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Charizma launched its flagship store in Karachi


Charizma launched its flagship store recently on Tariq Road Karachi.

Its mission is to make current trends in fashion accessible to the women who like to wear formal and comfortable eastern clothing.

The newly opened flagship store at Tariq Road Karachi offers all sorts of clothing such as printed shirts, unstitched collections, embroidered master crafts, Western wear and luxury pret ensembles. “Charizma” is an embroidery-powered high end fashion brand recognized for its quality. It is available at multiple locations in Pakistan as well as worldwide.

It started in 2012 under the umbrella of Riaz Arts who was into the retail fabric business in Azam Cloth Market. It focuses on making an ordinary piece of fabric into a creative piece of art with delicate embroideries and trendy cuts at reasonable price.

The event also featured a fashion presentation where models represented the clothes designed by Charizma. The hair and make-up for the event was done by Nadia Hussain salon.

The event also had a red carpet attended by celebrities, popular socialites, and media people amongst others.

The media and the event was organized by Tehmina Khaled and her creative team from TakeII Public Relations. (PR)

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BBRC launched the third fitness challenge


Bodybeat Recreational Centre, better known as BBRC, held Body Makeover Challenge 3 on July 25th 2017 from 8-10pm at Bodybeat Recreational Centre. It has been the third in its series of Body Makeover Challenge. The first took place in September 2016 while the second was held in April 2017.

Body Makeover Challenge is the platform that brings fitness trainers from all over Karachi to compete for various fitness challenges and prove their strength. The challenges and their judges for Body Makeover Challenge 3 were #handstandpushups judged by Hydro Fit Team, #staticsquat judged by Team My Gym, #pushupchallenge and #pistolsquats judged by Team BBRC, #plankoneleglifted by Team AQYoga, #oneminutecurlup judged by Team Club-M, and #headstandpushup judged by Team BBRC. The winners for each challenge were:

Mr. Nasir Inayat Khan won #HandstandPushups

Mr. Rizwaan Noor won #CurlupChallenge

Mr.Ahmed Anwer won #PushupChallenge

Mr. Nasir Inayat Khan won #StaticSquatChallenge

Mr.Rizwaan Noor won #PistolSquatsChallenge 

Mr. Ajlaan won #HeadPushupsChallenge

Mr. Rizwaan Noor won #PlankOneLegLiftedChallenge

The winner for each challenge received a Ticket to Dubai, sports bag and G-shock watch while the event was sponsored by Wheatables and G-Shock. Bodybeat Recreational Centre is a dance and fitness studio based in Karachi. Being a pioneer in its category, BBRC aims to build a platform bringing all the fitness pioneer together. It is through this platform that it aims to educate the fitness buffs of all the options available in Karachi. BBRC believes in fitness awareness as different people have different goals and BBRC aims to provide the best program to each and every individual.


Flagship Store Define launched in LuckyOne Mall


The flagship store of DEFINE opened recently at LuckyOne Mall, Karachi. Star-studded with prominent celebrities like Jia Ali, Tipu Sharif, Sana Fakhar and many more, as well as socialites, the opening was marked by a fashion presentation choreographed by the veteran Imran Kureishi.

The evening began with a  bustling Red Carpet, where  guests took pictures on arrival, both at the photo booth and at the media wall.  A ribbon cutting ceremony took place with Mr Mian Muhammad Abdullah and Mrs Zareena Bano cutting the ribbon, allowing guests to take a thorough round of the store and explore the range available.

The host of the event, Amna Abdullah later welcomed everyone to the event. A visual presentation of the concept behind Define was shared by Obaidullah Anwar, manager marketing at Define followed by a speech by CEO Define Mr Naim Anwar. Expressing his delight on the occasion he said, “Our challenge is to take the brand to the next level with a new look and feel that is vibrant, bold and metropolitan but still true to its natural, quality selection.”

Then began the fashion segment that everyone had been waiting for. Showcasing the three kinds of products available at Define – luxury (perfumes), fashion (accessories) and beauty (cosmetics), six models sashayed down the catwalk. The segment opened with Rohail Khan followed by Saima Azhar depicting luxury. Then came Asif Rehman and Faleesha Chaudhry depicting beauty and finally Omer Shahzad and Nadia Hussain depicting fashion.

The make-up of Faleesha Chaudhry, Saima Azhar and grooming of Asif Rehman and Rohail Khan was done by Angie’s salon. The outfits for female models were by Zubia Motiwalla.

The brand Define consists of different product lines such as perfumes, cosmetics, skin-care, hair-care and accessories that are daily style needs of shoppers, both males and females.

The PR and Event management of the event was handled by  STARLINKS PR and Events.


Heels Launched in Style


Heels recently launched its flagship store at Lucky One Mall, Karachi. The launch event was attended by celebrities and A-listers, besides socialites, media

Heels is primarily a footwear brand. At the grand launch, the brand also introduced its latest Eid collection titled ‘A Festive Affair’.

The event was well-organised promising to set a new milestone for the brand. It was organised by T-Factor Events; styling and wardrobe by Thomas Fernandes. Media management and PR was handled by IDEAS Events PR.