Melania Trump documentary premieres at Kennedy Center before global Amazon release

The Melania Trump documentary officially premiered on Thursday, January 29, at the Kennedy Center in Washington, just days before its worldwide release.

The film, titled Melania, offers a personal look at Melania Trump’s return to the White House as First Lady following President Donald Trump’s second term.

Melania and Donald Trump attended the red-carpet screening together, marking one of the couple’s most high-profile public appearances since the inauguration.

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Inside Melania Trump documentary: life back in the White House

Speaking to reporters at the premiere, Melania Trump said the documentary shows her daily life and responsibilities as First Lady once again.

She explained that the film highlights her transition from private life back to the White House, including family routines, business commitments, philanthropy, and assembling her official team.

Melania described the project as “emotional, cinematic, and fashionable,” adding that she wanted audiences to see her perspective beyond political headlines.

A teaser released in December showed her moments before the presidential swearing-in, calmly telling the camera, “Here we go again.”

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Amazon’s multi-million-dollar deal draws attention

The Melania Trump documentary is backed by a reported multi-million-dollar licensing agreement with Amazon, making it one of the most expensive political lifestyle documentaries to date.

According to US media reports, the deal is valued at around $40 million, with Melania Trump listed as executive producer and receiving the majority share.

Amazon has also invested heavily in marketing, including television ads, billboards, and simultaneous screenings across several countries.

The scale of the deal has sparked debate in political and media circles, with critics questioning the close relationship between major tech companies and the Trump administration.

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Public reactions and growing controversy

President Trump publicly praised the film on social media, calling it “a must watch.” However, reactions online have been mixed.

While supporters welcomed the documentary, critics mocked empty cinema screenings shared across social platforms.

The film has also faced international challenges. Reports from South Africa say major cinema chains have withdrawn the documentary, citing the current political climate without further explanation.

Additionally, the choice of director has drawn scrutiny, as it marks the filmmaker’s first major project since past misconduct allegations, which he has denied.

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Why the Melania Trump documentary matters now

The Melania Trump documentary arrives at a time of heightened political tension and global attention on the Trump administration’s return to power.

By focusing on Melania’s personal journey, the film aims to humanize a figure often seen as private and reserved, while also raising questions about politics, power, and influence in modern media.

Whether praised or criticized, the documentary is already one of the most talked-about releases of the year.