The ninth edition of the Sunsilk Fashion week kicked off  with a great start in Lahore last night featuring big names like Sana Safinaz, Feeha Jamshed, Muse, Maria.B and Sublime by Sara Shahid along with the bank Alfalah Rising talent section. The four day event will be focusing on Pret, luxury pret and high street […]

Erum Ahmed of So KAMAL launched Kamal Lawn SS 2016 with a preview and fashion presentation along with hi tea at Nishat Hotel. Power women like Naz Mansha aamna taseer Tabana Wattoo Shazia Ammar and many socialites were in attendance.  Top Models like cybil noore amna babar zara peerzada racheal and alyzeh showcased the designs […]

High-street brand, BeechTree, celebrated a successful launch of their new Spring 2016 Lawn collection ‘Romancing the Sun’ with an exclusive meet and greet event at their flagship store in Mini Market, Gulberg, Lahore.

The Red Bull Music Academy Info Session kicked-off in Pakistan on the 28th of February at the famous Haveli Barood Khana, Lahore. Academy team member ‘Nick Dwyer’, local Academy alumni ‘Tollcrane’ & ‘Noahs Heark’ along with local musicians were part of the session. The Info Session gave an overview about the Academy and its Application […]

Nishat Linen, finally unveiled their much awaited beautiful, floral Summer Collection 2016 in Karachi at their outlet located at Dolmen Mall Clifton. The event was thronged by celebrities and socialites all excited to witness the new line. Featuring three piece suits with printed chiffon dupattas in charmeuse, crinkle, bemberg and silk, the 100% cotton shirts […]

Gul Ahmed being Pakistan’s premium textile powerhouse launched its new Spring/Summer lawn collection volume 1 on February 26, 2016 in a star studded event. The launch at Dolmen City Mall, Karachi became a center of attention for media personnel, blogger community, fashion fraternity as well as avid shoppers as they flocked toward the store to […]

Fashion designer duo Saira Shakira celebrated the successful launch of their flagship store at the prestigious Gulberg Galleria mall in Lahore this weekend on Saturday, February 27, 2016. The store is designed by Architects Inc and is spread over three floors where their new Spring/Summer 16 Luxury Prêt collection ‘Le Ciel’ was showcased along with […]

Acclaimed fashion designer Zainab Chottani launched the first flagship store for her renowned label, by the same name, in Karachi today. The launch was attended by Karachi socialites and her friends in the media and fashion fraternity including TV personalities like Tooba Siddiqui, Moomal Sheikh, Ahsan Khan, Neelum Muneer Khan, socialites, Sharmila Farooqi, Sonya Khan, […]

Indeed Shaan-e-Pakistan’s first event in 2015 brought together Pakistani and Indian fashion designers, retail brands, models, culinary forces, handicraft industries, music, entertainment & lifestyle personalities on one platform in Delhi, with the aim at large to develop trust, growth and business among Pakistan’s and India’s fashion, culinary and handicraft industries. With the success of its […]

Karachi: Triumph launched its greatest innovation yet, the incredible Magic Wire  bra at Dolmen Mall, Clifton. Female members of the press, social media and socialites attended the event in large numbers. Introducing the new design in an innovative manner with the theme of magic woven around it, the event had a magic show to entice […]