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Parwaz Hai Junoon Becomes the First Pakistani Film to Get Released in China

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In an historic development for films in Pakistan, Parwaz Hai Junoon produced by Momina Duraid under the banner of Momina and Duraid Films and distributed by HUM Films, signed the contract to release the film across China this year. The contract was signed between producer Momina Duraid and Mr Wang Ye of Fire International Media. The signing was part of Pakistan China Trade and Investment Forum – part of the Belt and Road Forum which is being held in Beijing. Present on the occasion were Mr Razzaq Dawood, advisor to Prime Minister Imran Khan and Mr Duraid Qureshi, CEO HUM Network Limited.

Speaking on the occasion Momina Duraid said, “It’s a very special day for the Pakistani film industry to announce the commercial release of Parwaaz Hai Junoon across China. We are very proud that our film has become a stepping stone in opening the Chinese market for Pakistani films in over 30 years. We are hopeful that our film will do well on the box office here and will pave way for the entire film industry.”

“We are very glad to partner with HUM Network and HUM Films to release ‘Parwaaz Hai Junoon’ in China, which will be the first Pakistani film in over 30 years to release here on a commercial scale. It was a pleasure meeting Ms Momina Duraid and we are looking forward to maintaining a long and mutually beneficial business relationship with her,” said Mr Wang Ye of Fire International Media.

Parwaaz Hai Junoon was the first Pakistani film that was released commercially in the Kingdom of Saudia Arabia and has become the first Pakistani film after more than three decades to be commercially released across mainland China. Momina Duraid’s second film comes on the tail of Bin Roye which opened up markets for Pakistani films in the Middle East, UK, USA and Australia and became the highest international box office grosser.

 

Entertainment News

SWAYING AWAY ON A BREEZY EVENING: IFLIX SUCCESS PARTY

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iflix success party for Teefa in Trouble was an absolutely lit affair with all the right delights. Glitz, glamour, fun and loads of party took place on a breezy evening in Karachi on the 5th of April at Café Flo. Ali Zafar’s antics were a treat to the eyes, ears and the very cooperative, fun loving audience couldn’t get enough of it. Packed with fun activities like role play and karaoke, everyone was hooked. In addition, the man of the hour serenading in his intoxicating soulful voice along with his charm got the star studded audience which included Humayun Saeed, Faisal Qureshi, Mehmood Aslam, Komal Rizvi, Sonya Hussayn, Fakhir Mehmood, Nida Yasir, Yasir Nawaz, Asad Siddiqui, Shazia Wajahat, Wajahat Rauf, Nabila Maqsood, Behroze Subzwari, Shehzad Sheikh, Abdullah Sultan, FAazan Haqqee, Rizwan Ali Jafri, Deepak Perwani, Shazia Naz, Danish Wakeel, Beenish Pervaiz, Torsam, Nadeem Mandiwala, Marhoom Ahmed Bilal, Ahsan Rahim spun immediately.

Pakistan’s Head of Marketing, Aimun Baloch, commented: “iflix is deeply committed in bringing local audiences the most compelling and relevant content available. We are thrilled to introduce local blockbuster ‘Teefa in Trouble’ exclusive for Pakistani audiences where we also had a product placement in the movie. Ali Zafar is our celebrity investor and therefore the success of the movie came naturally on the platform. At iflix, we remain committed to our dream to bring the very best in global entertainment to our users; staying true to our vision to redefine television for one billion people by putting the entertainment they want in their hands – 24/7”.

Ali Zafar shared his sentiments and said, “I can’t begin to explain the immense joy and gratitude in fulfilling my dream to produce an iconic film for my own country as I simultaneously was working on a project in Bollywood.”

Ahsan Rahim’s directorial debut Teefa in Trouble was one heck of an action packed film, with drama, thrill and romance. The fantastic music for the film was created by none other than Ali Zafar that his fans are hooked to beyond imagination. This is the first non-Indian film that was distributed internationally by Yash Raj Films and the 3rd Pakistani film to have crossed the 50 crore mark! In addition, the awfully star studded cast included, Ali Zafar, Maya Ali, Javed Sheikh and Faisal Qureshi.

iflix took upon itself to celebrate Pakistani media stepping up their film game and putting out content that is above par. Celebrating Teefa in Trouble was something they felt greatly for and Ali Zafar’s unmatched performance and charisma really did wonders.

A success through and through, we hope to see Pakistani media reach even greater heights and with the rate we’re at, looks like we’re going in the right direction. A big shout-out to team iflix and Teefa in Trouble.

Entertainment News

Post Event Report: Hopscotch takes initiative and promotes the “Box of Kindness” – Donate clothes and share the warmth!

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Hopscotch ran a campaign event “Box of Kindness” ahead of its 5th Birthday. The event was attended by leading social media influencers, leading bloggers and general public where they donated generously to the children in need.

Following the trend of social messages they have set through their anti-bullying campaign in 2018, Hopscotch has now taken other social initiatives, and along with Box of Life they also introduced Box of Kindness. Box of Life is an eco-friendly campaign launched by Hopscotch entailing giving out of seeds that can be planted to encourage a healthy and clean environment. Box of Kindness, on the other hand, consists of pre-loved clothes that are donated to children in need. Hopscotch strongly believes in giving back to the society and aims to fulfill its corporate social responsibility. Hopscotch being a project of passion for the founders, Romana and Harris, aims to create quality kidswear products in Pakistani market. Now that the brand is turning 5 years old soon, they ran a campaign “Box of Kindness” to celebrate their 5th year as a successful brand.

Speaking about the new campaign Box of Kindness, the CEO Romana said, “We are humbled to run a campaign where people can donate to the less fortunate so that the kids in need can feel happy and wear clothes they can’t otherwise afford. The smiles on these kids’ faces give us immense joy.”

The design team of Hopscotch also added, “Our fun-filled philosophy at Hopscotch revolves around magic and sparkle, exploring hidden treasures and making fantastical stories. We love adding surprises to our kids’ adventures, including the kids who cannot afford to wear the clothes otherwise. Hence we’ve started this new campaign.”

Hopscotch started in 2014 with an idea that why can’t the 4th largest cotton producing country in the world create an awesome clothing brand for kids? Romana and Harris thought that they were the right duo to tackle this problem, and Hopscotch was born. They created Hopscotch as a tribute to the joy and wonder of childhood.

Entertainment News

Ayesha Chundrigar Foundation hosted a FUNdraiser for the Furry Friends in Islamabad

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Ayesha Chundrigar Foundation, Pakistan’s leading and pioneering animal rescue and rehabilitation organization, had a fundraising event at AQS Gardens on the 31st of March in Islamabad. The fundraiser was spearheaded by Samar Hussain, Tanya Shah, Pasha Aslam, Komal Zahra Iftikhar, Xoya Abbasi, Zara Zaman Khan Afridi and Sam Chinoy. Attended by students, families and celebrities alike, the FUNdraiser featured a small sized petting zoo for the children to experience love and empathy by having close encounters with the animals. Children were ecstatic to say hi to the furry friends, bunnies and talking birds.

The event was headlined by a live music performance by Coke Studio Artist Uzair Jawal who was joined by other artists such as Nimra, Zain, Ali and Natasha Humera Ejaz.

Some of the leading eateries from Islamabad such as Burning Brownie, Jessie’s Burgers, Soul Food, Mint to Be, Co-Natural, Pet Pals, and Hip Flask also took part in the fundraiser and gave all their proceeds to ACF. A tumble soft area was designated for a stimulating sensory experience for the younger guests. Exclusive merchandize and a variety of pet accessories were available for the attendees to buy from. Animal themed crafts and cupcake decors were also available specially designed for the event.

Ayesha Chundrigar was very pleased and grateful on the turnout, which showed support for the ACF cause. She said, “It was truly a community effort filled with love, laughter, and fun. Deeply thankful to the brilliant fundraising committee that planned out everything with so much care and love and went above and beyond to make this event a reality This is hopefully the beginning of any more such events to raise awareness and give importance to animal welfare in our country.”

ACF is Pakistan’s first animal rescue shelter with 500+ animals. Ayesha believes in showing empathy to the neglected one, be it animals of humans, “Our Pakistani community is so kind and generous, they have opened their hearts to stop animal cruelty in our country by supporting empathy and compassion towards all living beings which is a vital example to set for our future generations.”

ACF has been approved/certified by Pakistan Center of Philanthropy (PCP) and i-Care Foundation. They have also won Green Innovation Challenge (GIC) organized by WWF- Pakistan. ACF has 50,000+ Active community members, grown organically

ACF’s shelter is for neglected street and working animals, the empathy learning center and the several outreach models that ACF has produced are in line with this vision of helping the community and all its inhabitants together to how it`s time Pakistan puts a stop to animal cruelty for street and working animals. A mission that is carried in the hearts and minds of the ACF family and those who support and donate to the cause locally and internationally.

 

Entertainment News

Strings Releases a Special New Track to Support the Special Olympics Pakistan

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Strings, Pakistan’s internationally acclaimed pop rock band and the king of the music industry, is ready to once again overwhelm its audience with their latest musical contribution for the cause of the Special Olympics Pakistan.

Bilal Maqsood and Faisal Kapadia have come together with SOP to support their cause and are releasing their new music video on 30th March, 2019, featuring all the precious athletes from the Pakistani team who have recently returned from the Special Olympics World Games.

The song is a humble contribution of the band to the society to promote the welfare of its citizens with special needs, and to endorse inclusivity in different walks of life for them. The hypnotizing lyrics of the song have been written by the legendary Anwar Maqsood, while the most talented Sarwat Gilani has produced it, this being her very first special Olympic anthem. The enthralling video, directed by Umer Adil from Hot Water Bottle Films, is bound to strike an emotional chord within its viewers.

This is not the first time Strings has made an effort to use their music for a social cause. With their hit songs like ‘Main Toh Dekhunga’ and ‘Hai Koi Hum Jesa,’ they have always managed to motivate their fans to bring about a change.

The children from SOP have been ecstatic about being presented with Strings in their music video. These children participated in the Special Olympics World Games, held in March 2019, where they competed with 195 countries, against almost 7,500 athletes and have successfully brought back 65 medals to Pakistan.

“It has been a pleasure working with SOP. These beautiful children are so inspiring and deserve so much more in life. It is an honor for us to be a part of this cause,” the band members of Strings have reportedly said.

Strings are acclaimed for their rhythm and melodies, poetic songs written by Anwar Maqsood and Bilal Maqsood who also composes, plays guitar and occasionally sings. He has been writing lyrics for the band since its re-formation, with Kapadia the lead vocalist. The band has sold over 25 million albums worldwide.

Entertainment Events News

Dhaba Food Festival with Basant ke Rang brings mouth-watering dhaba food under one roof

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Dhaba Food Festival jointly presented by Beach Luxury Hotel and Event Crafters will be a two-day event all set to take place on 6th and 7th April 2019, recreating eclectic roadside dining on one platform, hosting 50+ food stalls, live music, fun-filled activities and much more!

With a vibrant ambience and finger-licking food varieties this festival premieres street-food offerings and entertainment, featuring well known dhaba eateries not only from Pakistan but international dhaba cuisines as well and live concerts to be performed by well-known singers. Visitors will be able to see traditional dances and hear folk instrumentals, have kids participating in an arena set up especially for them, avail of free boat rides and do kite flying at the sea-front. With basant festivities thrown in, there will also be stalls of mehndi, bangles, dresses, etc so all kinds of retailers and small enterprise owners will have the opportunity to showcase their wares.

So go crazy at this festival, and save the dates!

Entertainment News

Ace Director Turns Producer With

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Haseeb Hassan, director par excellence, after giving us blockbuster television serials like Nannhi, Diyar-e-DIL, Mann Mayal & the 2018 hit feature film Parwaz Hai Junoon, has launched his own production house Hamdan Films and has confirmed that the much awaited telefilm, Laal will be the first project for his newly launched production house.

Based on a story around the life of an Officer of Pakistan Navy, Laal is a made for TV film which will be telecasted, as a Pakistan Day’s special telefilm. Penned by the acclaimed writer, Umera Ahmed, Laal has been produced and directed by Haseeb Hassan, and features a stellar star cast including Bilal Abbas Khan, Kubra Khan, Gohar Rasheed, Iffat Umer, Rasheed Naz, Saleem Mairaj, Sidra Niazi, Adnan Shah Tipu & Adnan Jaffar in pivotal roles.

Laal is a presentation of Motion Content Group and Hamdan Films, and produced with support of the Pakistan Navy.

Events News

International Steels Limited National Open Polo Championship for the Quaid-e-Azam Gold Cup 2019 Comes to an End

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International Steels Limited [ISL], the largest Flat Steel manufacturer in Pakistan and patrons of the King of Games, Polo, partnered with the Lahore Polo Club to sponsor one of the most prestigious sporting tournaments in Asia: The International Steels Limited National Open Polo Championship for the Quaid-e-Azam Gold Cup 2019. The tournament commenced on the 25th of February with a sensational final match between Master Paints [Black] and Master Paints [Grey] on the 10th of March 2019 at the historic Lahore Polo Club. Master Paints [Black] with Sufi Muhammad Amir, Ahmed Ali Tiwana, Raja Temur Nadeem and Matias Vial Parez took home the coveted Quaid-e-Azam Gold Cup 2019.

Prior to the final match, ISL hosted a lunch for corporate personalities and patrons of Polo members of the art, fashion, literary, design, music and sports communities.

The honorable Federal Minister for Federal Education and Professional Training and Federal Minister for National History and Literary Heritage, Mr. Shafqat Mahmood attended the final as the Chief Guest and watched the final of the International Steels Limited National Open Polo Championship for the Quaid-e-Azam Gold Cup 2019 along with the President of the Polo Club, Mr. Malik Atif Yar Tiwana and Executive Director ISL Mr. Samir Chinoy following which a prize distribution ceremony was held.

“It was a great honor to be here at the Lahore Polo club and we value the opportunity to partner with the Lahore Polo Club for the 2019 Quaid-e-Azam Gold Cup one of the most important tournaments in the Pakistan Polo calendar. Having played in my younger days, I feel humbled to have the opportunity to help promote a sport that bought me much joy and taught me valuable lessons on Strategy, Teamwork and Determination, the same ethos that International Steels has showed since its came into being in 2011” said Mr. Samir Chinoy, Executive Director, ISL.

He further added that, “International steels believe in being part of shaping tomorrow, which, simply put, is to lead by example and promote brand Pakistan by redefining what it means to be Made in Pakistan. We will continue to strive to give back to Pakistan by supporting various initiatives such as the Arts and Sports and in doing so hope that other corporates follow. I would like to thank the Lahore Polo Club, the Patrons, umpires, players both local and foreign, who I hope will be our ambassador as they return to their countries and as the partake in the world polo circuit. I would also like to acknowledge and appreciate Mr. Emran Akhtar for bringing us together with the Lahore Polo Club and with the sport of polo”.

 A 14 goal tournament, this year’s championship was contested between five participating teams with players from Argentina, Chile, Pakistan and the UK, including Nicolas Corti, Saqib Khan Khakwani, Juan Cruz Losada, Hissam Ali Hyder, Hamza Mawaz Khan, Salvador Ulloa, Raja Temur Nadeem, Matias Vial Parez, Ahmed Ali Tiwana, Bautista Bayuger, Raja Samiullah and Bilal Haye.

 Indeed, the National Polo Championship was first played and introduced in 1963 as the El Effendi Cup presented by Brig HM el Effendi. In 1977, it was renamed as Quaid-e-Azam Gold Cup on the direction of government of Pakistan. The tournament has been played for some four decades with popularity all over the polo community domestically and internationally.