Pakistani television star Hira Mani makes couture debut with her new luxury label, Hira Mani Couture. Known for her bold choices and expressive style, Hira is now ready to transform her creative vision into fashion design. The brand aims to celebrate both tradition and modern artistry, making it a promising new addition to Pakistan’s fashion landscape.
Hira Mani Couture has been introduced as more than just clothing. It represents elegance, individuality, and the timeless joy of dressing up. According to Hira, the label will stand for:
This philosophy reflects Hira’s personal journey, where fashion is not just about appearance but also about expressing identity and womanhood.
The first collection by Hira Mani Couture is titled Afsaanay ’25, and it promises to tell stories through design. From delicate threadwork to graceful silhouettes, each outfit will be created to celebrate elegance and femininity. Hira has described the collection as a marriage of tradition with modern glamour, ensuring it resonates with women of different tastes.
Hira Mani is best known for her performances in popular dramas like Do Bol, Meray Paas Tum Ho, Yaqeen Ka Safar, and Kashf. Her transition from acting to fashion shows her willingness to take risks and evolve creatively. Just as she has challenged norms on-screen, she now brings that same energy into her design journey.
Hira’s fashion choices often make headlines. Recently, a rain-themed photoshoot in a silk saree sparked mixed reactions online. While some admired her confidence, others criticized her timing due to the devastating floods in the country. This moment highlights the kind of scrutiny she faces regularly, but also shows her ability to remain unapologetic and strong in her creative expression.
What makes Hira Mani Couture unique is its promise of versatility and modern glamour. Instead of following predictable fashion trends, the label aims to craft timeless pieces that connect with emotions. The designs will focus on storytelling, making every outfit not just attire but a memory.
The much-anticipated launch of Afsaanay ’25 is coming soon, and fashion lovers are eager to see how Hira Mani’s vision unfolds. Whether it silences critics or sparks new debates, one thing is certain: Hira Mani’s debut in fashion will not go unnoticed.