Go Cashless Campaign: A Digital Leap by SBP for Eidul Adha 2025

The State Bank of Pakistan (SBP) has taken a commendable step to digitize the Eidul Adha experience by officially launching its “Go Cashless” campaign, effective from May 20 to Eid night, aimed at encouraging digital payments throughout the country during this festive season.

The move is a part of SBP’s broader initiative to modernize Pakistan’s financial ecosystem by promoting secure, transparent, and convenient digital transactions. This year’s focus is on reducing physical cash usage in livestock markets, which traditionally witness massive financial activity in the lead-up to Eid.

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Why the Go Cashless Campaign Matters This Eid

Eidul Adha is one of the most significant religious events in Pakistan, with millions participating in qurbani (sacrificial animal purchase). These transactions often involve large sums of money, posing risks of theft, fraud, and inconvenience due to cash handling.

With this campaign, SBP intends to:

• Ensure safe and efficient transactions in livestock markets
• Reduce the dependency on cash handling
• Encourage financial inclusion and digital literacy
• Make payments faster and more traceable

This initiative isn’t just about tech—it’s about building trust and security for consumers and traders during one of the busiest shopping seasons of the year.

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Enhanced Digital Payment Solutions at Livestock Markets

As part of the campaign, digital payment services will be offered at dozens of livestock markets across Pakistan. Buyers and sellers can now use:

• Mobile banking apps
• QR code payments
• Internet banking services
• Point of Sale (POS) terminals
• USSD-based payment systems for feature phones

These solutions are being deployed in collaboration with commercial banks, fintech providers, and telecom companies, ensuring seamless operations even in semi-urban and rural areas.

The campaign also covers auxiliary services at cattle markets like water, fodder, and even parking, ensuring all stakeholders benefit from the cashless model.

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SBP Increases Transaction Limits for Eid Transactions

To further support the digital shift, SBP has increased transaction limits from May 19 to June 15, 2025. This change enables:

• Larger digital purchases of sacrificial animals
• Smoother payments for bulk purchases
• Ease for traders conducting high-volume transactions
• Less reliance on physical cash for everyday Eid shopping

This temporary uplift in limits ensures users face no hindrances while moving significant amounts digitally, making it easier for both buyers and sellers during Eid preparations.

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Expected Eidul Adha Date and Market Rush

According to the Pakistan Meteorological Department and astronomers, the Zul Hijjah moon is expected to be sighted on May 28, with Eidul Adha likely falling on June 7, 2025. That means livestock markets will see heavy foot traffic and transaction volumes during this period.

This makes the Go Cashless campaign more relevant than ever, offering a timely digital alternative to traditional, risk-prone cash dealings.

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Conclusion: Embrace the Digital Eid Experience

SBP’s Go Cashless campaign is a progressive leap toward a cashless economy, particularly during a time when financial activity is at its peak. By utilizing digital tools, citizens not only ensure safer transactions but also contribute to the broader vision of a tech-savvy and financially inclusive Pakistan.

Whether you’re buying a sacrificial animal or paying for services at the market, let this Eid be secure, fast, and cash-free.