Browsing Category

Fashion

Fashion News

The House of Kamiar Rokni is Set to Showcase their Diffusion Collection at PFDC Sunsilk Fashion Week titled ‘Neo-Folk’

By

Pakistan’s most premier fashion design force, The House of Kamiar Rokni is set to launch their much-awaited diffusion collection titled ‘Neo-Folk’ on the Day 2 finale of the prestigious PFDC Sunsilk Fashion Week 2019. The collection reflects the traditional roots of ethnic design, which truly depicts the essence of what the brand stands for, while incorporating designs along with it which additionally makes it desirable for a wider audience.

The House of Kamiar Rokni uses their expert craftsmanship and knowledge in traditional design to put together this collection, keeping it true to the quintessential art it is inspired from. Neo-folk celebrates the beauty of ethnic wear, presenting the collection in all its eastern glory while giving it a touch of modernity. The authenticity of the traditional textiles and techniques that are used have been carefully preserved so that the mood and inspiration behind the collection stays true to its roots.

Best described as Neo-Folk, the collection is a celebration of ethnicity within a traditional yet global narrative. The collection incorporates multiple traditional textiles and treatments using the ancient art of block printing, the hippie chic sensibility of tie & dye and the richly decorative fabric of brocade, to present a collection that is unapologetically Eastern, within a modern sensibility.

Expect casual to luxury evening and formal wear, taking a woman’s wardrobe on a journey from day to night across a range of holiday, soiree, dholki and mehndi wear, from pant suits to caftans to ghararas.

Based in cottons, silks and organzas, the House of Kamiar Rokni’s diffusion line will be instantly available to order online and at the studio.

Fashion News

Sania Maskatiya set to reveal ‘Isfahan’ at Day-1 at

By

Multi-award winning fashion house Sania Maskatiya is set to showcase their S/S’19 luxe evening wear collection, Isfahan, on day one for PFDC Sunsilk Fashion Week 2019. The showcase will be complemented by jewelry from Allure by MHT with footwear from SOMA.

Sania Maskatiya’s spring-summer eveningwear line, Isfahan, is a nod to the seductive lustre of the Orient. It imbues the elegance and mystique of the ancient East with a modern vibrancy and aesthetic, embellishing cotton nets and silks with equal esprit. It springs soft pastels and bold jewel shades into striking neoclassical silhouettes.

Founded in 2010, the Sania Maskatiya brand is best known for its specialized, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best artisanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for incorporating rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan’s most lauded designer and most prized fashion export.

The brands runway shows are much anticipated by critics and patrons alike in Pakistan, Europe, India and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fashion Week in India and New York Fashion Week in the big apple. The brand continues to expand both nationally and internationally. In Pakistan, the brand boasts four stand-alone stores each of which is located in prime shopping locations in both Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.

Fashion News

L’Oréal Paris Reveals Ambassador of Fashion Partnership between Excellence Crème and Fashion Couturier Shehla Chatoor

By

The world’s leading hair color brand, L’Oréal Paris Excellence Crème has collaborated with Pakistan’s renowned fashion couturier Shehla Chatoor under the prestigious ‘Ambassador of Fashion’ platform for the new ‘Excellence Deep Ashy Collection’.

Every year, the platform nominates a critically-lauded designer to prepare an exclusive capsule collection inspired by the rich shades of L’Oréal Paris Excellence Hair Color. The major influence behind Shehla Chatoor’s upcoming couture pieces, the Excellence Deep Ashy Collection, comprises of Excellence Crème 4.1 Profound Brown, 5.1 Profound Light Brown, and 6.1 Dark Ash Blonde which are cool toned shades with ashy reflects. The Deep Ashy Collection amalgamates sophisticated classic colors with intense reflects and shine.

With this campaign, L’Oréal Paris aims to encourage women to own their color and exuberate confidence while enjoying and believing in their beauty.

Speaking on this exciting #BeautyMeetsFashion collaboration, Shehla Chatoor commented:

“Staying true to the ethos of our brand which is unapologetic glamour and luxury, I created three customized uber luxe, glamorously-draped flowy looks which reflect both my own signature aesthetic and the triad of the shades from Excellence Crème’s Deep Ashy Collection. The color pallette we chose complements Pakistani skin tones and was kept subdued yet elegant through the blend of ivory and luxe gold speckled with brunette and russet accents to reflect the rich shades of Excellence Crème. Not only are these colors currently on trend but they are elegant, sophisticated and classic.”

An exclusive digital video for the platform will be featuring Shehla Chatoor along with leading models Sadaf Kanwal, Zara Abid and Alicia Khan, lensed by Fayyaz Ahmed, videographed by Hamad Khan, hair styling led by Tabesh Khoja and makeup by Nabila Salon.

Fashion News

Edenrobe WOMAN reveals Sana Javed as the face of their collection Let Women Be!

By

With the colors of spring just unfolded, edenrobe WOMAN reveals its colorful and aesthetically appealing summer collection  “let Women Be” with Sana Javed as the face of the collection. With having the versatile actress on board for the first time, edenrobe ensures that its collection showcases the strong women of today. Selecting Sana Javed as the face of the brand is an extended approach of how the brand wants to showcase women as the empowered ones.

The collection features more than 100 dresses having beautiful silk, chiffon dupatta to compliment the 3 piece suits, along with this; the collection will also consist of 2 piece and 1 piece prints. Brand will also be launching a collection for mothers under the same name.

Just like the winter collection, this time again edenrobe aims to promote and provide self-confidence among women to let them pursue their dreams without any hurdles. With Sana being the face, the brand gives out confidence to every girl to fight all the odds and hurdles coming her way.

 

Events Fashion News

SANIA MASKATIYA all set to showcase at New York Fashion Week F/W 2019

By

Among Pakistan’s leading fashion design house Sania Maskatiya is all set to return to the prestigious New York Fashion Week platform with its F/W 2019 collection as part of The Council of Aspiring American Fashion Designers’ (CAAFD) long running tradition of introducing emerging designer showcases. Sania Maskatiya has been hand-picked by CAAFD, in collaboration with iFashion Network and in partnership with IMG and Pier 59 studios, to present their designs at NYFW F/W 2019.

Indeed, Sania Maskatiya is the first Pakistani Designer and Design House to showcase officially at the NYFW platform, having debuted last year at NYFW S/S19 with its dedicated westernwear line, Sania Studio. This February 2019, Sania Maskatiya will be showcasing its F/W 2019 luxe evening wear collection. The collection shimmers into the spotlight with iridescence. The energy and elegance of this landmark collection is encompassed through luxe fabrics in metallic shades. Embodying elements both heritage and nouveau, this collection evokes a sublime subtlety featuring the signature Sania Maskatiya intricate embellishments and fusion silhouettes.

“2019 is turning out to be a milestone year for the Sania Maskatiya brand. We moved our Karachi Flagship store to a brand new location in Clifton in January 2019 and now, in February 2019, being the first Pakistani Fashion Design House to showcase at the prestigious NYFW, we are humbled and grateful to be a part of the CAAFD NYFW sponsored program. It was a wonderful experience showcasing at CAAFD NYFW 2018 and we are excited to be representing our country again at NYFW F/W 2019.” said Sania Maskatiya on being part of the NYFW F/W 2019 platform.

CAAFD is known for its rigorous review process in choosing designers to showcase their work at NYFW and this is indeed big breakthrough for Pakistan’s Fashion Industry.

Earlier this January 2019, Sania Maskatiya moved its Karachi Flagship Store to a brand new location at AC-5, Block 4, Clifton. The new space has been conceptualized and curated by Strata Spaces.

The Sania Maskatiya brand is best known for its specialised, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best craftsmanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for including rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan’s most lauded designer and most prized fashion export

Fashion News

HINAMIRZA opens door to its first flagship store in Lahore with the launch of the brand’s new F/W Collection 2019!

By

Fashion Label HINAMIRZA from Karachi opened doors to its first outlet in Lahore. Located at 9 Arches Mall, on M M Alam Road, the opening also marked the launch of the brand’s new Fall/Winter pret collection 2019.

HINAMIRZA’s new F/W collection is a testament to the designer’s signature design philosophy of ‘less is more’. The new collection was presented via a small fashion presentation and consisted of a wide array of ensembles. The collection presented CASUALS based in cottons, linen, arabic lawn, cotton wool and SEMIFORMALS draped in pure cotton net and velvet. Moreover, the new collection offers delicate stone work combined with eastern embroidery work on warm color tones.

Complementing the new collection, HINAMIRZA’s new store also had a mini kids range alongside accessories such as pashmina wraps/shawls, handbags, jewelry and phone covers, all hand-picked by the designer herself.

Further, the interior of the brands new retail space has been done by Yasir Mirza, crafted to channel a sleek and simple aesthetic and providing superior retail experience to consumers in Lahore.