Following a great deal of success and recognition as a high-end luxury brand, Qalamkar announces the launch of its new Luxury lawn collection called ‘Daur-e-Hayat’ for the upcoming Spring season. To celebrate the launch, invitations were extended on behalf of Qalamkar to distinguished media personalities, famed fashion bloggers, magazines’ editors and well driven journalists, resulting in a grand exhibit and interactive blogger’s meet up at Cosa Nostra in the midst of notable personalities.

Taking inspiration from the classic and traditional women of the subcontinent, Qalamkar has come up with a collection that has kept the silhouettes classic and designs rich yet has beautifully managed to put it all together in a modern way. Consisting of 15 designs, this collection doesn’t only include bolds like crimson reds and magenta but entails pastels like minty blues and pearly whites as well. With flowy printed silk dupattas, elegant embellishments and sundry colors, this collection is the essence of sophistication, grace and panache especially with the face of this new campaign, which was revealed to be Iqra Aziz, a renowned actress.

Speaking about the new Luxury Lawn Collection, the Creative head Kinza Shahzad said, “Daur-e-Hayat” is the fusion of traditional philosophy and contemporary cuts entailing vibrant colors and rich designs – this collection is the interfuse of the elegant fashion of the subcontinent enriched with present days’ contemporary ambience and the ever-changing high fashion.”

Qalamkar is a women’s clothing brand from Al-Noor Fabrics which aims to provide inspiring designs with vibrant colors to Pakistani Women while ensuring no compromise on quality. For all beautiful customers out there, here’s presenting the new Qalamkar exquisite designs providing affordable luxury.