Among Pakistan’s leading fashion design house Sania Maskatiya is all set to return to the prestigious New York Fashion Week platform with its F/W 2019 collection as part of The Council of Aspiring American Fashion Designers’ (CAAFD) long running tradition of introducing emerging designer showcases. Sania Maskatiya has been hand-picked by CAAFD, in collaboration with iFashion Network and in partnership with IMG and Pier 59 studios, to present their designs at NYFW F/W 2019.
Indeed, Sania Maskatiya is the first Pakistani Designer and Design House to showcase officially at the NYFW platform, having debuted last year at NYFW S/S19 with its dedicated westernwear line, Sania Studio. This February 2019, Sania Maskatiya will be showcasing its F/W 2019 luxe evening wear collection. The collection shimmers into the spotlight with iridescence. The energy and elegance of this landmark collection is encompassed through luxe fabrics in metallic shades. Embodying elements both heritage and nouveau, this collection evokes a sublime subtlety featuring the signature Sania Maskatiya intricate embellishments and fusion silhouettes.
“2019 is turning out to be a milestone year for the Sania Maskatiya brand. We moved our Karachi Flagship store to a brand new location in Clifton in January 2019 and now, in February 2019, being the first Pakistani Fashion Design House to showcase at the prestigious NYFW, we are humbled and grateful to be a part of the CAAFD NYFW sponsored program. It was a wonderful experience showcasing at CAAFD NYFW 2018 and we are excited to be representing our country again at NYFW F/W 2019.” said Sania Maskatiya on being part of the NYFW F/W 2019 platform.
CAAFD is known for its rigorous review process in choosing designers to showcase their work at NYFW and this is indeed big breakthrough for Pakistan’s Fashion Industry.
Earlier this January 2019, Sania Maskatiya moved its Karachi Flagship Store to a brand new location at AC-5, Block 4, Clifton. The new space has been conceptualized and curated by Strata Spaces.
The Sania Maskatiya brand is best known for its specialised, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best craftsmanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for including rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan’s most lauded designer and most prized fashion export
Fashion Label HINAMIRZA from Karachi opened doors to its first outlet in Lahore. Located at 9 Arches Mall, on M M Alam Road, the opening also marked the launch of the brand’s new Fall/Winter pret collection 2019.
HINAMIRZA’s new F/W collection is a testament to the designer’s signature design philosophy of ‘less is more’. The new collection was presented via a small fashion presentation and consisted of a wide array of ensembles. The collection presented CASUALS based in cottons, linen, arabic lawn, cotton wool and SEMIFORMALS draped in pure cotton net and velvet. Moreover, the new collection offers delicate stone work combined with eastern embroidery work on warm color tones.
Complementing the new collection, HINAMIRZA’s new store also had a mini kids range alongside accessories such as pashmina wraps/shawls, handbags, jewelry and phone covers, all hand-picked by the designer herself.
Further, the interior of the brands new retail space has been done by Yasir Mirza, crafted to channel a sleek and simple aesthetic and providing superior retail experience to consumers in Lahore.
Multi-award winning and one of Pakistan’s leading fashion design house Sania Maskatiya has launched the second edit of its winter festive collection titled “LuLu”.
“LuLu” – EDIT II, features Sania Maskatiya’s signature handcrafted pieces perfect for the winter festivities. The winter festive collection comprises of 36 distinct embellished and digital printed outfits in bright hues – it’s embellished using gota, ari and zardoze techniques in a wide range of silhouettes. With distinct feminine cuts in luxe fabrics and signature prints for the festive season, this collection comprises of separates available in multiple sizes.
A Trade delegation from Belgium led by Pascale Delcomminette, CEO, Wallonia Export-Investment Agency (AWEX) visited Pakistan Fashion Design Council (PFDC) to explore opportunities for promoting bilateral trade and economic relations between Pakistan and Belgium.
The delegation was representing promotion of foreign trade and foreign investments for Belgium in the foreign Fashion and Design market. The delegation held a meeting with Chairperson PFDC, Mrs. Sehyr Saigol, Mr. Saad Ali, CEO of PFDC, Mr. Kamiar Rokni, Spokesperson PFDC, and Mr. Azfar Hassan of Matrix Sourcing and Board member PFDC, along with a few curated Pakistani designers to explore various areas in the fashion market that offered good potential for business collaboration between the apparel sectors of Pakistan and Belgium.
The delegation were presented with the works of over 80 designers stocking at PFDC, followed by a presentation from Chapter 2 by Khaadi, The House of Kamiar Rokni, Lulusar of Matrix Sourcing, Jeem by Hamza Bukhari, Hussain Rehar, Republic by Omer Farooq, Saniya Maskatiya, Nida Azwer, Hira Ali, Saira*Shakira, and Aura Jewels by Mariya Suhail.
The presentations put forward by designers showed that Pakistan has extreme potential to boost exports with its value added goods. There is synergy between craft, design, and production quality, as designers have added that element of design into time-honored crafts to upgrade them into unique and globally competitive value added products. These products have enabled our local designers to not only generate business in the local market but also to expand rapidly into foreign markets.
After the presentation, the delegates assured that AWEX would work closely with PFDC to explore all untapped areas of bilateral collaboration between Pakistan and Belgium for achieving mutually beneficial outcomes for both countries.
Photography: Azeem Sani
Jewellery: Iqra Jewellers
Hair & Makeup: Hussain Raza
Photography: Azeem Sani
Model: Huma Khan
Model: Anum Waqar
Photography: Rehan Qureshi
Styling: Rehan Bashir
Makeup: Shafaq at Sabz Salon, Lahore
Photographry: Yasser Sadiq
Make Up: Depilex
Jewellery: Iquera Jewellers
Co-ordination: Eram Siddiqui
Model: Nooray Bhatti