UNIQLO has introduced Kareena Kapoor Khan and Sidharth Malhotra as the newest brand ambassadors for their India market. In anticipation of the winter season, the latest campaign films spotlight the stars showcasing UNIQLO’s winter must-haves. Kareena embraces the warm and stylish Fluffy Yarn Fleece Jacket, while Sidharth sports the versatile PUFFTECH Parka.

In the 30-second films, Kareena and Sidharth effortlessly incorporate UNIQLO’s winter staples into their daily lives. Kareena expressed her excitement for the partnership, saying, “UNIQLO has always been a favorite for essential clothing for me and my family. This collaboration feels natural because I believe in clothing that’s timeless, functional, and versatile. I’m thrilled to represent a brand that aligns with my style and the LifeWear philosophy of authenticity and durability.”

Sidharth Malhotra shared his enthusiasm as well: “UNIQLO blends innovation and classic style seamlessly. I love how their collections remain versatile, fitting seamlessly into everyday life while maintaining a unique edge. For me, comfort and quality are key, so this partnership is a perfect match.”

In the campaign, Kareena is featured in UNIQLO’s Fluffy Yarn Fleece Jacket, showcasing its plush texture and chic design. From enjoying a misty morning on her balcony to relaxing at a cozy café, the jacket proves to be her perfect winter companion. Sidharth, on the other hand, sports the PUFFTECH Parka, a standout piece designed for maximum warmth using advanced fiber technology. The campaign captures him braving winter scenes—from sitting on a frosty park bench to hiking rugged terrains—highlighting the parka’s balance of style, function, and warmth.