Karachi:– Pakistan’s premier fashion designer Mohsin Naveed Ranjha launched his new studio in DHA Phase 6 Bukhari Commercial in Karachi. The new store is the brand’s first one outside designer’s home base in Punjab.

The luxurious new Mohsin Naveed Ranjha studio opened its doors to Karachi just in time for this festive season, showcasing the label’s most sought after collections, along with an signature heirloom bridals, semi-formals and prêt-à-porter collections.

Speaking on the launch of his new studio designer Mohsin Naveed Ranjha commented, “Over the years we have hada lot of interest from people in Karachi who have been wanting to buy our clothes and places orders for custom bridals. They have always loved our work and for us it was Understanding that not everyone can travel to Lahore or Gujranwala, this studio will try to satiate those customers and also allow us to better serve them with our expanded retail footprint. Also we will be having more exclusive collections and launches tailored to the Karachi taste palette”

With this the brand new Mohsin Naveed Ranjha flagship store is sure to be the perfect one-stop shop for weddings this year.

The star-studded launch turned out to be an exciting affair for fashionists and glitterati from all across Pakistan with some flying in from Islamabad and Lahore to show their support. Models presented an exclusive preview of Mohsin Naveed Ranjha’s new signature creations. The launch was attened by power house actorsMaya Ali, SyraYousuf, Armala Hassan, Hareem Farooq, Gohar Rasheed, Ushna Shah, Hamza Amin, Bilal Saeed, Imran Ashraf, Junaid Khan, AijazAslam, SarwatGilani, FahadMirza, Fellow designers like Hassan SheheryarYasin, Zaheer Abbas,Ansab Jahangir and modelsHiraTareen, Nausheen Shah, UmerAlam, Amna Arshad, Waqar Butt, JunaidNiazi, Nubain Ali, JerjeesSeja, Abdullah Sultan, Zainab Reza, stylist Mehek Saeed, Zahra Malik, graced us with their presence .Members of press and many morealong with an assemblage of luminaries from the fashion, entertainment, and media industry were also in attendance.

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Founded in 2014, the Mohsin Naveed Ranjha brand straddles the present while rooted in eastern heritage and traditional artistry of Pakistan. The brand focuses on incorporating quintessential craftsmanship, and is imbibed with love for cultural heritage, The Mohsin Naveed Ranjha’s Design House juxtaposes modern sartorial prowess and the intricacies of old world techniques. Richly detailed, and sumptuously embellished clothes are crafted to lend an edge to the Mohsin Naveed Ranjha’s modern, Pakistani woman. From luxurious bridals to joyously festive formals, and vibrant ready-to-wear for both men and women, MNR creates unique combination of historical elements and contemporary chic through the fine traditional crafts and textiles of Pakistan.