Forever New, the premium women’s fashion brand from Melbourne, has announced Bollywood actress Triptii Dimri as its new global ambassador. Dimri, celebrated for her magnetic screen presence and stylish flair, will represent Forever New across key markets, including India, Australia, Canada, South Africa, and Europe. Her youthful energy and bold style resonate with the brand’s vision, appealing to modern, fashion-forward women who value elegance, according to the brand’s press release.

Dimri’s contemporary style and connection with younger audiences make her an ideal ambassador for Forever New, which combines classic sophistication with modern trends. Her role is set to broaden the brand’s reach, enhancing its reputation as a leader in women’s fashion.

Reflecting on her partnership with Forever New, Dimri shared, “I’ve always admired Forever New for its beautiful blend of elegance and modern trends—it truly reflects my personal style. Becoming the global ambassador for a brand I genuinely love is a huge honor. I’m excited to introduce this stunning collection to fashion lovers around the world.” Dipendra Goenka, CEO of Forever New, Australia, also expressed enthusiasm, stating, “We’re thrilled to welcome Triptii Dimri as our global ambassador.

Her grace, positivity, and confidence are qualities we admire, aligning perfectly with our brand’s identity. This partnership reinforces our commitment to offering sophisticated glamour and high-quality fashion.”

Goenka added that the new AW collection is brought to life through Dimri’s elegance, exuding sophistication and modern appeal. Dhruv Bogra, Forever New India’s country director, remarked, “We’re a trendy, inclusive brand focused on quality and sustainability. Triptii’s striking style, confidence, and down-to-earth charm make her a perfect fit as our new ambassador, deepening our bond with over a million loyal consumers in India.”