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Hoga Saaf Pakistan Becomes Part of the Climate Launchpad and Clean-Tech Innovation Conference

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Humayun Farooq, Marketing Director- Health of Reckitt Benckiser, on behalf of their social initiative Hoga Saaf Pakistan, attended the Climate Launchpad Pakistan and Clean-Tech Innovation Conference last Saturday.

Reckitt Benckiser extended its support towards the endeavors of Climate Launchpad Pakistan which intends to introduce environmentally friendly technology and energy sources in the country.

Through RB Pakistan’s support, they have been able to sign up with the Ministry of Climate Change for the Prime Minister’s Clean Green Pakistan initiative.

Climate Launchpad Pakistan is a global climate change innovation program, launched by Stimulus that is intended towards creating awareness, symmetry, engagement and impact via the government, foreign missions and the private sector to develop an environmentally friendly and clean technology, and renewables eco-system for Pakistan with a focus on transportation, mobility, energy, agriculture and livestock, water and waste management.

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Sharmeen Obaid-Chinoy launches the eighth animated short film from AAGAHI entitled ‘Acid Crimes’

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SOC Films has released the eighth animated short film from the series “AAGAHI titled “Acid Crimes”.

 AAGAHI is a public service campaign, which aims to educate women about their legal rights in Pakistan.

The eighth animated short film, “Acid Crimes” seeks to inform viewers on the various forms of what constitutes an acid crime, specifically with the intent of harming another human being. The video discusses punishments for convicted offenders, illegal usage and sale of acid and other corrosive chemicals which are punishable by the Pakistani legal system, including a sentence of 14 years jail, life imprisonment, a 1 Million Rupee fine or all of the above. It also advises on safety measures that can be taken subsequently if involved in an incident. The film ends by providing viewers with contact information for various helplines, women’s shelters, counseling services, and legal support services available to acid attack survivors.

AAGAHI is a series of 14 short animated films conceptualized, produced and directed by SOC Films, helmed by Two-Time Academy Award Winner Sharmeen Obaid-Chinoy, which cover topics such as the law, its interpretation and the safety that it provides to the victim. This will also include the legislation, as stated in the Pakistan Penal Code, and the various case laws, which have been passed or revised in recent years.

One of Pakistan’s leading actresses, Aamina Sheikh has lent her voice for the series, which is also being shared free of cost with all news and media channels for dissemination across the country.

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Presenting ‘Equally Loud’ by THE LITTLE ART!

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The Little Art launches “Equally Loud”, new platform enabling young minds from marginalized societies to express and share their experiences through creative mediums. The new platform was launch an evening of open discussion with creative minds showcasing thought provoking films made by children and youth with an aim to be Equally Loud.

The event was be attended by participants belonging to professional, media, arts and educational backgrounds including children and youth whose film will be screened along with their parents. Principals and teachers from each school also attended the evening. The evening commenced with a welcome note, followed by a panel discussion on the screening of films made by children and youth.

Moderated by Founder/Director The Little Arts, Mr.Shoaib Iqbal, the panel discussion included Asghar Nadeem Syed – Pakistani play & drama writer, Muneeza Hashmi – Director Lahore Arts Council, Sohail Warraich – Women Rights’ Activist, Member of the National Commission on the Status of Women and Co-ordinate Commission’s Committee on Law and Policy, Iftikhar Mubarak – Executive Director Children Advocacy Network Pakistan and Sajida Vandal – Vice Chancellor Institute of Arts and Culture (IAC).

During the panel discussion, Asghar Nadeem Syed said “After witnessing the work through these films, I would like to highlight and appreciate few things. All the children who created these films were from underprivileged backgrounds and I’m very happy to see that you have inspired and mentored them to come out and express themselves as no one has ever given them this opportunity because of absence of such facilities. Secondly kudos to the TLA team for creating awareness and enabling children to express matters that are usually ignored”.

Also, part of the panel, Muneeza Hashmi said “Equally Loud by the Little Art has started a great debate as usually these topics are seldom discussed or are left unaddressed. In such cases, continuity is key and I would urge the team to take this even further ahead”.

A product of the Lahore International Children Film Festival (LICFF) calendar workshops, ‘Equally Loud’ aims to transform the narrative of Pakistani women and girls from a purely rights-based discussion to a more personal and impactful dialogue.  For this, The Little Art is conducted filmmaking workshops which are designed to explore gender experiences of children as well as equip them with basic filmmaking skills.

The workshops are being held in 10 schools in Lahore and Faisalabad. 4 Trust School campuses, 2 Garrison schools and Dreamland Public School in Lahore and Umul Madaris Model School, Dar-e-Arqam, and St. Catherine’s Girls High School in Faisalabad were also part of the workshops.

A total number of 340 children, boys and girls, took part in the workshops. Children are divided into groups of four, and each group produces a short film inspired by stories shared during the workshop. Some of the themes of films include breaking gender stereotypes, gender equality, issues of transport and access, body shaming, and equal opportunities.

The workshops are conducted by filmmakers and trainers Ammar Aziz, Fazal Ahmad, Abdul Basit and trainers and gender specialist Nida Mushtaq and Sehyr Mirza

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Renowned travel and lifestyle photographer Areesh Zubair showcases 8 years of work in debut exhibition

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Travel and Lifestyle photographer Areesh Zubair exhibited his works captured over the past 8 years as a photographer. Resonating throughout the exhibition is the artist’s exploration of the world through the lens of his camera.

The exhibition features a prominent series of pictures depicting and representing all four provinces on Pakistan. The photographer has travelled far and wide to capture the diversity instilled in the country. The pictures represent the various classes, ethnicities, cultural influences present in our country and carry the photographer’s message that despite all this diversity, we are more similar, more united than we may appear to be.

Talking about the exhibition Areesh said, “My 8-year journey has made me reflect on how similar we all are, regardless of our cultures, caste, creed, religion. All across the country I have seen a cohesive structure that makes Pakistan what it is and this Exhibit is just a representation of our unity despite our diversity and that I believe is what makes us special”.

Showcasing throughout this exhibition are works that are close to the artist’s heart. One of the items at display is the first picture taken by the photographer with his first professional grade camera back in 2012. Among the exhibits, also displayed are award winning shots and photographs taken with a smartphone depicting the importance of craft rather than tool.

Also present among the exhibits is nature photography from different corners of Pakistan, contemporary photography featuring Historical buildings, emerging infrastructures portraying the sense of completeness and inclusiveness that the photographer holds dear.

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Reema Khan Comes on Board with the DSF as their Brand Ambassador to Support victims of intentional acid and kerosene oil burn attacks

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Depilex Smileagain Foundation (DSF) has taken on board the multi-talented and globally renowned veteran and film actress, Reema Khan as their Goodwill Ambassador to support its patients and to shed light on this heinous crime.

Reema Khan will be seen endorsing the work of Masarrat Misbah to empower women who have gone through the trauma of an acid attack and require reconstructive surgery, psychosocial support and skill training to help them become self-sufficient members of society. Her main aim would be to spread awareness about the crime and the need for stronger legislation specific to this issue.

The Depilex Smileagain Foundation (DSF) was conceptualized in 2003 as a support and assistance group for women who are victims of domestic violence, with special emphasis in the area of deliberate acid and kerosene burning. They have many registered acid burnt victims with them who require assistance and deserve the support of such organizations. Their work is not just humbling, but is inspiring others to join their cause as well.

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Strepsils Stereo bags Two Gold Effies at the Effie Awards Pakistan 2019

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Strepsils Stereo, Pakistan’s first ever Acappella music platform, wins big at the first Effie Awards Pakistan held recently. Strepsils Stereo, the one-of-a-kind music platform, bagged two Gold Effies for being the “Best in Branded Content” and the “Best in Health Products”; becoming the only music platform to receive both these accolades.

Humayun Farooq, Director Marketing – Health, Reckitt Benckiser (makers of Strepsils) said, “I am very proud of the entire team for bringing to life this novel idea and getting positively recognized for it. Amidst the plethora of content that is available right now, it is important for brands to create assets that are different, refreshing, and have a seamless brand connect with the idea. We are overwhelmed by the response that Strepsils Stereo has received in the last two years and we are already working on launching season 3 with a big bang.”

Ali Noor, singer and producer, BIY Productions, talking about the win said, “This is a big win for the entire team that has worked tirelessly on creating this platform. Acappella is a niche genre and we really wanted to introduce something new for our listeners to expand their music palette. Khayal Rakhna was our first experience and since then there has been no turning back. As part of our strategy to introduce new talent and new music, we have also launched 5 original tracks, all of which have been received very well by listeners across the country.”

The Effie Awards are known by advertisers and agencies globally as the preeminent award in the industry and recognize any and all forms of marketing that contribute to a brand’s success.

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GEO to Air Special Transmission ‘Ehsaas Ramzan’

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GEO gets ready to welcome this blessed month with a special Ramzan transmission titled ‘Ehsaas Ramzan’. With the hope of encouraging the virtues of patience and sensitivity towards others, this year’s special Ramzan transmission will feature a variety of segments and programs throughout the day, focusing on the theme of ‘Ehsaas’ within our community. By doing this ‘Ehsaas Ramzan’ aims to highlight various aspects of our society where encouraging empathy and a preference for the rights and feelings of other can make an impact.

The transmission’s featured program segments include ‘Nanhi Si Khuwaish’, a segment about the wishes and desires of hospice and special care children; ‘Jazba-e-Khidmat Allah’ which features conversations with the families of martyrs; and a focus on children and their familiarity with the month of Ramzan through programs like ‘Bachay Mann Kay Sachay’, ‘Mera Pehla Roza’, ‘Wah Wah Subhan’ and ‘Rab-e-Zidni Ilma’.

Featured religious segments will focus on talks and discussion about religion as well as quraninc recitation and naat khuani competitions. Programs including ‘Riyasat-e-Madina’ and ‘Aalim Online’ will focus on the Islamic history of science and governance. And ‘Mukafat’, a featured drama based program will use narrative tele-plays on the theme of ‘as you sow, so shall you reap’.

Ehsaas Ramzan is an effort by GEO to bring about a change in the way our society practices and experiences this holy month. The focus on ‘Ehsaas’ makes it an important and unique transmission concept that seeks to evoke the themes of generosity, empathy and responsibility towards the community, in our nation as a whole.

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BioMiracle launches its amazing skincare product line in Karachi

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The quality skincare brand, BioMiracle, launched exclusively today at a private gathering in Karachi, star-studded with prominent socialites, celebs and models.

The evening kick-started with a bustling Red Carpet where guests took pictures on arrival at the media wall, admiring the beautifully decorated venue over welcome drinks and one-biters. The launch was marked by a ribbon-cutting ceremony by none other than the glamorous Nadia Hussain. Host of the evening welcomed the guests after which CEO Cosmetic Candy, Sana Lakhany, addressed the gathering. A visual presentation followed and then to the delight of the guests present live demonstrations were done to demonstrate the efficacy of the masks.

Speaking on the occasion, Sana Lakhany said, “Our products are a game changer. They have been rapidly selling in countries across the globe and it is a pleasure for us to launch the amazing skincare line in Karachi. We look forward to establishing a great relationship. “

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Sania Maskatiya joins hands with LRBT to fight in Pakistan

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Multi-award winning and one of Pakistan’s leading fashion design house Sania Maskatiya has collaborated with LRBT, Pakistan’s largest non-governmental organisation that is working to eradicate curable blindness in the country. This joint effort by Sania Maskatiya and LRBT aims to prevent the suffering caused by blindness and other eye ailments.

Statistics show due to the lack of resources and awareness 11% of the total population of Pakistan is visually impaired. 1.9 million People are blind of which 80% of the cases are curable.

 Sania Maskatiya has launched digital silk scarves. 100% of the proceeds of sales will be donated to LRBT. Priced at RS.3,670. The scarfs are available at Sania Maskatiya’s flagship Karachi store and Lahore store.

 One scarf pays for One cataract surgery.

The Sania Maskatiya brand is best known for its specialised, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best craftsmanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for including rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan’s most lauded designer and most prized fashion export.