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Win Rs. 250,000 From The Dettol Warrior Education Fund For Your Child

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Dettol, the household name for hygiene, brings an exciting opportunity for your child to win the Dettol Warrior Education Fund worth PKR. 250,000. This announcement was made through a new campaign launched recently where the Dettol Warriors are seen calling out to their fellow warriors for support to defeat ‘Germoon’.

 

To become a contestant for a chance to win this prize, all you need to do is follow 3 easy steps:

Step 1: Give a missed call on 0306-3338865 (0306-3DETTOL)

Step 2: Receive a recorded call and listen to three ideas by the Dettol Warriors to defeat Germoon

Step 3: Vote for your favorite idea through a SMS (details will be given in the recorded call).

 

Humayun Farooq, Director Marketing – Health, Reckitt Benckiser (RB) Pakistan, makers of Dettol, said, “Dettol Warriors are on a mission to create awareness in children regarding hygiene which in turn will protect children across Pakistan from germs that make them ill during the school year. This special Dettol Warrior Education Fund is to excite children so they can associate with their favorite character and ensure healthy and hygienic practices for themselves and those around them. We at RB are committed towards a healthier and cleaner Pakistan promoting positive behaviour change to the masses under the bigger umbrella of our initiative ‘Hoga Saaf Pakistan’.”

The idea with the highest number of votes will become part of the next Dettol Warriors episode, and one lucky winner will win the Dettol Warrior Education Fund worth PKR. 250,000 as per the terms and conditions of the campaign.

Dettol has been a widely trusted brand by mothers for germ protection and instilling good hygiene habits to promote health and wellness for over 80 years.

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Cinepax & Mcdonald’s Announce a Valuable Partnership for Customers!

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Cinepax Cinemas and McDonald’s announced a new joint collaboration that is to begin in this week!

The partnership will pair a 40% percent discount for all Cinepax loyalists at all Cinepax Cinemas and Mcdonald’s food chains. McDonalds deal for Cinepax customers includes a 40% discount on McCrispy Burger, a McChicken Burger and two regular drinks deal. Whereas, McDonalds customers will enjoy a 40% off on all movie tickets, silver category from Monday through Thursday. While the length of the agreement is for a month, it may be extended if both the brands agree mutually.

Marketing team at Cinepax Cinemas, while speaking to the media about this venture said,’’We are constantly on the look-out to make things exciting for our customers and this is another token of appreciation from us to all the people and for the love that we receive from all over Pakistan.”

Cinepax aims to Pakistan is to ensure that we WOW our guests by delivering a state of the art entertainment experience and service excellence together. Cinepax’s Vision to be the most favourite entertainment company in Pakistan. Cinepax Limited is looking to continue its expansion across Pakistan with more screens, play areas/amusements and Family Entertainment Centres and many more exciting collaborations.

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ALI STUDIOS – NEW STUDIO LAUNCH

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Hira Ali, Pakistan’s leading contemporary fashion designer,
hosted an intimate get together in Lahore to celebrate the launch of her new studio space.

Speaking about the new studio space Hira Ali commented, “ The new studio launch is another
milestone in our journey. This achievement means a lot to us as it is proof that the fashion
market in Pakistan is accepting of new, edgy and contemporary designs. We will continue in our
mission to bring together modern and traditional for the Hira Ali woman. “

The launch was attended by fashion, lifestyle and media personalities alike.

Hira Ali Studio’s is critically acclaimed as one of Pakistan’s most exciting new fashion brands. The brand
is best known for their minimalistic, contemporary and edgy interpretation of design. Currently, Hira Ali
Studios is housed at a standalone studio space in Lahore, Pakistan for Formal, Bridal and
Luxury Prét wear.

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Alkaram Reopened Bahadurabad Store in Karachi, Pakistan

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Alkaram reopened doors to their flagship store in Karachi on the 25th of December 2018 at Bahadurabad. The love and appreciation showed by the consumers initiated the reopening of a previously loved store in the commercial hub of Karachi.

The store had also announced a flat 25% discount, for the 25th on all items of MAK and Alkaram except the latest collection. The lively evening hosted bloggers and other influencers while Chairman Mr. Anwar Teli cut the ribbon and launched the store officially.

Alkaram has proved itself for more than 30 years after which it launched its first AK Studio outlet in 2011 and since then they have vowed to dress women of every age and size in Pakistan in the most fashionably elegant way possible. To-date they are one of the most affordable fashion brand in the industry that has been consistent with its creativity in all the fashionable apparels it produces.

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The Citizens Foundation Pays Tribute To The Teachers At 14th Annual TCF Awards

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The Citizens Foundation (TCF) held the final 14th Annual Awards ceremony to honor the year-long achievements and performance of its teachers and principals. Various award ceremonies were held in the major cities of Pakistan, with the final awards ceremony in Karachi. More than 2,000 teachers and principals of Karachi and interior Sindh along with the head office staff and senior management participated the event. The awards were presented by the CEO and other senior management to the teachers with the best competency this year.

The awards were presented to teachers for extraordinary performance this year in the following categories:

  1. Service and Attendance awards
  2. Teacher Competency awards
  3. Whole School Index (WSI) Awards – Performance on overall school KPIs
  4. Board / Matric awards

Awards were also presented to the students with exceptional performance in the matric board exams.

TCF is the largest private employer of women in the private sector with more than 12,000 female teachers and principals throughout the country-wide network of 1,482 school units in Pakistan, from Karachi to Kashmir. These teachers and principals are an integral part of TCF’s education movement who strive to provide quality education to more than 200,000 students every day, nurturing them become agents of positive change. These teachers take the journey of enlightenment every day to TCF schools in remotest areas, making quality education possible for the children in these less privileged communities.

“A good teacher can build a future of a child and change his/ her life forever. A good principal can run a school with discipline and empathy, guiding the teachers and students in the right direction. The success of TCF is, to a very extent, due to our teachers. All the principals and teachers are personally invested in the intellectuals, moral and spiritual development of their students. They take ownership of their students and nurture them as their own children. The improving results of our students and their success in professional life is a testament of the dedication of our teachers,” said CEO & President of TCF Syed Asaad Ayub Ahmad.

TCF understands that specialized principals’ and teachers’ training is a prerequisite for imparting quality education in all its schools. While teachers have a direct impact on students in classrooms, principals affect all students in the school. Our training team, therefore, aligns an extensive teacher and principal training programme every year. For teachers, the modules are designed based on their training needs assessment ranging from Classroom Management to Motivating Learners to Usage of Visual Aids. Principals on the other hand receive training for effective school leadership. Their training includes courses like Communication Skills, Conflict Management, Delegation, Prioritizing and Taking Action. The objective is to produce and sustain a positive learning environment that generates strong learning outcomes in classrooms, ensuring students’ academic success. For more engaged learning, TCF has also rolled out e-Learning AV rooms at different school locations. Teachers have been trained to utilize these AV rooms for their training and also to teach students in a more interactive.

TCF believes that good teachers are its greatest asset and will continue to invest in them for the best education outcomes. Teachers at TCF, with their ambition and commitment, enable the children to learn and understand this curriculum based on the learning needs of the children who represent different ethnic backgrounds.

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Khaadi celebrates 20th Anniversary by opening its 45th store in Pakistan!

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Pakistan’s premier fashion retail brand Khaadi opened its 45th store at Com 3, Bilalwal Chowrangi 20 years to the day it first opened its doors at Zamzama.

CEO Shamoon Sultan and Khaadi’s management were present to welcome customers. “This is what Khaadi does. For twenty years we create a market for our clothes and a unique and customized retail experience to complement them. We celebrated with our employees and now, Khaadi says thank you to its customers by giving them a new store”

 The store at COM 3 is Khaadi’s 8th flagship store and covers over 18,000 square feet of retail space, offering customers unstitched, ready to wear, home and kids. The store features escalators and a stunning installation artist Sohail Abdullah; a part of Khaadi’s philosophy to showcase Pakistani artists and craft.

The company is celebrating “20 years of a vibrant you” at their Head office, Pakistani and international stores. Khaadi’s inspiration is global ethnic fusion and it takes pride that its clothes offer something for every woman. Speaking about the campaign Khaadi’s Director Corporate Communication said “Wearing Khaadi makes you feel vibrant, confident, comfortable and classy. We believe you should never stop discovering who they are and we enable you to feel you are.”

 Khaadi’s first store opened on 13th December 1998 and grew from a 400 square foot space to over 550,000 square feet in two decades. The company employees 1125 employees in Pakistan and 195 employees in the UAE, UK and Qatar.

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‘Beauty Meets Fitness’- a unique bloggers meet-up by celebrity makeup artist and stylist Mona

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An interactive and informative bloggers meet-and-greet session, ‘beauty meets fitness’ was arranged by makeup and beauty guru, Mona Jamal, popularly known as Mona J earlier today here at her salon premises.

Mona J looking absolutely stunning, welcomed guests and high-profile beauty bloggers. She began by briefly introducing herself and her work and followed it by welcoming yoga instructor, Hasan, who took centre-stage to educate bloggers about the co-relation between fitness and beauty.

Next, he conducted a therapy session and discussed and demonstrated facial massage techniques. Mona then shared her expertise with regard to makeup, skincare, fitness, and tips for generally looking good. An interactive Q & A session followed with bloggers interacting with Hasan and Mona.

The evening came to an end with refreshments by Nowhey yoghurt and special giveaways by J. given to the attendees as a token of appreciation.

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3 Bahadur: Rise of the Warriors all set to release on 14th December 2018 across the country!

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Waadi Animations is all set to release the finale of Pakistan’s first animated full-length super hero film franchise, 3 Bahadur: Rise of the Warriors! With high quality animation and detailing, crowd simulation, top of the line VFX tools, approximately over 5000 hours of animated production by over 30 animators, this is indeed the biggest animated production by Waadi Productions.

With Sharmeen Obaid-Chinoy at the helm as the Creative Director, the 3 Bahadur Trilogy has set new industry standards for animated fiction and content geared towards children in the country and its third installment, 3 Bahadur: Rise of the Warriors aims to empower and motivate today’s youth through dynamic 3D animation and an engaging story telling format. An epic story of friendship, teamwork and courage, 3 Bahadur: Rise of the Warriors chronicles the journey of three unlikely superheroes Amna, Saadi and Kamil who have indeed become household names in Pakistan. Indeed, the animated film aims to inspire the next generation to realize that they too hold the power to change the future of Pakistan.

For the finale, Waadi Animations introduces two new super heroes: Mehwish Hayat as Erma and Nimra Bucha as Babushka. Voice-actors Zuhab Khan returns as Saadi and Arisha Razi as Amna with Bashar Amir Shafi joining the cast as Kamil. 3 Bahadur: Rise of the Warriors also features a star-studded cast of Behroze Sabsvari as Deenu Chacha, Fahad Mustafa as Amna’s father, Sarwat Gillani as Saadi’s mother, Khalid Malik as Kamil’s Father, Faheem Khan as Gunchu and Mustafa Changezi as Tony to bring life to the larger than life animated characters.

Waadi Animations also launched a brand new campaign, ‘Apka Bahadur Kaun hai’, nationwide to encourage Pakistanis to highlight all of the Bahadurs they see around them in their family, communities and schools.

Speaking about the campaign, Academy Award Winning Film Director Sharmeen Obaid-Chinoy said, “The concept behind 3 Bahadur trilogy was bigger than just being a film, it was about creating a movement to recognize and elevate Pakistan’s youth that is committed to creating a better tomorrow. Through this campaign which will run on radio, television, social media, the team behind 3 Bahadur will be starting a nationwide dialogue about how each child has a special super power and how they just by being truthful, compassionate speaking out against bullying – they can change things around them. As we turn a new chapter in this country’s history, I want to reignite passion and belief in children that they all are Pakistani super heroes. We hope the ‘Ap ka Bahadur kaun hai’ Campaign will excite children and their parents. Look forward to hearing Bahadur stories from all over Pakistan.”

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Leading Stars join TCF Ambassador Program to enable Education for all

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TV actor Hareem Farooq and Ahsan Khan visited The Citizen Foundation’s (TCF) Qayumabad campus and signed an agreement to become goodwill ambassadors. Both the celebrities showed their commitment towards TCF’s mission to provide quality education for the less privileged. They will support the ongoing efforts of TCF by creating awareness for the need to create education opportunities for all the children of Pakistan regardless of their caste, creed, religion or ethnicity.

On behalf of TCF, Isfandyar Inayat, GM Outreach signed the agreement and welcomed Hareem and Ahsan on board for joining the TCF’s education movement. Expressing his thoughts, Isfandyar said, “We need to highlight the emergency for the need to educate all children because it is their basic right. I am so grateful to Ahsan and Hareem for becoming a part of the big TCF family and for graciously agreeing to help us in talking about this very important issue. I have no doubt that these efforts will help us in reaching out to many more out of school children.”

Education remains one of the biggest socio-economic issues being faced by Pakistan. Currently, there are more than 22.6 million out of school children. This makes Pakistan the country with second highest number of out of school children in Pakistan. That’s why we are facing an education emergency and all hands need to be on the deck to create the capacity for providing education for these out of school children. Statistics reveal that 1/3rd of out-of-school children do not attend because education is too expensive or the school is too far. The TCF school model was built to solve for these issues.

“Education is the best gift that we can give to any child. I visited a TCF school earlier this week and it was one of the most incredible days of my life. After winding through a couple of narrow lanes of machar colony, we reached the purpose-built TCF school in the heart of the community. I have joined hands with TCF to support their mission to provide quality education for the less privileged,” said Ahsan after signing the agreement.

“Education makes a child’s universe limitless – so just imagine where Pakistan can be if all our children are able to get this basic civil right and shine bright?” said Hareem while sharing her thoughts.

The Economist has called The Citizens Foundation (TCF) ‘perhaps the largest network of independently run schools in the world.’ TCF has nearly 1,500 school units in 700 sites across Pakistan where children were previously out-of-school. TCF has built schools in the heart of rural communities and urban slums so schools are a walking distance away from the children. The

Foundation is the largest private employer of women in Pakistan with an all-female faculty of 12,000 teachers and principals, encouraging parents to send their girls to school. TCF has 220,000 students this year. Nearly half (48%) of TCF students are girls. Eighty-eight percent of TCF alumni have gone to college and 71% are employed.

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Cinepax Join hand with SOS village

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Cinepax Limited, Pakistan’s leading family entertainment company is proud to join hands with SOS Children’s Villages Pakistan. The CEO of Cinepax, Ms. Maryam El Bacha and the National Director of SOS Children’s Villages Pakistan, Ms. Saba Faisal signed a memorandum of understanding.

The MOU will help to promote the work of SOS for the abandoned children. Ms. Saba Faisal welcomed this collaboration and observed that this relationship would help augment the social outreach and strengthen their donor base and supporters.

Cinepax is honoured to support the cause which fuels SOS effort. Every donation made or every minute spared will help in making a difference in the lives of millions of children from the marginalised communities across Pakistan. With the challenges nationally and internationally, there is no way at all that one sector alone can do it. When you get it together, you get incredible results.