BBRC proved itself once again by presenting one of the toughest and meanest fitness challenges, none other than the BMO Challenge season 5! The event was hosted at L’ecole, 8:30pm with our certified judges whose temple is the gym. The names of these tough skinned and certified trainers included Wasif Muhammad, Bilal Munir, Nusrat Hidayatullah, Mustafa Jamshed, Mustafa Totana, Amal Sarwar and Fuzzy Faruque. There were over 200 participants and the event was truly a huge success.
|2 Min Amrap( Burpee & Pushup)
|Longest Squat Hold
|One Legged Plank
|Tapal Green Tea Challenge
BBRC is a renowned fitness studio that started roughly 8 years ago offering a range of classes for people from all walks of life. These include, Zumba, Yoga, BMO High Intensive Training and Dance for choreography and fitness. BMO (Body Makeover) a high intensive training program is conducted by the resilient, dedicated, the fitness guru himself, Wasif Muhammad. He alongside Hasan curated the 5th season for BMO Challenge bringing the fitness fraternity together and encouraging others to adopt the fitness lifestyle.
The challenges were tougher, the contestants were pumped and the energy levels were booming sky high. The event was sponsored by some notable brands that included, Tapal Green Tea, Wheatable, FM91, G- Shock and L’ecole. Such events encourage lots others to come forward and jump on the bandwagon of a healthier lifestyle. We look forward to the next season!
The nation’s biggest food and music festival’s second season is scheduled to conclude with a bang in Karachi on 9th, 10th and 11th March 2018 at Beach Park, Clifton Karachi. Attendees will also witness chefs working their magic through cooking demonstrations and enjoy a stellar line up of live music with other fun-filled activities. The incredible selection of musicians from Coke Studio includes megastars such as Strings, Ali Sethi, Sahara UK, Asim Azhar, Quadrum, Nabeel Shaukat and Sahir Ali Bagga.
Zuria Dor hosted a Sunday brunch celebrating 3 years of the brand at their studio in Lahore. The event served as an opportunity for the guests to enjoy a beautiful Lahori spring day amongst latest product installations, music, food and peacocks! Zuria Dor prides itself on being a home grown brand led by founders with backgrounds in engineering and innovation. They have showcased a capsule collection at London Fashion Week and subsequently being featured on Vogue. More power to the young minds of Pakistan who are trying to project a progressive image for the nation.
Taimur Ajmal & Hajira Ali of JEEM launched their Islamabad store with a Glamorous PR Launch hosted by Natty and handled by Rezz PR and Savvy PR.
Mariam Aziz hosted a hi tea at her studio in Lahore to preview her latest pret collection Antheia to her clients.
An Italian home brand Giessegi was launched in Karachi at a star studded event. The hair and makeup for the event was handled by Neelo’s Salon, the event & PR was organized by Takell PR.
The powerhouses forces behind the Friends of Shaukat Khanum proudly hosted the fifth edition of the renowned Festival of Life in collaboration with Pakistan’s leading fashion and entertainment fraternity. An all-day carnival for families, the Festival of Life was held at the Shaukat Khanum Memorial Cancer Hospital in Lahore on 18th February 2018.
This year’s festival was attended and supported by a number of celebrities including Hamza Ali Abbasi, Umair Jaswal, Ali Sher and Faisal Rehman. The festival’s long term supporters “Quadrum” also performed live at the event.
Golden Chick, the American fast-food chain, opened their second flagship store today at Seaview.
Ace producer #AbdullahKadwani, of 7th Sky Entertainment, hosted a star-studded birthday dinner for his sons Rayyan and Shahvir.
In an exclusive event for media, Coca-Cola unveiled the FIFA World Cup Trophy. The event was attended by Pakistan National men’s and women’s football teams and the who’s who of Pakistan’s fashion, sports and entertainment fraternity.
The PR was handled by Asiatic Public Relations.