At the much-anticipated premiere of the Pakistani horror film Deemak, all eyes turned to Ushna Shah, who made a striking appearance at Nueplex Cinemas in Karachi. Dressed in a shimmering silver sleeveless blouse paired with deep blue trousers, Ushna exuded confidence and glamour. However, what truly grabbed attention—and controversy—was her decision to go braless, a choice that quickly became the hot topic on social media.
While fashion-forward and undeniably bold, Ushna’s look stirred a flurry of reactions online. Users flooded comment sections with mixed opinions, with many criticizing her for what they deemed an “inappropriate” choice for a public event. Unfortunately, much of the discourse quickly turned toxic, with comments such as “No bra,” “Sharm aani chahiye,” and “Neche kuch pehen leti” dominating social media threads.
Social Media Shaming: A Reflection of Cultural Norms
The backlash faced by Ushna Shah at the Deemak premiere highlights a recurring issue in South Asian society—how women in the public eye are often harshly judged for their fashion choices. Critics slammed her for not conforming to traditional expectations, using language that bordered on cyberbullying. Many questioned the “cultural values” of celebrities and used her look as a starting point to debate morality.
Yet amid the wave of criticism, a few voices tried to steer the conversation in a more progressive direction. These users pointed out the glaring double standards: how men on red carpets are rarely scrutinized the same way and how personal clothing choices should not warrant such invasive commentary. This small yet significant counter-narrative sheds light on the need for greater acceptance and body autonomy in our society.
Deemak’s Premiere: A Big Night for Pakistani Horror Cinema
Despite the distraction caused by the online uproar, the Deemak movie premiere was a landmark event for Pakistani cinema. The red carpet glittered with some of the industry’s biggest names, including Sonya Hussyn, Faysal Quraishi, Samina Peerzada, Javed Sheikh, Deepak Perwani, Yashma Gill, Wajahat Rauf, Shazia Wajahat, and more. Their presence reflected the growing importance and recognition of the horror genre in the local film scene.
Deemak received overwhelmingly positive reviews for its storytelling, powerful performances, and groundbreaking cinematography. Many critics hailed it as a fresh and daring take on horror in Pakistan—a genre that has long remained underexplored. The film’s premiere was not only a glamorous gathering of stars but also a celebration of creative evolution in Pakistani filmmaking.
Ushna Shah: A Symbol of Confidence or Controversy?
Ushna Shah is no stranger to bold fashion statements and has often spoken about owning her individuality. Her appearance at the Deemak premiere was another chapter in her ongoing push against conventional boundaries. While her outfit choice certainly invited criticism, it also sparked necessary conversations around body politics, modern fashion, and societal judgment.
In an age where everyone with a smartphone has a platform, public figures are continuously walking a tightrope between self-expression and social expectation. Ushna’s look was not just about style—it became a mirror reflecting the complex dynamics of gender, culture, and personal freedom in Pakistan.