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Hareem Farooq

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Hareem Farooq All Set To Host 5th HUM Awards 2017


The leading actress and producer Hareem Farooq, who has in a short career span established herself as a force to reckon with her versatile and powerful performances, as well as off screen initiatives and charm is  going to be hosting the 5th HUM Awards, scheduled to take place in April this year.

The Hum Award is a Pakistani accolade bestowed by Hum TV in recognition of excellence in television programming for the channel.

“I am really looking forward to the night.” commented Hareem Farooq. “I won my first award for Best Performance by an Actress in a Debut Role for my role in Mausam at the Hum Awards, so it will be an event that will always be close to my heart.”

An audience favourite Hareem Farooq has also recently been announced at the Spokesperson for L’Oreal Professional in Pakistan, along with being the Veet Academy Health & Fitness Expert for Veet Pakistan.

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Hareem Farooq – The New Ambassador For L’Oréal Professional Pakistan


World’s leading professional hair brand L’Oréal Professionnel has announced the charismatic actress and producer Hareem Farooq as the official Local Spokesperson for Pakistan. The news was announced by L’Oréal Professionnel on their social media assets followed by Hareem posting a video to announce the news to her followers.

Speaking about becoming the new face of L’Oréal Professionnel Pakistan, Hareem Farooq said:

“I am excited to come on board as the new Ambassador for L’Oréal Professional in Pakistan and I feel we are a perfect fit. I love experimenting with my hair and it has always been an important part of my image and self confidence. However, to keep it safe from damage, I trust professional brands and hairdressers to take the best care. I hope to inspire women to be confident in their personal style and never be afraid of trying something new!”


Bridal Week Day 2- Black Carpet


The second day of Bridal Fashion Week opened with bridal showcases by MAHGUL, followed by Shiza Hassan, Farah & Fatima, Saira Rizwan and Shamsha Hashwani. Make-up for Day-2 was done by the creative team at N-Pro for womenswear and N-Gents for menswear.

This year, the fashion week aims to redefine both bridal hair and make-up, whilst the styling and makeup teams will present their trends for the season using L’Oréal Makeup Designer Paris and Excellence Crème products.


Stars of Janaan Sparkle at European Premiere


Setting a new benchmark on a global platform for Pakistani cinema, the romantic comedy Janaan received its European Premiere recently at London’s Cineworld, The O2.

Dazzling the red carpet at the premiere were the rising stars of Pakistani film industry, Armeena Khan, Bilal Ashraf and Ali Rehman Khan. The leading stars of the film were also joined on the red carpet by other members of the cast and crew, including actress Hania Aamir, actor Usman Mukhtar, actress and co-producer Hareem Farooq, producer Imran Raza Kazmi alongside writer Osman Khalid Butt and director Azfar Jafri.