The Sweet Obsession That Took Over Social Media
Chocolate lovers in the UK are facing a new dilemma—securing a bar of the highly sought-after Dubai-style chocolate before it sells out! This indulgent treat, made with creamy milk chocolate, 45% pistachio, and crispy Kadayif pastry, has taken the market by storm, forcing retailers to impose a two-bar limit per customer due to soaring demand.
The Viral Success Behind Dubai-Style Chocolate
The rise in popularity of this unique chocolate bar can be credited largely to social media. Platforms like TikTok have played a significant role in turning it into a viral sensation. Influencers and food bloggers have been raving about its rich texture and luxurious taste, enticing more chocolate enthusiasts to get their hands on it.
Since its launch in December 2024, the Dubai-style chocolate has quickly become a fan favorite, leading to an unprecedented surge in sales. British supermarket chain Waitrose, which introduced the bar on March 23, had to implement a purchase limit to ensure that more customers could enjoy this gourmet delight.
Why Is There a Two-Bar Limit?
If you’ve recently visited a Waitrose store, you might have noticed a sign stating:
“No more than two bars per person, please… because we want everyone to have the chance to enjoy this delicious chocolate.”
The overwhelming demand has led to rapid sellouts, and retailers are struggling to keep up with restocking. Waitrose has announced that new stock is expected by March 31, but customers are advised to act fast before shelves are emptied again.
Swiss chocolate brand Lindt, the mastermind behind this irresistible creation, has been working tirelessly to replenish stock across major UK retailers, including Sainsbury’s and Ocado.
More Than Just a Chocolate Bar
The Dubai-style chocolate has become more than just a sweet treat—it represents a growing shift in consumer preferences toward indulgent, globally inspired flavors. The combination of pistachio and Kadayif pastry, a traditional Middle Eastern dessert element, has captivated chocolate lovers looking for new and exotic varieties.
Recognizing the immense popularity of this trend, Lindt has expanded its product range. In addition to the chocolate bars, they have introduced a Dubai-style chocolate praline box and a convenient 40-gram bar, which is exclusively available at the newly opened Lindt Piccadilly store in London.
What’s Next for the Dubai-Style Chocolate Trend?
With purchase limits in place and demand showing no signs of slowing, the Dubai-style chocolate craze is likely here to stay. Whether you’re lucky enough to grab a bar at your local store or waiting for the next restock, this chocolate has cemented itself as a must-try treat for 2025.
If you haven’t experienced the indulgence yet, keep an eye on retailer updates and act fast—this viral sensation is flying off the shelves!