Does Instagram Kill Your Views for Using “Link in Bio”? Here’s the Truth

Does Using “Link in Bio” Hurt Instagram Reach?

Many creators on Instagram often wonder: Does using “link in bio” lower your post’s reach? The short answer is no. Instagram has officially cleared up this confusion and it’s time to understand what really matters when posting content.

Instagram’s Head Confirms: “Link in Bio” Does Not Hurt Visibility

Adam Mosseri, the Head of Instagram, addressed this common concern directly. In a recent post, he said:
“If you say ‘link in bio,’ it will not affect your reach one way or another. You’re more than welcome to say it as much as you like.”

This statement dismisses the rumor that Instagram’s algorithm punishes users for guiding their audience to external sites.

No Proof That “Link in Bio” Reduces Engagement

Multiple tests by social media experts and platforms, such as Hootsuite, support this. Their data shows no drop in engagement when using the phrase “link in bio” in captions.

Instagram’s algorithm focuses on:

• Likes
• Comments
• Shares
• Time spent on the post

It does not penalize posts based on phrases like “link in bio.”

Why Your Post Reach May Still Go Down

Although Instagram has clarified the issue, some creators still feel that their reach drops when using this phrase. However, this may not be due to the algorithm. Experts say other factors can affect your post’s performance:

• Posting at the wrong time
• Repeating the same call-to-action (CTA) too often
• Using uninteresting visuals or captions
• Lack of content variety

In short, the issue isn’t the “link in bio”—it’s usually the content quality or strategy.

Best Practices for Boosting Reach on Instagram

Even though saying “link in bio” won’t hurt you, here are a few tips to keep your content fresh and engaging:

• Use a mix of CTAs (like “Tap to learn more” or “Check our stories”)
• Keep your visuals and captions creative and eye-catching
• Use Instagram Stories with clickable link stickers
• Add useful links in pinned comments on posts
• Track outbound clicks with tools like Bitly or UTM links

These small steps can improve your engagement without depending on one phrase over and over.

Final Thoughts

It’s official: Saying “link in bio” will not ruin your Instagram reach. What matters most is how your content connects with your audience. Focus on creating valuable posts, use different ways to share links, and always watch your analytics.

Instagram rewards good content—not just good keywords.