YouTube continues to innovate by introducing Jewels, a new feature designed to empower content creators with additional revenue opportunities during vertical live streams. This exciting development not only enhances audience engagement but also revolutionizes how live streaming creators can monetize their content.
What Are Jewels?
Jewels are digital stickers that viewers can purchase and use during vertical live streams to support their favorite creators. These animated gifts appear on-screen during live sessions, creating an engaging and interactive experience for both the audience and the streamer.
The feature operates on a simple monetization model:
- For each Ruby earned (the currency linked to Jewels), creators receive one cent.
- 100 Rubies equal one dollar in revenue for the creator.
To encourage adoption, YouTube is offering an attractive 50% bonus on Jewels earnings to eligible creators during the first three months of its launch.
Exclusive Launch in the United States
Initially, the Jewels feature will roll out exclusively to creators enrolled in the YouTube Partner Program in the United States. While only U.S.-based viewers will be able to purchase Jewels during the initial phase, the digital stickers will be visible to audiences worldwide, broadening the global experience.
Designed for Vertical Live Streams
Jewels are tailored for vertical live streaming on YouTube’s mobile app. This aligns with the rising popularity of vertical video content, especially among younger audiences who prefer mobile-first viewing experiences.
How Jewels Benefit Creators
- Enhanced Monetization: Jewels provide creators with an additional income stream, especially useful for live streamers.
- Audience Engagement: The interactive nature of Jewels encourages viewers to participate actively in live sessions.
- First-Mover Advantage: Early adopters in the U.S. can leverage the 50% earnings bonus during the feature’s initial rollout.
YouTube’s Commitment to Creators
The introduction of Jewels is part of YouTube’s broader mission to provide creators with innovative tools to support their passion and build sustainable careers. Jewels reflect the platform’s focus on fostering creator-audience relationships while adapting to evolving digital content trends.