Pakistan’s premium ice cream brand Magnum, synonymous with chocolate and fashion hosted its biggest event of the year in Lahore. After a series of unprecedented chocolate showcases in Karachi, Magnum brought its much anticipated calendar event to Lahore: The Magnum Chocolate Party presenting ‘A Chocolate Affair’. The affair took place on Monday, 9th October and brought to Pakistan, for the first time ever, the globally celebrated and award winning chocolate artiste, chocolatier Paul Joachim, more popularly known as The Chocolate Genius. Further, at ‘A Chocolate Affair’, The Chocolate Genius collaborated with ace designer and master of theatrics, Ali Xeeshan for a first of its kind fashion and chocolate inspired installation.
In attendance for the evenings were superstars Ali Zafar and Shaan Shahid, Imran Qureshi and Aisha Khalid, artists extraordinaire; acclaimed musicians Jimmy Khan, Ali Hamza and Ali Sethi, emerging force Danyal Zafar, fashion powerhouses Hassan Sheheryar Yasin, Maheen Kardar Ali and Faryal Aftab of Muse, veteran actor Simi Raheal and Ushna Shah. The host for the evening was the multi-faceted actor Daniyal Raheal.