Salaam Cola: The Halal Soft Drink Taking on Coca-Cola and Pepsi in 18 Countries

At just 27, Irish entrepreneur Aykiz Shah is shaking up the global beverage industry with her bold and visionary brand — Salaam Cola. Launched in 2023, this halal-certified soft drink has quickly risen to prominence, now available in 18 countries and challenging global giants like Coca-Cola and Pepsi.

A Drink with a Mission: Ethical Roots of Salaam Cola

Salaam Cola isn’t just another fizzy drink; it’s a movement. Built on strong ethical foundations, the brand donates 10% of its profits to humanitarian causes around the world. With a core focus on supporting Palestine, Syria, Yemen, and Lebanon, the brand goes far beyond the business of beverages — it’s committed to social change.

The brand’s partnership with Muslims in Need, a UK-based charity, has already made a tangible impact. From building a school for displaced Palestinian children in Egypt to restoring a bombed mosque in Syria, Salaam Cola is actively channeling profits toward real-world solutions.

Breaking Barriers in a Male-Dominated Industry

As a mother and a hijab-wearing Muslim woman, Shah’s entry into the male-dominated beverage market is itself revolutionary. “Salaam Cola is more than a drink — it’s a vehicle for global good,” she stated passionately in a recent interview.

Her unapologetic stance on humanitarian support has won her admiration and sparked necessary conversations around ethics in consumerism. Despite some political pushback, the company remains transparent — regularly updating its followers on the real-life outcomes of its donations via social media.

Rapid Global Growth Across Continents

The appeal of Salaam Cola lies in its authenticity and inclusivity. As a halal-certified alternative, it caters not only to Muslim consumers but also to those who seek ethical choices. The brand has seen impressive sales in the UK, Ireland, USA, Germany, France, Singapore, Malaysia, and more — a testament to its universal appeal.

Industry insiders have noted that major cola brands are paying close attention, responding with strategic shifts to maintain market share. But Salaam Cola isn’t intimidated. It’s here to compete — and win.

What’s Next for Salaam Cola?

With its eyes set on expanding to 10 more markets by 2026, Salaam Cola plans to open regional production hubs. These will not only reduce costs and improve efficiency but also generate local employment and deepen community engagement.

The brand’s vision goes beyond profits — it aims to inspire a new wave of socially conscious, halal-certified beverages. And while many may try to follow in its footsteps, Salaam Cola continues to lead the charge.

As Shah herself says, “We didn’t come to play. We came to disrupt. If our presence makes the industry uncomfortable, that means we’re doing something right.”

The Future of Global Beverages is Changing

In a market long dominated by household names, Salaam Cola has emerged as a bold, meaningful contender. With a foundation of faith, ethics, and fearless leadership, this young brand is reshaping what a soft drink company can and should be in 2025.