Snapchat Restores Key Features After Backlash Over Simplified Layout
Snapchat is backtracking on a recent design decision after widespread criticism from its user base. In its Q1 2025 earnings call, Snap confirmed it has abandoned its controversial three-tab layout in favor of a new five-tab interface—signaling that Snapchat restores key features users had come to love.
The simplified design, introduced just months ago, removed key tabs like Snap Map and Stories to focus on Chat, Camera, and Spotlight. However, longtime users didn’t take to the change. CEO Evan Spiegel admitted the move caused friction, especially among power users who heavily relied on the removed features.
“We found it difficult, especially for power users, to adopt the three-tab design,” Spiegel said.
After a seven-month trial and consistent user feedback, Snap is now testing a five-tab layout that brings back Snap Map and Stories. The new design aims to balance familiarity with enhanced navigation and better content discovery—particularly for Spotlight, Snapchat’s fast-growing short-form video hub.
What’s New in the Five-Tab Layout?
- Snap Map & Stories Return: These features are back, giving users easy access to their favorite ways to explore and share content.
- Enhanced Spotlight Visibility: With Spotlight gaining traction, Snap is putting it front and center.
- Improved Navigation: The updated layout is designed to feel more intuitive while still supporting Snap’s evolving content goals.
Strong Financial Performance Amid Design Changes
Despite the design turbulence, Snap’s Q1 2025 performance remained solid:
- Revenue Growth: A 14% year-on-year increase brought revenue to $1.36 billion.
- Snapchat+ Growth: Premium subscriptions rose, helping boost the bottom line.
- AI Engagement: Usage of “My AI” grew over 55% year-on-year in the US, with more AI and AR tools expected later this year.
Snapchat’s global daily active users reached 460 million. However, North America saw a slight dip, falling to 99 million users. Monthly active users worldwide now exceed 900 million.
As Snap works to restore trust and usability with its new five-tab design, it’s clear the company is listening—and evolving—with its core audience in mind.