Nida Yasir, the beloved host of Good Morning Pakistan, recently went on a family vacation to France and Italy. Known for her cheerful personality and graceful presence on morning television, she shared glimpses of her stylish holiday looks with her 2.4 million Instagram followers.
But this time, it wasn’t her travel pictures that caught attention it was the brand she chose to wear.
Nida Yasir traveled with her husband Yasir Nawaz and their three children Sila, Balaaj, and Fareed to Europe. Her vacation wardrobe featured multiple trendy outfits, all from the popular fashion brand Zara. She posted pictures wearing dresses, tunics, and tops, styled with accessories also from Zara.
The looks appeared casual yet stylish, and some fashion bloggers even appreciated her mix of comfort and elegance.
As her vacation pictures circulated online, many fans were quick to express their disapproval. An Instagram fashion page, Renasayss, reposted comparison shots of her outfits, sparking a wave of backlash in the comment sections.
Critics strongly felt that public figures like Nida should boycott brands like Zara. One social media user wrote, “She bought all the dresses from the 80% off sale at the Zara store.” Another added, “You can’t buy class by wearing a label.”
The criticism was not just about her clothes it reflected a deeper sentiment. Many felt Nida was promoting Western labels at a time when people are calling for more support for local and ethical fashion.
One overseas Pakistani shared, “We have strictly boycotted Zara, but these so-called celebrities are still wearing it.” Another harsh comment stated, “Aunty with zero percent grace, class, fashion sense, or humanity.”
Some users also linked the issue to a “colonial mindset,” suggesting that wearing foreign labels doesn’t add real value or style.
Nida Yasir is not the only celebrity who has faced such backlash. In today’s digital world, fans expect celebrities to take a stand, especially on social and ethical issues. Many believe public figures have the power to influence choices and should be more mindful of what they wear and promote.
Whether or not you agree with the criticism, the debate highlights a growing awareness among fans about brand values and responsible fashion.
Nida Yasir’s vacation photos became the center of online controversy not for where she went, but for what she wore. The discussion around her Zara outfits has opened up a bigger conversation about fashion, ethics, and celebrity responsibility.
As public figures continue to share their lives online, every choice from the clothes they wear to the brands they support is under the spotlight.