LAAM Fashion Week 2026: Pakistan’s First Fully Integrated Runway-to-E-Tail Fashion Event

[Lahore, 1st September 2025] Pakistan’s fashion industry is ready to enter a new chapter with LAAM Fashion Week 2026. This revolutionary fashion platform, launched by LAAM in partnership with Design651, will take place in January 2026 in Lahore. Unlike traditional shows, this event will connect runway looks directly to global retail.

For the first time, every outfit displayed on the runway will be instantly shoppable through a dedicated LFW website, solving one of the fashion world’s biggest challenges bridging the gap between creative runway showcases and worldwide retail access.

What Makes LAAM Fashion Week 2026 Unique?

LAAM Fashion Week is not just another seasonal event; it is Pakistan’s first fully integrated runway-to-e-tail fashion week. With this model, every design that graces the runway will be available for purchase online, giving global audiences immediate access.

This innovative approach is designed to:

• Empower Pakistani designers to reach international buyers.
• Showcase South Asian craftsmanship on a global scale.
• Create new revenue streams for local brands and artisans.
• Position “Made in Pakistan” fashion as a global identity.

About LAAM – South Asia’s Fashion Powerhouse

As the world’s largest South Asian fashion discovery platform, LAAM has already transformed the way Pakistani fashion is viewed internationally. With 3.5 million monthly active users, 120K+ unique products, 1,500+ vendors, and shipping to over 120 countries, LAAM is a market leader in fashion e-commerce.

By introducing LAAM Fashion Week, the brand is taking its mission even further merging creativity, commerce, and technology to put Pakistani fashion on the global map.

Voices Behind LAAM Fashion Week 2026

Amir Iqbal, Co-Founder & COO of LAAM, explained:
“Our mission is to empower South Asian fashion businesses to dream bigger and scale globally. LAAM Fashion Week celebrates this very spirit by connecting our designers with the world.”

Arif Iqbal, Co-Founder & CEO of LAAM, added:
“Technology is at the heart of LAAM. From AI-driven personalization to logistics, we want to create a global movement where South Asian fashion is instantly accessible.”

Saad Ali, CEO & Founder of Design651, shared his excitement:
“LFW will redefine how Pakistani fashion is experienced, positioned, and sold. This collaboration with LAAM will reshape global retail conversations around South Asian fashion.”

Event Highlights and Partnerships

The bi-annual event will showcase high street labels, luxury brands, couture ateliers, and textile houses over several days.

Key partnerships include:

• HSY as Event Director.
• NABILA and N-Gents as Official Style Partners.
• Maheen Kardar (Executive Design Director, Design651) leading designer curation.
• Lotus PR managing strategic communications.

Together, these powerhouse names ensure LAAM Fashion Week 2026 delivers an unforgettable runway-to-e-tail fashion experience.

Why LAAM Fashion Week Matters

Pakistan’s fashion industry has long been rich in talent and creativity, but global recognition has often been limited. LAAM Fashion Week 2026 is set to change that by:

• Turning Pakistani fashion into a global retail force.
• Making couture and ready-to-wear instantly accessible worldwide.
• Building Pakistan’s reputation as a hub for fashion innovation.

With its unique digital-first approach, LFW is not only a showcase of style but also a blueprint for the future of fashion commerce.