Rising Star Laiba Khan Exposes the Reality Behind Aas Paas’ Journey
Laiba Khan, a name now synonymous with strong performances and powerful screen presence, has been on a roll in the Pakistani drama industry. With hit serials like Baylagaam, Kaffara, Aafat, and the record-breaking Ramzan special Aas Paas under her belt, Laiba has proven that talent and perseverance can break through even the strongest of industry biases.
In 2024, her drama Kaffara became a sensation, amassing over 2 billion views and becoming one of the most talked-about shows of the year. But it was her Ramzan drama Aas Paas that became a surprising underdog hit, surpassing all expectations with 500 million views, even though it initially received little to no promotion.
Ignored but Not Defeated: The Bias Against Aas Paas
In a recent candid interview with Faridoon Sheheryar, a renowned Canada-based Indian journalist, Laiba opened up about the cold shoulder her drama Aas Paas received from the industry. She explained how difficult it was to see major platforms and media houses completely ignore her project while highlighting only the so-called “big” names and “big” channels.
“I was afraid when Aas Paas went on air,” Laiba shared. “I knew big actors were coming on other channels, and ours was being snubbed entirely.”
According to Laiba, there was no buzz, no hype, and no coverage — not even after teasers were released. The industry simply didn’t give the drama a chance.
She recalled talking to her co-star Ali Ansari during this time, and his words stayed with her:
“Relax, it happens. This is the industry, it’s a lobby system. Just let the drama air.”
Despite the cold response, Laiba stayed hopeful — and her faith was rewarded when Aas Paas became a huge hit, outperforming dramas backed by major stars and networks. The audience embraced it wholeheartedly, proving that quality content can indeed stand tall without external hype.
Breaking Through the Lobby System
Laiba also reflected on how the lobby system in the entertainment world affected her career. She expressed her disappointment about not being acknowledged, even after delivering standout performances.
“After doing lead characters, I was bothered by lobbying. Nobody used to write about me. Not even after Kaffara’s success. It was heartbreaking.”
She went on to reveal that even after Aas Paas started gaining traction, it didn’t get coverage from media outlets or industry insiders. She felt ridiculed — not just personally, but for the entire team behind the drama. Yet, the numbers spoke for themselves, and Aas Paas ended up becoming a massive success, crushing the narrative set by the so-called gatekeepers.
Laiba’s resilience and belief in her craft have now become a beacon for aspiring artists facing similar struggles. She proudly stated:
“Now that Aas Paas has made it big, the lobby system doesn’t scare me anymore. My fans made me a star, not the industry.”
Mental Health in the Limelight
Laiba Khan didn’t shy away from discussing a vital topic — mental health in showbiz. She emphasized the emotional toll such unfair treatment takes on actors, and how important it is to protect one’s mental well-being.
“This industry is cruel,” she said. “Actors need to take care of their mental health. You can’t survive here otherwise.”
She encourages fellow artists to focus on their own growth and to not internalize the coldness of the industry. According to her, staying grounded, believing in your audience, and practicing self-care are key to survival in the world of glitz and glam.
Laiba Khan: An Inspiration for the Next Generation
Laiba Khan’s journey is a reminder that authenticity, hard work, and fan love can cut through even the thickest layers of industry favoritism. Her honest revelations, brave stand against the lobbying system, and mental health awareness make her more than just a rising star — she’s an inspiration.
As Aas Paas continues to win hearts and Kaffara remains a fan favorite, it’s clear that Laiba Khan’s journey is only just beginning. Her voice is strong, her message is clear, and her future is as bright as ever.