Pakistan International Airlines (PIA) recently found itself in the spotlight for all the wrong reasons after announcing the resumption of flights to the European Union (EU). What could have been a straightforward update quickly became a viral sensation, but not in the way the airline might have hoped.

Social media erupted with mockery and humorous takes on the airline’s announcement. One particularly popular post suggested that PIA urgently needed a new graphic designer due to the alleged poor quality of the announcement’s design. The joke gained so much traction that curious netizens flocked to PIA’s official website to confirm the claim.

What they discovered, however, was even more surprising. The only job listing on the website wasn’t for a graphic designer—it was for the CEO position. This revelation added more fuel to the online chatter, turning the situation into a perfect storm of humor and critique.

This incident highlights the power of social media to amplify even the smallest misstep. It also underscores the importance of clear and effective communication from organizations, particularly those as prominent as PIA. In a world where misinformation and jokes can spread like wildfire, companies need to be vigilant about how their messages are crafted and received.

For now, it appears that PIA’s priority lies in filling its CEO vacancy rather than addressing its graphic design woes. Whether this latest round of trolling will impact the airline’s operations or image remains to be seen. But one thing is certain: in the digital age, even airlines must brace themselves for turbulence online.