The year 2024 has been a remarkable milestone for Pakistan’s sports goods industry, with exports to China rising by 6.68% and reaching an impressive $10.7 million. This growth reflects the enduring strength of Pakistan-China economic cooperation under the China-Pakistan Economic Corridor (CPEC), paving the way for enhanced opportunities in global trade.

The Special Investment Facilitation Council (SIFC) has played a pivotal role in driving this success. By focusing on technological advancements and improving access to international markets, SIFC has empowered local manufacturers to compete on a global scale.

Pakistani manufacturers, particularly renowned for producing high-quality footballs, basketballs, and volleyballs, are gaining global recognition. The surge in popularity of basketball and volleyball within China’s schools and professional leagues has proven instrumental in boosting the demand for Pakistan-made sports goods.

China has emerged as a vital trading partner, with the country’s growing sports culture fueling demand for top-notch sports equipment. In addition, collaboration through CPEC has allowed for the integration of advanced Chinese technology into Pakistan’s manufacturing processes, enhancing product quality and competitiveness.

Trade experts highlight that the increasing emphasis on sports education in China, coupled with preparations for major global sporting events, has opened up significant export opportunities for Pakistan. The partnership has also facilitated knowledge-sharing and improved logistics, helping local manufacturers meet international standards and expand their market presence.

The strategic alignment between Pakistan and China continues to redefine trade relations, offering robust growth potential for Pakistan’s sports goods sector.