Facebook Monetisation Policy 2025: A Game-Changer for Content Creators

Meta Platforms Inc., the parent company of Facebook, has rolled out its Facebook monetisation policy 2025 to tackle unoriginal and spammy content. This update aims to create a better experience for users by promoting authentic content and rewarding original creators. Let’s dive into what this policy means, how it affects creators, and tips to stay compliant.

What Is the Facebook Monetisation Policy 2025?

Meta’s new Facebook monetisation policy 2025 focuses on reducing unoriginal content, such as videos, images, or text reused without proper credit or meaningful changes. The goal is to ensure that original creators get the visibility and recognition they deserve. Accounts that repeatedly share unoriginal content will face penalties, including reduced post reach and temporary suspension from monetisation programs.

This policy reflects Meta’s commitment to improving the quality of content on Facebook. By curbing spam and fake engagement, the platform aims to make news feeds more relevant and engaging for users.

Why Meta Is Cracking Down on Unoriginal Content

The rise of AI-generated and mass-produced content has flooded social media with low-quality posts, often called “AI slop.” Meta has taken action to address this issue, removing over 10 million fake profiles and 500,000 spam accounts in the first half of 2025. These accounts were involved in impersonating popular creators or posting repetitive content to gain views and monetisation.

By introducing stricter rules, Meta ensures that authentic voices stand out. The policy also aligns with industry trends, as platforms like YouTube have recently updated their guidelines to ban repetitive and AI-generated content.

How the Policy Affects Content Creators

If you’re a content creator, the Facebook monetisation policy 2025 brings both challenges and opportunities. Accounts that repost content without permission or significant edits will see their posts demoted in visibility. In some cases, these accounts may lose access to monetisation tools temporarily.

However, creators who add value—such as commentary, reactions, or creative edits—to reposted content won’t face penalties. Meta encourages creators to focus on authentic storytelling and meaningful engagement to maintain their reach and earnings.

New Tools to Support Original Creators

To help original creators thrive, Meta is testing a feature that links duplicate content back to its source. This tool ensures that viewers can find and engage with the original material, giving credit where it’s due. Additionally, creators can use the Facebook Professional Dashboard to check if their content is at risk of penalties or demonetisation.

Meta’s efforts show a clear focus on rewarding genuine creators who invest time and effort in producing unique content. Pages that share mostly original posts are likely to enjoy wider distribution across the platform.

Tips to Stay Compliant with the Policy

To succeed under the Facebook monetisation policy 2025, creators should follow these simple guidelines:

• Create Original Content: Share videos, photos, or text that you’ve created or filmed yourself.
• Add Value to Reposts: If using someone else’s content (with permission), include voiceovers, commentary, or creative edits to make it unique.
• Avoid Watermarks: Don’t use content with watermarks from other platforms, as this may trigger penalties.
• Use Clear Captions: Write relevant captions with up to five hashtags. Avoid all caps or unrelated links.
• Check Your Status: Use the Facebook Professional Dashboard to monitor your page’s eligibility and avoid restrictions.

By following these tips, creators can boost their visibility and monetisation potential while staying compliant.

How the Policy Will Roll Out

Meta plans to implement the Facebook monetisation policy 2025 gradually over the coming months. This gives creators time to adapt and refine their content strategies. While the update currently applies to Facebook, Meta has not yet announced similar changes for Instagram or Threads.

Creators should regularly check the Meta Business Suite under the “Monetisation” tab to review their eligibility and ensure they meet the new criteria. Staying proactive will help you avoid penalties and maintain your earnings.

Why This Matters for the Future of Content Creation

The Facebook monetisation policy 2025 is part of a broader industry shift toward valuing originality and quality. With platforms like YouTube also cracking down on unoriginal content, creators worldwide must focus on authentic storytelling to stand out. Meta’s new rules aim to level the playing field, ensuring that genuine creators are rewarded for their efforts.

This policy also highlights the growing concern about AI-generated content flooding social media. By prioritising human creativity, Meta is working to maintain trust with its users and advertisers.

Final Thoughts

The Facebook monetisation policy 2025 is a bold step toward a cleaner, more authentic Facebook feed. While it may challenge creators who rely on reposting content, it opens doors for those who produce original, high-quality work. By following Meta’s guidelines and focusing on creativity, you can thrive under the new rules and build a loyal audience.

Stay informed and keep creating! Check the Meta Business Suite for updates, and let your unique voice shine on Facebook.