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KHAS Store Launched at Lucky One Mall


KHAS store was launched in Karachi, at LuckyOne Mall recently.The launch saw a large number of people in attendance including media personnel, socialites and celebs including Anam Tanveer, Tipu Sharif, Humaira Asghar Ali, Rizwan Ali Jaffri, Benita David and many more. Zeba Bakhtiar was the chief guest and did the inauguration of the store.

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Amrapali Jewels launched their new wedding collection at their flagship store in Gulberg Galleria Mall, Lahore. Known for their signature magnificent pieces and rare craftsmanship, Amrapali harmonizes classic tradition with modern interpretation of ancient aesthetic and techniques. Amrapali is represented exclusively in Pakistan by their distributors, Khazana Jewels, founded and managed by the entrepreneur Mehreen Amin Khan. PR: Amjad Bhatti

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L Oréal Paris launched Rare Flowers Cleansing Range


L’Oréal Paris, the world’s leading beauty brand, hosted an intimate brunch at Cosa Nostra in Lahore to celebrate the launch of their latest Rare Flowers cleansing range [ #RareFlowers #BareIsBeautiful ], in celebration of PFDC L’Oréal Paris Bridal Week.

Hosted by television personality and L’Oréal Paris Skin Expert Spokesperson Anoushey Ashraf, the brunch was attended by fashion, lifestyle and media personalities alike including General Manager Consumer Product Division Farooq Ahmed; Saad Ali, CEO of the Pakistan Fashion Design Council, L’Oréal Paris Local Spokesperson Mehreen Syed. Actress and Musician Meesha Shafi, designers Kamiar Rokni and Rehan Bashir from The House of Kamiar Rokni, Nickie Nina, Shazia Ammar of IVY, Umair Tabbani from Sania Maskatiya, Sara Rohale Asghar, Reama Malik, Saira Rizwan, Hina Butt, Shiza Hassan, Misha Lakhani, Faryal Aftab from MUSE, Farah & Fatima, Hira Ali and Madeeha and Kinza of Zonia Dor to name a few. The event was managed by J&S Events with public relations by Lotus PR and photography by Faisal Farooqui at Dragonfly. In the celebration of the campaign #BareIsBeautiful, various esteemed guests attended the event taking the Dare to Bare challenge and sported a bare makeup look. 

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Imperial Tiles launched Spanish brand NOKEN


Imperial Tiles, the leading retailer offering high-end surfaces, fixtures & tiles for the home, bathroom & kitchen in Pakistan, further strengthened their product portfolio with the introduction of exclusive range of Spanish sanitary ware brand, NOKEN. The Store relaunch was inaugurated by the honourable Mayor Karachi, Mr. Wasim Akhtar. Imperial Tiles is amongst the largest importers of tiles, sanitary wares & faucets in Pakistan. The business was founded & established by Hafiz Shamsul Arifieen in Delhi in 1911 and the business is now run by third generation Mr. Ali Sultan. Imperial Tiles foremost concern has always been to provide quality products to its customers and by bringing NOKEN to Pakistan it has taken another step in bringing luxury products at a cost-effective price. Noken brings sophisticated design in taps, sanitary ware, radiators and accessories, with a total quality concept, pursuing complete customer satisfaction, guaranteeing them their best quality, designs and innovation. In Pakistan, the price range of NOKEN products starts from PKR 10,000 to PKR 250,000.

Ali Sultan, Managing Director Imperial Tiles, while talking to the media on the occasion said, “We have always aimed to offer world-class sanitary ware products to our customers and with Noken’s launch we have again given them the chance to pick the best for their homes& offices.” 

Some of the hallmark projects of Imperial Tiles included Emaar, Bahria Town, Marriot Hotel, Rangers Headquarter, Army House and Prime Minister House.
The event was managed by Arsalan Bilgrami at PRIVÉE Events and PR (powered by INSYNC Advertising). 

Photography by a.bilgrami studio

#ImperialTiles #PRIVEEeventsPR #INSYNCadvertising

Instagram Twitter Facebook @ImperialTiles

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OnePlus has launched a Travel Backpack – The best product of this year


OnePlus launched its best product of 2017, but it wasn’t the hotly anticipated OnePlus 5 smartphone. The Travel Backpack has a demure look and a surprisingly functional design. Its available at the price of $69.

The look of the OnePlus Travel Backpack is very clean in design. One big pocket up front, one zippered main compartment at the top and fair tidy straight lines in all directions. It is simple in the best possible way. It is made out of the extremely durable Cordura material. It is  escorted by a shinier faux leather covering the front pocket, the two side pockets, and the bottom of the bag.

Rough materials and simple looks are all well and good, but the expectations from OnePlus remained low. Chinese companies like Xiaomi have a custom of finding white-label products and just smacking their logo on them as an upselling method. This is not the case with this backpack, however. It was designed entirely inside the house by 28-year-old designer Hui Wang. Her approach is to look at other bags, find faults with them, and then design in a different way. Hui has eliminated all the things about which people are usually complaining about.

There’s nothing innovative inside the OnePlus backpack, and there really doesn’t need to be. The front pocket has two narrow organizer pockets inside it, which are repeated on the inside of the main compartment, only with a bit more depth. They’re perfect for filling with techie things like adapters and cables or accessories like lip balm and tissues etc. There’s also a very deep zippered pocket just inside the top of the main compartment, and just opposite it you’ll discover a slot that can accommodate a 10-inch tablet. Alongside those bits, it’s just a big old crater.

The neatness of this backpack is best articulated in its exterior pockets. On each side, there’s a pocket that sits horizontal when not in usage, but can carry a 500ml / 16oz water bottle when required.

The few disadvantages of the Travel Backpack are slightly unavoidable. The Cordura material, selected for its durability, is quite inflexible and not specifically elastic. The zippers have been covered up to improve water resistance and preserve a simple look, however that makes them slower and fussier to use than others.

Overall, though, this backpack has tons of advantages and very few disadvantages. It even comes with a rain cover, a neat clothes bag with two zippered compartments. One for clean shirts, the other for laundry, and a reflective brand logo that will “keep you safe at night” according to the company.


Supernatural Serial Dilnawaz Launched


A Plus held the official launch of its supernatural-based 25-episode TV drama serial DILNAWAZ at the Crystal Ballroom, Marriott Hotel. The successful launch was well-attended by the top management of A-PLUS along with the pivotal cast who answered questions during an informative and fun Q/A session with the Media as well as an eclectic audience of journalists, bloggers, socialites and TV and Fashion celebrities including Sadia Ghaffar, Aijaz Aslam, Tehreem Zubairi, Neelam Munir, Minaal Khan, Aiman khan, Nida Mumtaz and other cast members. The highlight of the event was a live performance by talented singer Alycia Diaz who sings the eerily poignant soundtrack of DIL NAWAZ.

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Republic launched its flagship store in Lahore


After having distinguished itself as one of the finest formal wear brands in the country, Republic by Omar Farooq and Republic Womenswear, now launched its flagship store at The Madison Square Mall Lahore recently.

The launch was well attended by a large number of media personalities, fashion bloggers, magazine editors and journalists including Fawad Khan who made a special guest appearance. The event was organized and managed by Aden Rehan PR & Management Solutions.