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Here is what I will wear from Hum Showcase SS19

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Believe me when I say it: people who do not like shopping for clothes exist. We like coming up with the best outfit in our heads but it never reaches execution or even test wear. We would love it if someone can get those out our imagination and bring them to reality. Well, some designers did the job at Hum Showcase SS19.

 

When you think of fashion weeks, it is usually a hoopla of unwearable high-fashion way too out there and restricted to the ramp. How many times have you ever seen Sadaf Kanwal walking down the ramp looking like Aphrodite herself and caught yourself thinking ‘hey, I can pull this off.’ Let me tell: never.

 

Zaheer Abbas’s Conceptuelle

What we love about Zaheer Abbas is the minimalism in his design. You don’t need to put tons of embellishments on a shirt and call it art. Setting the bar way too high for everyone else, Abbas mixed a classic autumn palette with pleated fabric and ballooning sleeves and we are just totally drooling over it. We are talking belts and frills and monotone outfits, contrasts you hardly see in local couture.

 

 

Zonia Anwar’s Reverdie

Anwar might as well call it the classic bridesmaid collection. Pretty pastels, floral and summery are the words we will use to describe Anwar’s Reverdie. Nothing out there and unwearable, Zonia paired prints with plains; a classic move.

 

 

Image’s The Return

Well, they said it! It is the return of short kameez and baggy shalwars. Image showcased loads of white, elegant self-print outfits with a hint of gold. It may not be the boldest of collection, but we are guessing Image may become responsible for the ultimate return of patyalla shalwars.

 

 

Rizwan Beyg’s Pearl-Essence

Is this Rizwan Beyg’s best collection? We think, yes! Can’t emphasize how much we loved it. White was certainly the popular choice among the designers this time around. With embossed texture and white embellishments on luxurious ivory cloth, Beyg brought out the collection absolutely fit for royalty.

 

 

Khaadi Khas’s ‘Gypsy’

Khaadi Khas is known for being a brand for modern day women. The entire collection, though slightly heavy on the pocket, is totally wearable by everyone. You had to be there for it but Khaadi Khas totally stole the show on Day 3. With no showstopper or even any rep from Khaadi showing up on the ramp, every model wearing Gypsy walked down with deafening applause.

 

 

We also loved Emraan Rajput’s all-white collection called The Marquis. Munib Nawaz put on quite a show with a series of showstoppers – we are talking the cast and the makers of film Chhalawa: Mehwish Hayat, Azfar Rehman, Zara Noor Abbas and Asad Siddiqui, Wajahat Rauf and Shazia Wajahat. 9Lines and Outfitters upped the socially aware lines with Pop Kitschry and The Conversation, respectively. Another attention grabber was Deepak & Fahad’s Markhor, an endangered species and also the national animal of this nation. Here you go, our top picks form Hum Showcase SS19.

Fashion News

The House of Kamiar Rokni is Set to Showcase their Diffusion Collection at PFDC Sunsilk Fashion Week titled ‘Neo-Folk’

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Pakistan’s most premier fashion design force, The House of Kamiar Rokni is set to launch their much-awaited diffusion collection titled ‘Neo-Folk’ on the Day 2 finale of the prestigious PFDC Sunsilk Fashion Week 2019. The collection reflects the traditional roots of ethnic design, which truly depicts the essence of what the brand stands for, while incorporating designs along with it which additionally makes it desirable for a wider audience.

The House of Kamiar Rokni uses their expert craftsmanship and knowledge in traditional design to put together this collection, keeping it true to the quintessential art it is inspired from. Neo-folk celebrates the beauty of ethnic wear, presenting the collection in all its eastern glory while giving it a touch of modernity. The authenticity of the traditional textiles and techniques that are used have been carefully preserved so that the mood and inspiration behind the collection stays true to its roots.

Best described as Neo-Folk, the collection is a celebration of ethnicity within a traditional yet global narrative. The collection incorporates multiple traditional textiles and treatments using the ancient art of block printing, the hippie chic sensibility of tie & dye and the richly decorative fabric of brocade, to present a collection that is unapologetically Eastern, within a modern sensibility.

Expect casual to luxury evening and formal wear, taking a woman’s wardrobe on a journey from day to night across a range of holiday, soiree, dholki and mehndi wear, from pant suits to caftans to ghararas.

Based in cottons, silks and organzas, the House of Kamiar Rokni’s diffusion line will be instantly available to order online and at the studio.

Fashion News

Sania Maskatiya set to reveal ‘Isfahan’ at Day-1 at

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Multi-award winning fashion house Sania Maskatiya is set to showcase their S/S’19 luxe evening wear collection, Isfahan, on day one for PFDC Sunsilk Fashion Week 2019. The showcase will be complemented by jewelry from Allure by MHT with footwear from SOMA.

Sania Maskatiya’s spring-summer eveningwear line, Isfahan, is a nod to the seductive lustre of the Orient. It imbues the elegance and mystique of the ancient East with a modern vibrancy and aesthetic, embellishing cotton nets and silks with equal esprit. It springs soft pastels and bold jewel shades into striking neoclassical silhouettes.

Founded in 2010, the Sania Maskatiya brand is best known for its specialized, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best artisanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for incorporating rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan’s most lauded designer and most prized fashion export.

The brands runway shows are much anticipated by critics and patrons alike in Pakistan, Europe, India and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fashion Week in India and New York Fashion Week in the big apple. The brand continues to expand both nationally and internationally. In Pakistan, the brand boasts four stand-alone stores each of which is located in prime shopping locations in both Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.

Fashion News

L’Oréal Paris Reveals Ambassador of Fashion Partnership between Excellence Crème and Fashion Couturier Shehla Chatoor

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The world’s leading hair color brand, L’Oréal Paris Excellence Crème has collaborated with Pakistan’s renowned fashion couturier Shehla Chatoor under the prestigious ‘Ambassador of Fashion’ platform for the new ‘Excellence Deep Ashy Collection’.

Every year, the platform nominates a critically-lauded designer to prepare an exclusive capsule collection inspired by the rich shades of L’Oréal Paris Excellence Hair Color. The major influence behind Shehla Chatoor’s upcoming couture pieces, the Excellence Deep Ashy Collection, comprises of Excellence Crème 4.1 Profound Brown, 5.1 Profound Light Brown, and 6.1 Dark Ash Blonde which are cool toned shades with ashy reflects. The Deep Ashy Collection amalgamates sophisticated classic colors with intense reflects and shine.

With this campaign, L’Oréal Paris aims to encourage women to own their color and exuberate confidence while enjoying and believing in their beauty.

Speaking on this exciting #BeautyMeetsFashion collaboration, Shehla Chatoor commented:

“Staying true to the ethos of our brand which is unapologetic glamour and luxury, I created three customized uber luxe, glamorously-draped flowy looks which reflect both my own signature aesthetic and the triad of the shades from Excellence Crème’s Deep Ashy Collection. The color pallette we chose complements Pakistani skin tones and was kept subdued yet elegant through the blend of ivory and luxe gold speckled with brunette and russet accents to reflect the rich shades of Excellence Crème. Not only are these colors currently on trend but they are elegant, sophisticated and classic.”

An exclusive digital video for the platform will be featuring Shehla Chatoor along with leading models Sadaf Kanwal, Zara Abid and Alicia Khan, lensed by Fayyaz Ahmed, videographed by Hamad Khan, hair styling led by Tabesh Khoja and makeup by Nabila Salon.

Fashion News

Edenrobe WOMAN reveals Sana Javed as the face of their collection Let Women Be!

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With the colors of spring just unfolded, edenrobe WOMAN reveals its colorful and aesthetically appealing summer collection  “let Women Be” with Sana Javed as the face of the collection. With having the versatile actress on board for the first time, edenrobe ensures that its collection showcases the strong women of today. Selecting Sana Javed as the face of the brand is an extended approach of how the brand wants to showcase women as the empowered ones.

The collection features more than 100 dresses having beautiful silk, chiffon dupatta to compliment the 3 piece suits, along with this; the collection will also consist of 2 piece and 1 piece prints. Brand will also be launching a collection for mothers under the same name.

Just like the winter collection, this time again edenrobe aims to promote and provide self-confidence among women to let them pursue their dreams without any hurdles. With Sana being the face, the brand gives out confidence to every girl to fight all the odds and hurdles coming her way.