WhatsApp is no longer just a messaging app—it’s becoming a dynamic platform where creators and businesses can actually earn money. Meta, the parent company of WhatsApp, is expanding monetization opportunities by rolling out new features under the “Updates” tab, which houses both Status and Channels. These new additions aim to help users grow their presence, promote their work, and generate revenue—all within WhatsApp.
Monetization Moves to the Updates Tab
The Updates tab is where the action is happening. This section, separate from personal chats, now supports innovative earning tools that allow creators and small businesses to monetize their content without compromising user privacy. WhatsApp has clarified that these changes won’t affect your private conversations—they remain secure and encrypted.
Channel Subscriptions: Earn from Loyal Followers
One of the most exciting features is Channel Subscription. This allows creators to offer exclusive content to subscribers who pay a monthly fee. Whether you’re a content creator, influencer, or small business, you can now receive direct financial support from your audience. This feature gives you the flexibility to engage with your followers on a deeper level and earn consistently from your community.
Promoted Channels: Get Discovered Faster
Another valuable tool is Promoted Channels. Think of this like paid visibility—channels can now be featured in WhatsApp’s recommendation list, giving them better exposure. For new creators and businesses looking to reach wider audiences, this is a game-changer. The better your content and engagement, the higher your chances of gaining loyal followers and growing your income.
Ads in Status: Business-Friendly Advertising
For the first time, WhatsApp is integrating Ads in Status, allowing businesses to showcase their products or services in a stories-style format similar to Instagram and Facebook. This move opens a powerful revenue avenue for brands and marketers looking to drive conversions through direct messaging. The clickable ads in Status are a soft entry into WhatsApp’s advertising future, offering measurable impact with intimate reach.
Respecting User Privacy
Privacy remains at the core of WhatsApp’s design. According to the platform, ad targeting will rely only on limited information like language preferences, general location, and how users interact within the Updates tab. If your WhatsApp account is connected to Meta services, you may see ads that reflect your activity across Facebook and Instagram. However, your private chats and phone number remain fully protected.
WhatsApp stated clearly, “We’ve built these features in the most private way possible.” Your one-on-one messages, group chats, and calls will stay end-to-end encrypted, and no sensitive data is shared with advertisers.
A New Chapter for WhatsApp Users
These new monetization tools make WhatsApp a more versatile platform for creators and businesses alike. Whether you’re a budding influencer, a content creator, or a local business owner, WhatsApp now offers practical and privacy-conscious ways to earn money and grow your brand directly within the app.