Starting today, Instagram came out with a new feature- allowing users to zoom in on photos and videos.

Long awaited, this new feature gives the App another edge over other popular social media Apps like Snapchat. The user can pinch in to zoom on photos, videos, on profiles and explore page.

“Dive into an adorable puppy’s smile or into every detail of your friend’s new shirt,” Instagram said in a blogpost. The company over the past six months has brought about many new features, with the recent one being ‘Instagram stories’ that allows users to share moments of their everyday life (something quite similar to Snapchat.) This feature is becoming increasingly popular and the company is quoted as saying  “and as things change, we’re still focused on improving the core parts of Instagram.”

Users can also upload longer videos as compared to the 15 second ones before. However, the zoom feature for now is only available on IOS.

We’re excited to see what new features the company will bring about next!

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