During the Pakistan-New Zealand tri-series final in Karachi, one unexpected personality stole the limelight—Arifa Junaid Anjum, a fashion model from Karachi. The camera repeatedly focused on her, making her an overnight internet sensation and sparking a frenzy among Pakistani cricket fans.
While the intense match unfolded, the broadcast often shifted attention to Arifa, captivating viewers with her charm and elegance. Her innocent expressions and natural beauty made her stand out, quickly turning her into a trending topic on social media.
This, however, led to a debate among fans. Some admired Arifa’s presence, calling her a refreshing sight, while others questioned the trend of viral sensations taking away attention from actual players.
As soon as Arifa’s clips surfaced online, social media platforms were flooded with reactions:
Arifa is a well-known fashion model based in Karachi. She is also active on social media, where she regularly shares glimpses of her work and lifestyle. With her newfound fame, she is now at the center of attention, gaining thousands of followers overnight.
This isn’t the first time a random face in the crowd has become a viral sensation. Pakistani audiences have a history of making stars out of unexpected people—whether it’s the ‘Psl Phir Se Ayega’ fan, the ‘Chaiwala’ from Islamabad, or various mystery girls spotted at cricket stadiums.
While many enjoy these social media moments, others feel that this culture overshadows the contributions of sports stars who actually put in the effort to win games.
What do you think? Should viral faces be celebrated, or should the attention remain on the game? Let us know in the comments!