Amna Ilyas Reinvents Herself With Power Moves On and Off Screen

Amna Ilyas is stepping into a new era and this time, she’s doing it entirely on her own terms. The model-turned-actor, known for her fierce runway presence and bold opinions, has decided to slow down the grind of full-time modeling and focus on projects that truly reflect who she is today.

In a recent cover feature with ICON, the Dawn magazine, Amna opened up about the highs and lows that shaped her journey. But this isn’t just another celebrity “rebrand.” It’s a conscious shift from chasing applause to building purpose.

From Runway Star to Entrepreneur

For years, Amna Ilyas dominated fashion weeks and editorial covers. Now, she’s channeling that experience into her own clothing label, Shop at Amna Ilyas. Unlike many celebrity-backed brands that feel rushed or trend-driven, hers feels personal.

Having worked closely with Pakistan’s leading designers for over a decade, she understands tailoring, fabric behavior, and structure. Her label reflects that expertise sharp silhouettes, clean cuts, bold colors, and minimal embellishment.

One of her early launches, a sleek black voile co-ord set, reportedly sold out within hours. The response confirmed what many already knew: Amna’s audience trusts her taste.

Her fashion ambitions recently came to life at the debut edition of Laam Fashion Week in Lahore, where she unveiled a full collection under tight deadlines. Industry veterans like Fahad Hussayn and Nomi Ansari showed support, making the milestone even more meaningful.

Choosing Roles That Matter

While her business grows, Amna Ilyas is also becoming more selective about her acting career. On Geo TV, she currently appears in Aik Aur Pakeezah, playing Barrister Saman a strong-willed lawyer fighting cybercrime. The role carries social weight, something she now prioritizes.

Previously, in Humraaz, she portrayed SP Saamia a character originally written as a male police officer before director Farooq Rind reshaped the role specifically for her. It was a turning point, proving that she could challenge stereotypes and carry authority on screen.

Instead of signing back-to-back projects, Amna now prefers depth over quantity. She has openly said she would rather deliver a few meaningful performances than exhaust herself proving a point.

Protecting Peace Over Popularity

What makes this phase different is mindset. Amna Ilyas is no longer working to silence critics or fit industry expectations. She’s building a career that aligns with her growth.

She compares artists to plants they bloom best in the right environment. After navigating darker personal chapters, she seems more focused on balance than validation.

And perhaps that’s the boldest reinvention of all.