FIFA UNVEILS SUPER BOWL-STYLE HALFTIME SPECTACLE FOR 2026 WORLD CUP FINAL, POWERED BY GLOBAL CITIZEN
Posted on September 29, 2024 by News Desk
The 2026 FIFA World Cup Final will feature a Super Bowl-style halftime show, produced by Global Citizen, as revealed by FIFA and Global Citizen during the Global Citizen Festival on Saturday.
Global Citizen, an organization dedicated to hosting entertainment events to combat global hunger, has entered a four-year partnership with FIFA. The 2026 World Cup Final will be the first major collaboration between the two.
“FIFA’s mission is to develop football in every corner of the world and create a positive impact on society,” said FIFA President Gianni Infantino in a statement to Variety. “Through this partnership, FIFA and Global Citizen will unite the worlds of sport and entertainment to actively contribute to a better world. We are committing to joint activities that will promote access to football and inspire fans to drive positive change in their communities.”
Celebrities including Hugh Jackman, DJ Khaled, and Gayle King stood alongside Infantino and Global Citizen CEO Hugh Evans as the announcement was made.
FIFA has two significant events in North America in 2025 and 2026. On Saturday, FIFA shared details about the 2025 Club World Cup, while the 2026 World Cup is set to kick off in June.
The idea of a halftime show for the World Cup final has long been a topic of speculation. Earlier this year, The New York Times asked, “Would a halftime show work for the World Cup or Champions League final?” Now, FIFA and Global Citizen have confirmed it. Despite initial doubts from European audiences wary of the extended halftime format, the decision to introduce a show was a natural next step.