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4TH Pakistan Digital Awards spotlights digital success


Following the successful Pakistan Digital Awards (PDA) held in 2017, 2018 and 2019, PDA has surfaced once again this time to recognize the very best in digital platforms and talent across the country for 2020. Unlike in the past, this time though, PDA was an extremely exclusive event, keeping in mind the SOPS for Covid-19.


The awards were hosted by Sahar Tahir Khan and Abdul Sami Qahar, Muhammad Fakhir Fazil, CEO Hybrid Technology, Zain Ibrahim, COO EFU Life Insurance, Mohib Hasan, executive director, Millennium Software and Asad Bukhari, GM Technology, PIA were among the guest of honours who presented the awards to the lucky winners.


The august Jury of Pakistan Digital Awards included Subul Naqvi, Head of Corporate Communications Telenor Microfinance Bank, EasyPaisa, Ammar Hassan chief marketing officer, Daraz, Aly Mustansar consultant and trainer, Alym Brand Consulting, Adnan Faisal, CEO FHM Pakistan and People Magazine Pakistan, Asghar Ali Khan GM Digital Transformation, Engro, Atyab Tahir, country manager, MasterCards, and  Ammar Akhter, Founder and CEO,


PDA also had an advisory panel that comprised Iqbal Yousuf, Country head APTECH, Shakeel Khokhar, CEO Interflow Group, Ali Samir Osman, strategic partnership and deal flow manager Microsoft, Abdul Sami Qahar, CMO Haleeb Foods, Waqar Ikram, Quetzal Pvt Ltd, and Shariq Naseem, Veritas Digital.


The event was co-sponsored by Jubilee Life Insurance, slot sponsors were Hybrid Technology, AA Solutions, Binji and Convex Interactive. Gift Partners were WB BY Hemani, TCS Sentiments and Vouch 365. Partners for the event were KWICK Doctors, FHM Pakistan, Brands Magazine, FM 91, Aptech Pakistan, Chai Wala, Cake by Googgoodies, Vital Tea, Quetzal Pvt Ltd, Bloggers and STARLINKS PR and Events.


The award-winners were:

Category Tech Awards

App and web-enabled market awards – Allied Bank Limited
Best banking tech of the Year – Habib Bank Limited
Best consumer mobile service – K-Electric
Best digital API – Mondelez International
Best innovated mobile app – Hello Doctor
Best insurance tech of the year – EFU Life Assurance Limited
Best (IOT) internet of thing award – Sindh Engro Coal Mining Company

Platform awards

Best Digital Channel (Blog, Podcast, Video Channel, Magazine) – Nestle Pakistan
Best online streaming platform – Ideation
Facebook community of the year – Soul Brothers Pakistan
Social media influencer communications – Nestle- Yogurt Sweet n’ Tasty (volk active)
Snapchatter of the year – Faryal Makhdoom
Tik Toker of the year – Romaisa Khan
Youtuber of the year award – Junaid Akram and P for Pakao


Category Campaign Awards

Best animation of the year – Continental Biscuits (Prince Animation Series)
Best content marketing award – Bank Alfalah (Alfa World Cup Campaign)
Best CSR campaign –  Jazz (Eva Travel Campaign)
Best digital marketing communication (videos) – Dawlance (Dawlance SYNC App Campaign
Best high impact campaign –Bank Alfalah
Best integrated media strategy – Mondelez International
Best short form web video – Suzuki Pakistan
Best social media campaign (Instagram) – Continental Biscuits and Nestle Pakistan

Category Digital Awards others

Best digital innovation – Allied Bank Limited
Best digital videos creator – Q Links
Best discount deals application – Entertainer Asia
Best mobile bank application – Allied Bank Limited
Best use of creativity/innovation – Canbebe
Outstanding contribution in digital industry – Hello Doctor

Main awards

Best Digital Campaign – Fatima Fertilizer and Habib Bank Limited

Best digital campaign of the year (small budget) – ROCHE – Accu Chek
Best social media campaign (Facebook) – Jubilee Life Insurance and Nestle Corporate volk active
Jury award for the best campaign – Food Panda
Best Digital Agency of the year – Starcom Pakistan

Zohaib Hisam

Zainab Zainab Hashim

Zain Siddiqui


Raheel Ahmed

Rida Sheikh Sarah

Shanaz Ramzi and Ashifa Paracha

Romaisa Khan

Salman and Manroof




Qadir and Salman

Neha Riaz

Nadeem Kabir Alvi

Muhammad Zaman

Hiba Khalil

Mehwish Mumtaz Maryam Saleem Hasan Puri

Hasan Farrukh

Haris Khan

Fiza Shah and Anum Nazneen Danish Amjad

Danish Javed

Dua Nusrat


Fatir Siddiqui

Bilal Ahmed

Atyab Tahir

Ashifa Paracha

Asghar Ali

Anwer Kabir




SM-Studio and Salon was launched here today in a celebratory atmosphere amid beauty bloggers, fashionistas, media personnel, friends and family. Among those spotted were Rohana Iqbal, Qamar Nafees, Peng Qureshi, Angie Marshall, Mona J, Shama Javed, Talat Shaan, Maira Khan, Hajra Khan, Fatima Zara Malick and Zubia Motiwala.  Care was taken to observe all Covid-19 SOPs and guests were staggered over a five-hour period to avoid over-crowding at any point.

Shaista with her team


Launched by Shaista Marghoob, a name that has come to be synonymous with excellence, after having been in the industry as a makeup artist for the last 18 years. The evening kick-started with a bustling red carpet where guests took pictures on arrival at the media wall.

Zubia Motiwalla


The ribbon-cutting ceremony was performed by chairperson and founder of PHABA Mrs Rohana Iqbal, fondly known as “the mother of the beauty industry”. Speaking on the occasion Iqbal said, “It is a matter of great pride and joy for me to be inaugurating a salon, especially at a time when corona has forced many to shut down their enterprises. I wish Shaista the very best.”

Uzma Sohail


Speaking on the occasion, Shaista Marghoob said, “I feel overwhelmed that after so many years of working hard in this industry I have finally managed to make my dream come true and have launched my own salon. I am confident it will do well as I already have a die-hard clientele established over so many years.”

Ubaid Sheikh


Shanaz Ramzi & Shaista Marghoob

Shanaz Ramzi

Shazia Aamir

Talat Shaan

Shama Javed

Shaista Marghoob

Shaista Marghoob

Shaista Marghoob and Rohana Iqbal

Sameena Ansari

Sana Zulfiqar & Shaista Marghoob

Sana Zulfiqar

Sarah Javaid

Shahroze Khan

Sabrina and Rida


Munaiza Zulfiqar

Mona Sultan

Mona J & Shaista Margoob



Maham Nadeem & Javeria Nadeem

Maham Nadeem

Maryam Panjwani

Mina Ramzi

Moina Rehan

Basit and Shaista

Fatima Zara Mallick

Fatima, Shaista and Zubia

Hajra Khan

Javeria Nadeem

Ayesha Mohsin

Ashar & Shaista Marghoob

Angie Marshall



Kanwal Malik Studio Launch

Kanwal Malik launched her gorgeous new studio in Gulberg Lahore with a grand opening which was well attended by the Elite of Town.

Aamir Mazhar & Moosa

Alishae Zahra Shah

Amina Shah

Amna Baber

Amna Monnoo

Aneela Raza

Areej Fatima

Feerasta Ashraf

Asifa Imran

Bushra Butt

Dr Farzeen Malik

Faiza Mudassar


Hifsa Khan

Hina Eijaz and Naila Ishtiaq


Maira and Mahleena



Mashaal and Rubina Azmat

Mehreen & Seyham Vahidy


Mehreen Tabani

Nadira Omer Khalid

Nahzat Adnan

Natty & Nazish twinning in Kanwal Malik

Nazia Hassan


Natty, Naz Mansha, Kanwal & Tania


Nazish Sameer

Neha Maneka & Bushra Haider

Riffat Kazi and Shazia Ammar

Rubia Moghees

Rubina Zaheer

Ryan Hikmat

Sadia Tariq

Salina Khan

Sam Dada

Sara Tanwir

Sarah Raza

Shahroze Tariq

Shazia Deen


Sumrina Khan

The Kanwal Malik Girls Neha, Nazish, Natty, Kanwal, Nadira, Tania & Sumrina

Zahra Malik

Zunaira Ovais & RIma Farid


Hum Style Awards 2020 If anyone can do it, it’s HUM!


The annual Hum Style Awards were held last Saturday in Karachi, bringing the largest array of celebrities together. 18 awards were handed out in the fields of entertainment, fashion, sports, music and TV. This year there was a timeless beauty award and an award for excellence in interior and furniture design as well.

HUM is maintaining its well deserved reputation of transparency in awards winners’ selections for the fourth year now. Apart from those present, multitudes of interested fans over the world, tuned into the digital media to watch the sizzling style statements made by the celebrities on the red carpet and the thrilling performances during the night. Many a super celebrity and socialite dressed to kill, graced the red carpet for photographs and comments as the massive media gathered at the event, covered them for their respective platforms. The red carpet was beautifully designed by House of Zunn, where one and all bedazzled the camera lenses for the perfect photo to mark a night full of excitement and festivity. Here are some of the looks that we liked.

The hosts for the show were Adnan Siddiqui, Aamina Sheikh and Usman Mukhtar who kept the audience’s interest alive through the event even though the script can certainly do with some improvement to make it more engaging and fast-paced.

Shazi and Ghani did a marvellous job at choreographing the dances. Young Stunners, Ahsan Khan and Sara Loren, Zara Noor Abbas, Urwa and Farhan energized the hall as it buzzed with an electric vibe during these performances.


And then there was Abrar ul Haq, our favourite of the evening. Gotta love the Pakistani numbers of all these performances and gotta love the audience that loves all things home made!

Stylists Mehek Saeed and Amal F Qadri were the official stylists this year, making us turn our heads, looking at the stunning participants with appreciation. The powerhouse of style- Nabila’s was the official hair & makeup partner, without whose touches of perfection, things might fall apart. Dino Ali, always delivers on his role impeccably, as the digital host for the event along with Hira Tareen. The PR of the event was handled flawlessly by the ever vigilant and hard working Tehmina Khaled of Take II PR.

Here’s our list of some of the best dressed at the evening:

Reema, Sajjal Aly, Zara Noor Abbas wearing Asim Jofa, Imran Ashraf, Ali Rahman wearing Nomi Ansari and Adnan Siddiqui.

HUM Network must be commended for handling such a large scale event that brings us some well deserved awards in order to appreciate the tireless efforts and work of the people working in all these fields. They look forward to HSA each year in anticipation and it further pushes them to constantly improve their work. The event brings together for this evening a beautiful image of our country encouraging healthy competition and providing superb entertainment. We wish that they continue with this wonderful venture with even more improvements incorporated into it, ironing out the very few wrinkles making it simply flawless, hence truly HUM!

Here’s a list of who won what:

Most Stylish Film Actor Male: Ahad Raza Mir

Most Stylist Film Actor Female: Mahira Khan

Most Stylish Film Actor Female (Jury): Kiran Malik:

Most Stylish Television Actor Male: Mikaal Zulfiqar

Most Stylish Television Actor Female: Sonya Hussain

Designer of the year (Bridal): Shehla Chatoor

Style Icon of the year: Ayesha Omar

Retail Label of the year (Apparel): Chapter 2 by Khaadi

Most Stylish Sports Personality: Hajra Khan

Designer of the year (Menswear): Ismail Farid

Designer of the year (Demi-couture): Zaheer Abbas

Designer of the year (Pret): Sublime by Sara Shahid

Excellence in the field of Interior Design and Furniture Manufacturing: House of Zunn

Timeless Beauty: Reema Khan

Most Stylish Performer: Asim Azhar

Best Model Female: Zara Abid

Best Model Male: Aimal Khan

Designer of the year (Lawn): Zara Shahjahan

Fashion Photographer of the year: Alee Hassan

Hair and Makeup Artist of the year: Qasim Liaqat

Rising Star 2018-2019: Hamza Khan Bandee and Mushk Kaleem

Awards Winners:

Red carpet: