Nadia Khan Speaks Out on Maria B & Türkan Atay Controversy: “Brands Must Own Their Mistakes”
The ongoing online spat between renowned Pakistani designer Maria B and Turkish influencer Türkan Atay has taken the internet by storm—and now, celebrated Pakistani host and actress Nadia Khan has joined the conversation. On her morning show with 356 Entertainment, Nadia shared her candid thoughts on the matter, calling for professionalism, responsibility, and basic human decency from both parties.
Let’s unpack the controversy, Nadia Khan’s perspective, and what it all means for the fashion and influencer industry.
The Root of the Controversy: A Deal Gone Wrong
The drama began when Türkan Atay, a popular Turkish influencer, took to social media with serious allegations against Maria B. According to Türkan, she had done promotional work for Maria B’s fashion brand but was never compensated. Türkan expressed her frustration through a series of emotional and strongly worded videos, accusing the designer of not fulfilling her end of the agreement.
In response, Maria B issued a statement explaining that she was unaware of any such collaboration. She shifted the blame onto her management team, claiming that a miscommunication on her manager’s part led to the entire situation. According to her, a false commitment was made to Türkan without her knowledge or approval.
Nadia Khan’s Balanced Take: “Brands Must Take Responsibility”
On her morning show, Nadia Khan did not shy away from addressing both sides of the controversy. While speaking to Maria B directly during the segment, Nadia voiced what many viewers were thinking:
“You are such a big brand; you should not have invited this level of negative publicity towards your brand. It should have been stopped—even if you had to spend extra money—because it damaged your reputation.”
Nadia emphasized the importance of damage control, noting that successful brands need to be proactive in managing crises. She stated that if an employee makes a mistake, the brand’s leadership must step in and resolve the matter—especially when the brand’s public image is on the line.
“Such accusations tarnish your brand name, which is way bigger. You must compensate for the loss caused by your worker’s actions, and you should take responsibility.”
She went a step further and advocated for paying Türkan what she’s owed—regardless of internal miscommunication:
“You should talk to the influencer. She should get her payment.”
Calling Out Inappropriate Language
While Nadia Khan defended the idea of accountability on Maria B’s part, she didn’t spare Türkan Atay from critique either. She expressed her disappointment in the way Türkan voiced her frustrations, particularly pointing out the use of foul language in her social media videos.
“Even if you are right and you have proofs, you should not have used such bad words because it comes under discourteous behaviour.”
Nadia stressed that professionalism goes both ways. As a public figure, Türkan Atay had a responsibility to present her case without resorting to aggression or inappropriate language.
“You lost my sympathy after using inappropriate language for Maria B. I can’t even show the clip in my show, and I know there wasn’t any language barrier—you warned Maria B in aggression.”
Her comments served as a reminder that even in moments of anger or disappointment, respectful communication is essential—especially when addressing international audiences.
A Wake-Up Call for the Fashion and Influencer Industries
This incident has opened up a broader conversation about accountability in brand collaborations and the proper conduct expected from both influencers and business owners. In an era where marketing collaborations often span countries and cultures, professionalism, transparency, and timely communication are more critical than ever.
Nadia Khan’s honest take reflects the sentiments of many in the industry: disputes like these not only damage individual reputations but also weaken the trust between brands and influencers globally.
Final Thoughts
Whether you’re a fashion mogul or a digital influencer, the rules of engagement remain the same—clear contracts, open communication, and respect. Nadia Khan’s message is loud and clear: when mistakes happen, own up to them. And when you’re standing up for yourself, choose your words wisely.
Let this be a teachable moment for everyone in the digital and fashion space—where your brand is your voice, and every action (or inaction) speaks volumes.