Fashion Label HINAMIRZA from Karachi opened doors to its first outlet in Lahore. Located at 9 Arches Mall, on M M Alam Road, the opening also marked the launch of the brand’s new Fall/Winter pret collection 2019.

HINAMIRZA’s new F/W collection is a testament to the designer’s signature design philosophy of ‘less is more’. The new collection was presented via a small fashion presentation and consisted of a wide array of ensembles. The collection presented CASUALS based in cottons, linen, arabic lawn, cotton wool and SEMIFORMALS draped in pure cotton net and velvet. Moreover, the new collection offers delicate stone work combined with eastern embroidery work on warm color tones.

Complementing the new collection, HINAMIRZA’s new store also had a mini kids range alongside accessories such as pashmina wraps/shawls, handbags, jewelry and phone covers, all hand-picked by the designer herself.

Further, the interior of the brands new retail space has been done by Yasir Mirza, crafted to channel a sleek and simple aesthetic and providing superior retail experience to consumers in Lahore.