Browsing Category


Events Uncategorized

4TH Pakistan Digital Awards spotlights digital success


Following the successful Pakistan Digital Awards (PDA) held in 2017, 2018 and 2019, PDA has surfaced once again this time to recognize the very best in digital platforms and talent across the country for 2020. Unlike in the past, this time though, PDA was an extremely exclusive event, keeping in mind the SOPS for Covid-19.


The awards were hosted by Sahar Tahir Khan and Abdul Sami Qahar, Muhammad Fakhir Fazil, CEO Hybrid Technology, Zain Ibrahim, COO EFU Life Insurance, Mohib Hasan, executive director, Millennium Software and Asad Bukhari, GM Technology, PIA were among the guest of honours who presented the awards to the lucky winners.


The august Jury of Pakistan Digital Awards included Subul Naqvi, Head of Corporate Communications Telenor Microfinance Bank, EasyPaisa, Ammar Hassan chief marketing officer, Daraz, Aly Mustansar consultant and trainer, Alym Brand Consulting, Adnan Faisal, CEO FHM Pakistan and People Magazine Pakistan, Asghar Ali Khan GM Digital Transformation, Engro, Atyab Tahir, country manager, MasterCards, and  Ammar Akhter, Founder and CEO,


PDA also had an advisory panel that comprised Iqbal Yousuf, Country head APTECH, Shakeel Khokhar, CEO Interflow Group, Ali Samir Osman, strategic partnership and deal flow manager Microsoft, Abdul Sami Qahar, CMO Haleeb Foods, Waqar Ikram, Quetzal Pvt Ltd, and Shariq Naseem, Veritas Digital.


The event was co-sponsored by Jubilee Life Insurance, slot sponsors were Hybrid Technology, AA Solutions, Binji and Convex Interactive. Gift Partners were WB BY Hemani, TCS Sentiments and Vouch 365. Partners for the event were KWICK Doctors, FHM Pakistan, Brands Magazine, FM 91, Aptech Pakistan, Chai Wala, Cake by Googgoodies, Vital Tea, Quetzal Pvt Ltd, Bloggers and STARLINKS PR and Events.


The award-winners were:

Category Tech Awards

App and web-enabled market awards – Allied Bank Limited
Best banking tech of the Year – Habib Bank Limited
Best consumer mobile service – K-Electric
Best digital API – Mondelez International
Best innovated mobile app – Hello Doctor
Best insurance tech of the year – EFU Life Assurance Limited
Best (IOT) internet of thing award – Sindh Engro Coal Mining Company

Platform awards

Best Digital Channel (Blog, Podcast, Video Channel, Magazine) – Nestle Pakistan
Best online streaming platform – Ideation
Facebook community of the year – Soul Brothers Pakistan
Social media influencer communications – Nestle- Yogurt Sweet n’ Tasty (volk active)
Snapchatter of the year – Faryal Makhdoom
Tik Toker of the year – Romaisa Khan
Youtuber of the year award – Junaid Akram and P for Pakao


Category Campaign Awards

Best animation of the year – Continental Biscuits (Prince Animation Series)
Best content marketing award – Bank Alfalah (Alfa World Cup Campaign)
Best CSR campaign –  Jazz (Eva Travel Campaign)
Best digital marketing communication (videos) – Dawlance (Dawlance SYNC App Campaign
Best high impact campaign –Bank Alfalah
Best integrated media strategy – Mondelez International
Best short form web video – Suzuki Pakistan
Best social media campaign (Instagram) – Continental Biscuits and Nestle Pakistan

Category Digital Awards others

Best digital innovation – Allied Bank Limited
Best digital videos creator – Q Links
Best discount deals application – Entertainer Asia
Best mobile bank application – Allied Bank Limited
Best use of creativity/innovation – Canbebe
Outstanding contribution in digital industry – Hello Doctor

Main awards

Best Digital Campaign – Fatima Fertilizer and Habib Bank Limited

Best digital campaign of the year (small budget) – ROCHE – Accu Chek
Best social media campaign (Facebook) – Jubilee Life Insurance and Nestle Corporate volk active
Jury award for the best campaign – Food Panda
Best Digital Agency of the year – Starcom Pakistan

Zohaib Hisam

Zainab Zainab Hashim

Zain Siddiqui


Raheel Ahmed

Rida Sheikh Sarah

Shanaz Ramzi and Ashifa Paracha

Romaisa Khan

Salman and Manroof




Qadir and Salman

Neha Riaz

Nadeem Kabir Alvi

Muhammad Zaman

Hiba Khalil

Mehwish Mumtaz Maryam Saleem Hasan Puri

Hasan Farrukh

Haris Khan

Fiza Shah and Anum Nazneen Danish Amjad

Danish Javed

Dua Nusrat


Fatir Siddiqui

Bilal Ahmed

Atyab Tahir

Ashifa Paracha

Asghar Ali

Anwer Kabir


CreatorsOne to Bring Ishtiaq Ahmed’s ‘Inspector Jamshed Series’ to Web


CreatorsOne, under the umbrella of Dot Republic Media, is bringing Pakistan’s favorite detective fiction, the ‘Inspector Jamshed Series’ by the renowned author Ishtiaq Ahmed, in a web series adaptation on its YouTube channel.

The CreatorsOne platform is set to take viewers on a trip down memory lane with a widely loved childhood classic. Revamping the spy stories of the iconic Inspector Jamshed and his kids – Mehmood, Farooq, and Farzana, who had been household names in the ’80s, the novel series by the legendary Ishtiaq Ahmed, who has authored hundreds of novels for kids, is still widely read and highly acclaimed with a massive fan following. The web series adaptation would narrate the exciting adventures of Inspector Jamshed and his kids – as they unravel mysteries and solve cases together to save the day. Produced by Adnan Butt, the web series has been directed by Fahad Noor.

With VOD services rising to immense popularity in the country, CreatorsOne has taken a huge step in bringing locally relevant and meaningful content to the masses, simultaneously putting Pakistani representation on the digital spectrum, with content that keeps true to the essence of storytelling and content production from the country.

Entertainment Trending Uncategorized



Two-time Academy and three-time Emmy Award-winning director Sharmeen Obaid-Chinoy’s latest animation short film, SITARA: LET GIRLS DREAM has won three awards at the Los Angeles Animation Festival 2019 in North Hollywood on 8th December 2019 in the categories of Best Produced Screenplay, Best Music Score and the Humanitarian Award. Indeed it is the only animation film from Pakistan to have won three awards at LAAF 2019.

“We at Waadi Animations are delighted to be able to represent Pakistan on a global stage and honored that our film SITARA: LET GIRLS DREAM is being recognized – our artists and animators have worked very hard to create this special film and we are excited to share it with the world.” said Sharmeen Obaid-Chinoy.

Written and directed Sharmeen Obaid-Chinoy, SITARA: LET GIRLS DREAM takes the audience on a journey through the old city of Lahore, where a fourteen-year-old girl named Pari, dreams of becoming a pilot. Her story is told from the perspective of her younger sister, Mehr, and portrays the impact of a culture and the burdens of a family where girls still struggle to fully realize their dreams. SITARA is a silent film [no dialogues] which embodies this conflict.


SITARA: LET GIRLS DREAM is also the first Pakistani Animated Film to be released and distributed by NETFLIX USA. The film is scheduled for release on 8th March 2020, and will be available to stream in over 190 countries.

Chinoy had earlier launched a campaign with GUCCI’s social impact initiative Chime for Change to #LetGirlsDream by encouraging girls around the world to share their dreams and gain inspiration from one another. A robust school outreach program is already underway across the world, to inspire and encourage girls to hold meaningful conversations about their dreams and how to best achieve them. The website for the campaign is

The music for SITARA has been composed by Grammy and Emmy Award-Winning composer Laura Karpman. Produced by VICE Studios, the film’s Executive Producers include Gloria Steinem, the iconic women’s rights activist, Darla Anderson, the Academy Award-winning producer of Coco and Toy Story 3, VICE Media Group’s CEO Nancy Dubuc, and Emmy-nominated Ariel Wengroff as well as Chinoy’s own animation production studio, Waadi Animations with Imke Fehrmann as the producer of SITARA: LET GIRLS DREAM.

In Pakistan, the Waadi Animations Team is spearheaded by Art Director Salman Nasir, Animation Director Kamran Khan, CG Lighting Supervisor Adnan Saeed, Director of Photography Faizan Ali, Editor Husain Qaizer, Sound Editor Sameer Khan, co-producer Eleyna Sara Haroun and Associate Producer Syed Ayub – with Salman Iqbal, Jerjees Seja, Imke Fehrmann and Sharmeen Obaid-Chinoy as the producers.

Founded in 2007, the Los Angeles Animation Festival is LA’s only international film festival and symposium which has featured and honored notable animation personalities such as include Brad Bird, Sean Lennon (also Artistic Director), Bill Plympton, ‎Peter Chung, Chris Prynoski, Tom Kenny and Will Vinton – to name a few.

Entertainment Trending Uncategorized

“Sooper Hai Pakistan Ka Junoon” Is Back With the Biggest Surprise of The Year


Peek Freans Sooper is bringing the legendary Sufi Rock band Junoon back once again but this time in a live concert that is slated to be held this December to give an exciting new chapter to “Sooper Hai Pakistan Ka Junoon”.

As pioneers of Sufi Rock in Pakistan, Junoon in its 14-years of existence recorded more than half a dozen albums together. After their album “Talaash”, their popularity sky rocketed, until the band came to a complete halt in 2009.

Peek Freans Sooper ignited the spirits of Junoon fans and initiated “Sooper Hai Pakistan Ka Junoon” campaign on Independence Day 2018. The band reunited after 13 long years and took the digital world by storm with the reprised version of their song “Khudi”. Peek Freans Sooper is now planning the biggest musical event of the decade for all the fans of Junoon with Junoon’s power-packed performance and spellbinding music.


Celebrities who rocked the wedding season 2017/18


Winters in Pakistan are the most celebrated season of the year. Along with so many other things these beautiful months bring weddings. Designers, event planners, banquet halls etc have their hands full of businesses and the cities twinkle with lights. Celebrities attending weddings are widely photographed. Here are some of our favorites who totally rocked the wedding guest look and stole the show!

The best of them all was most definitely Maya Ali. The diva seemed to be invited to a number of engagements, dholkis and mehndis these past couple of months and she nailed the look every single time. She looked stunning in black and gold and equally beautiful in an emerald green lehnga choli.

Sanam Baloch’s younger sister Ghanwa Baloch got married this year and Sanam looked absolutely stunning in all her functions, but our favourite look was one of mehndi when her long hair, bindi and light makeup complemented the bling of her outfit. On the wedding day, her hair and makeup was done by Natasha and she wore a very heavy brown and gold lehnga designed by HSY.

Mahira Khan was photographed at a wedding in a lovely embroidered steel blue formal wear and she looked stunning. Truly stole all hearts!

Sajal was seen wearing a gorgeous colorful outfit at Zara and Asad’s wedding and with long straight hair, she was definitely the most beautiful wedding guest.

Ayesha Omar attended a wedding where she was in the limelight, as she stunned in a pale peach ghagra and choli with her characteristic light and subtle makeup.

Neelum Munir wore a lovely orange gota work shirt on her sister’s wedding. She posed with her guests, among whom Saima Noor looked as gorgeous as Neelum herself.

Javeria Saud attended a wedding with her whole family. Mother and daughter wore similar dresses and the whole family wore black that just made them stand out.

Kubra Khan was also looking gorgeous at a friend’s wedding in her widely flared lehnga. She danced to her heart’s content and looked gorgeous while at it.

Sadaf Kanwal looked elegant at Saheefa’s wedding in all gold and a sleek bun. It seemed as if golden was the color of the season and lehnga choli the outfit, as most of the celebrities wore the same with little variations.


BTS Video for Brides You


BTS Video of our coming issue’s cover shoot with designers Mehak & Mehr of Souchaj. Catch a few glimpses of the beautiful bridal range in this quarter’s shoot with stunning jewellery by Waseem Jewellers that makes Mehreen Syed shine in Ather Shahzad’s styling and photography.


Iznik s latest luxurious *Chinon* collection


Iznik’s latest luxurious *Chinon* collection which is inspired from femininity and elegance bringing a refreshing experience to traditional styles with a modern interpretation of classic patterns and trends
Now available in at all leading store nationwide and online
#IznikFashion #ChinonVolumeIII #Iznik #LuxuryChiffon #EidCollection @iznikfashion #socialincpr @owais.misbah @sohaib.muzammil


Charizma launched its flagship store in Karachi


Charizma launched its flagship store recently on Tariq Road Karachi.

Its mission is to make current trends in fashion accessible to the women who like to wear formal and comfortable eastern clothing.

The newly opened flagship store at Tariq Road Karachi offers all sorts of clothing such as printed shirts, unstitched collections, embroidered master crafts, Western wear and luxury pret ensembles. “Charizma” is an embroidery-powered high end fashion brand recognized for its quality. It is available at multiple locations in Pakistan as well as worldwide.

It started in 2012 under the umbrella of Riaz Arts who was into the retail fabric business in Azam Cloth Market. It focuses on making an ordinary piece of fabric into a creative piece of art with delicate embroideries and trendy cuts at reasonable price.

The event also featured a fashion presentation where models represented the clothes designed by Charizma. The hair and make-up for the event was done by Nadia Hussain salon.

The event also had a red carpet attended by celebrities, popular socialites, and media people amongst others.

The media and the event was organized by Tehmina Khaled and her creative team from TakeII Public Relations. (PR)