.

Talking about this new project, the excited Junaid Khan revealed, “Kashf is a very unique story, unlike anything I have ever done before. Playing this character was an exhilarating experience for me. Getting to work with Hira is always amazing, so we hope that you guys would love this story as well.”

‘Kashf’ has been directed by Danish Nawaz, who previously directed the duos ‘Sun Yaara’ as well. The drama is set for release on HUM Tv soon and marks as Junaid Khan’s return on the channel after the highly acclaimed ‘IshqTamasha’ in 2018. The talented star seems to have his plate full this year with his debut feature film ‘KahayDilJidhar’ also slated for release later in the year.

Entertainment

Sabaat

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The story of HUM TV’s latest play Sabaat, written by Kashif Anwar and directed by Shehzad Kashmiri is a saga of life’s greatest reality that nothing lasts forever and the only thing that stands the test of time is family, love and relations built on truth, sincerity and mutual respect. Produced under the banner of MD Productions, the story of this serial revolves around the wealthy Farid family. Meeral Farid is a young, bold and vivacious girl but she is narcissist and egocentric and wants to keep everything about life and family under her control, especially her brother Hasan Farid. Being her ‘partner in crime’, Hasan’s life is hugely influenced by Meeral’s decisions but the story takes an interesting turn when he decides to break free of the chains and rules set by his sister to pursue his dreams. What follows is an epic tale of brother-sister rivalry and Meeral’s fight against time itself.

CAST: Mawra Hussain, Osman Mukhtar, Ameer Gilani, Sarah Khan, Seemi Raheel, Syed Muhammad Ahmed, Jahanzeb, Abbas Ashraf Awan, Jaweria Kamran, Leyla Zuberi, Moazzam Ali Khan & Others.

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Rabya Kulsoom All Set to Make Her Big Screen Debut with “Gawah Rehna”

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The talented young actress Rabya Kulsoom after proving her mettle on the small screen is all set to take over the big screens with her debut movie ‘Gawah Rehna.’

Gawah Rehna is set in the 1920s, against the backdrop of Khilafat Movement, which was led by the Muslims of South Asia, before Pakistan came into being. Starring alongside an ensemble cast, including the legendary actor Qavi Khan, Rabya Kulsoom will be seen in a totally new look playing a Hindu character who is the love interestfor the leading man in the film.
Talking about her big-screen debut, the actress said, “I couldn’t have thought of a more
challenging role to begin my foray on the big screen.

Portraying a Hindu was also a career first and I am really looking forward to everyone seeing this intense story when it releases !” The film, written & directed by Tahir Mehmoud, has been shot in Gujranwala and is all set to release in both Pakistan and Turkey in 2020.

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So Kamal welcomes the new season with the launch of its Spring Summer 2020 Collection!

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So Kamal, Pakistan’s premium retail brand welcomes the new season with its new Spring Summer 2020 Collection.

 

Featuring model Mushk Kaleem, the collection takes inspiration from the rich vibrancy of spring and crafts a blend between tradition and a modern design philosophy. The collection brings a wide range of intricately crafted ensembles, all of which are artistically illustrated in prints and embroideries to present a complete look for every occasion.

 

The collection itself is an assortment ranging from 100-150 unique design and varies in palatte from urbane mid-tones to pastels with joyful multi-colors, impeccable solids, vibrant ombre’s and powdery rainbows. Dupattas in the collection range from a series of diverse fabrics, from printed jacquard brosha, dyed embroidered jacquard, paste printed chiffon, embroidered organza, printed tissue silk, gold motif jacquard printed, embroidered textured organza and embroidered net.

 

The collection starts at an extremely accessible price range of PKR 950 and is now available nationwide on all So Kamal retail outlets.

 

With the collection, So Kamal also introduces its #SoKamalGirl initiative as a platform and narrative under which its entire brand campaigns for 2020 will be introduced.

 

“Celebrating women-hood and its spirit, we are delighted to introduce the #SOKAMALGIRL campaign with our Spring Summer Collection. Under this new narrative, we will be exploring a series of creative, progressive and powerful initiatives for women. This includes scouting, nurturing and giving a platform to new talent in fashion, the arts and creative fields; championing causes and organizations working towards key issues such as women empowerment, financial inclusion of women and spreading awareness about women rights. The #SOKAMALGIRL we hope to evolve into a movement of mindset which puts women at the very heart the So Kamal experience” said CEO, So Kamal Mrs. Erum Ahmad.

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SHARMEEN OBAID-CHINOY releases the BRAZIL Episode of ‘FUNDAMENTAL. GENDER JUSTICE. NO EXCEPTIONS.’

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Two-time Academy Award Winner Sharmeen Obaid-Chinoy releases the second episode of “FUNDAMENTAL. GENDER JUSTICE. NO EXCEPTIONS” titled “Brazil – Defenders of Justice”. The episode has been directed by Sharmeen Obaid-Chinoy and produced by Safyah Zafar Usmani from SOC Films.

Indeed, this is the first time an all Pakistan Crew has created a global series. This is also the first global series to be officially presented and released by YouTube Originals and Refinery29.

In FUNDAMENTAL, the second episode from Brazil, “Defenders of Justice” focuses on the women’s movements in Brazil against nationalism, racism, and patriarchy to save women’s health and lives. Brazilian law permits abortion only in cases of rape and danger to the woman’s life. Sexual and reproductive rights are severely limited, and there are deep racial prejudices against Black Brazilians. Civil society is also under threat, and activists in Brazil remain on high alert after the murder of prominent Black Brazilian activist Marielle Franco in March 2018.

 

The Brazil episode, “Defenders of Justice,” follows Lucia Xavier, who is part of a movement of powerful women activists who are reframing reproductive rights as an issue of gender rights and racial justice, as she and others work to address security threats against activists fighting for reproductive rights. The episode also features Daniele Duarte, an Afro-Brazilian lesbian activist who participates in protests and marches against the rise of the extremist president Jair Bolsonaro. Lucia, Daniele, and others are part of a vibrant and intersectional feminist movement in Brazil, mobilizing what some are calling a “Feminist Spring” in Brazil as the Supreme Court considers decriminalizing abortion.

A production of SOC Films and Global Fund for Women, FUNDAMENTAL is a five-episode international documentary series which follows dynamic activists from five countries who are disrupting the status quo and radically altering the course of history for women and girls – and all historically marginalized people and communities globally. FUNDAMENTAL has been shot and produced by documentary film-makers from SOC FILMS, Safyah Zafar Usmani and Shahrukh Waheed and directed by Sharmeen Obaid Chinoy, in Brazil, Georgia, Kenya, USA and Pakistan. Indeed, with this series, SOC Films aims to present and empower the next generation of non-fiction filmmakers in Pakistan.

Presented by YouTube Originals, the series is a production of SOC Films and Global Fund for Women in association with Fork Films and Secret Sauce Media. Executive Producers include Julie Parker Benello (Secret Sauce Media), Catherine King (Global Fund for Women), Abigail E. Disney (Fork Films), Maria Nunez, Susan Sherrerd, Patty Quillin, and Lynda Weinman. The project has received support from the National Endowment for the Arts and Levi Strauss Foundation. Partnering with Refinery29 on the series, the episode of FUNDAMENTAL will be released of Refinery29’s official YouTube channel and YouTube.com/Learning.

The FUNDAMENTAL production crew also features Directors of Photography Faizan Ali and Nadir Siddiqui, Cameraperson Khurram Victor, Editors and Colorists Husain Qaizer and Sourath Behan, Editors Mishaal Adhami and Anas Ahmed, Sound Design by Sameer Khan, Project Manager Huma Shah, Color Correction of Photography by Murtaza Ali and Line Production by Syed Ayub. The series also features music by Taha Malik with Cameraperson Salome Sagaradze for Georgia and Associate Producers Maureen Wanjiku for Kenya, Nino Isakadze for Georgia and Julia Main for USA.