
Meta, the parent company of Instagram, has officially launched Instagram Teen Accounts in Pakistan in collaboration with the Pakistan Telecommunication Authority (PTA). This new feature is designed to create a safer digital environment for young users, especially those under the age of 16.
With the rise of online activity among teenagers, concerns around privacy, unwanted interactions, and exposure to inappropriate content have grown rapidly. In response, Meta’s Teen Accounts aim to balance freedom of expression with essential online protection.
The Instagram Teen Accounts automatically apply to users under the age of 16 in Pakistan. Once registered, these users are placed in a separate digital space that limits exposure to sensitive content and restricts contact from unknown or unverified accounts.
The accounts come with built-in privacy settings, including restricted messaging options, limited discoverability, and filtered search results to keep teens away from harmful or mature content. Additionally, the algorithm prioritizes safe and age-appropriate content to encourage healthy online engagement.

The collaboration between Meta and PTA is a significant milestone in Pakistan’s digital safety landscape. At the launch event, several key stakeholders including representatives from UNICEF, NCRC, and other child protection organizations participated in awareness sessions highlighting online safety practices and complaint mechanisms.
These sessions included live demonstrations showcasing Instagram’s new safety tools, such as time management features, restricted mode, and enhanced reporting systems. The initiative aims to educate teens, parents, and teachers about responsible online behavior and how to use Instagram safely.
During the ceremony, Major General (R) Hafeez ur Rehman, HI (M) SI, Chairman of PTA, emphasized that the launch of Instagram Teen Accounts in Pakistan aligns with PTA’s mission to create a secure online space for all citizens, especially minors.
He reaffirmed the authority’s commitment to building a safer digital ecosystem, stating that the introduction of Teen Accounts is an important step toward preventing cyberbullying, online exploitation, and digital addiction among the youth. PTA continues to collaborate with global tech giants to strengthen online protection mechanisms across Pakistan’s social media platforms.
Dr. Priyanka Bhalla, Meta’s Head of Safety Policy for South Asia, praised the partnership with PTA and expressed her appreciation for Pakistan’s proactive approach to youth protection. She explained that Meta’s global safety initiatives are designed to empower teenagers to explore digital spaces responsibly.
According to Dr. Bhalla, similar Teen Account features have been successfully implemented in several countries, offering millions of teenagers a safer online experience. The expansion of this program into Pakistan marks another milestone in Meta’s mission to make the internet more secure and inclusive for younger generations.
One of the major challenges of modern social media is finding the right balance between safety and freedom. While Instagram encourages creativity and expression, it also recognizes the need for protection against potential online risks.
The Teen Account framework ensures that while teenagers can enjoy features like Reels, Stories, and creative content, they are shielded from harmful trends, unsolicited messages, and mature media. Parents can also access tools to monitor screen time and guide their children’s digital behavior.
Interestingly, this move follows similar global trends, such as Australia’s decision to ban Facebook, Instagram, and TikTok for users under 16. While Pakistan has not enforced such strict bans, the new Teen Account model is seen as a more balanced and flexible alternative allowing access with strong safety nets instead of outright restrictions.
This reflects a shift in how governments and tech companies are approaching digital wellbeing through cooperation, innovation, and education.
The launch of Instagram Teen Accounts in Pakistan is not just a one-time initiative it signals a long-term strategy to build a responsible and secure digital culture. With the support of institutions like PTA, UNICEF, and Meta, Pakistan is taking progressive steps toward educating its youth about online ethics and mental wellbeing.
As digital spaces continue to grow, the need for safe online environments becomes even more critical. These new Teen Accounts are expected to set a new standard for youth safety, inspiring other social media platforms to follow suit.
Instagram’s Teen Accounts represent a thoughtful approach to digital safety one that protects young users while still allowing them to enjoy the creative and social aspects of online life. By collaborating with PTA, Meta has shown its commitment to supporting a safer internet for Pakistan’s next generation.