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KHAS Store Launched at Lucky One Mall


KHAS store was launched in Karachi, at LuckyOne Mall recently.The launch saw a large number of people in attendance including media personnel, socialites and celebs including Anam Tanveer, Tipu Sharif, Humaira Asghar Ali, Rizwan Ali Jaffri, Benita David and many more. Zeba Bakhtiar was the chief guest and did the inauguration of the store.

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World s Biggest Khaadi Outlet Opens in LuckyOne Mall


Khaadi is known for always brining something new to the scene. Be it their designs, cuts, accessories or their campaigns, Khaadi is known for that ‘wow’ factor we rarely see. November 11th is the date for the opening of Khaadi’s biggest store in the world, located at LuckyOne Mall, Karachi. Spread over 30,000 sq ft in area, Khaadi is probably the first retail brand in Pakistan to do something this huge. This will be the 5th flagship store of Khaadi. Khaadi is launching their store with a spectacular 30% flat sale that would last non-stop for 40 hours starting from 9 am on 11th November.

Previously, they outdid themselves with a 38 hours sale at Packages Mall, Lahore which was a huge success and widely appreciated by the customers. Khaadi is setting a benchmark for all the leading brands in Pakistan as this will be the first time in Pakistan that any store would remain open for an exclusive sale for straight 40 hours.


With its size, Khaadi as a brand has grown larger than life. It’s like a mall inside a mall. The latest collection offers something for everyone. Crockery and bed covers aside, the unstitched, pretwear and Khaadi Khaas offers beautiful, vibrant pieces for girly girls and monochromes and pastels for ladies who believe less is more.


Our favourite part in the entire store was the section for mini munchkins. More space means more variety and more adorable, teeny tiny dresses to choose from. Right beside it, is the home for bed sheets, cushions, some antique-y furniture and simply beautiful notebooks.

Adjacent to that you’ll find unstitched cloth and accessories. Right in the middle, the first thing you see when you enter is the prêt and Khaadi Khas collection. Yes, you do get overwhelmed with choices, especially the unstitched collection part (it is endless) but then again you find something for everyone with different tastes.


Khaadi brought denim kurtis when it first launched. This is one signature product of Khaadi we have always missed. Well guess what, you will find some nice, trendy denim kurtis, some with white lace and some with metallic studs in the stores now.


Khaadi first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas and loose fabric made from hand-woven fabric. Shamoon Sultan, the chairman and founder, had the intent of reviving the ancient craft of the handloom and popularizing the traditional medium in a contemporary manner.

Khaadi defines its lines as Concepts and initially had Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Over the years, Khaadi has introduced a number of new Concepts including Khaas (featuring exclusive and limited-edition pieces), Kids (for 2-12 year olds), Accessories (jewellery, stoles and handbags) and Home (featuring furniture, bedding and bath items).

With Khaadi Chapter Two just being unveiled and this new supreme outlet right on the cusp of opening, there’s no stopping Khaadi. We cannot even imagine that you would pick anywhere else or need any other outlet to shop at after seeing the scale of this mega store here.

Entertainment Events

Habitt Launches Their New Retail Store At Packages Mall


Habitt Home Store launched their new outlet in Packages Mall, Lahore through an exclusive meet and greet event. The inauguration gave an opportunity for the media and brands patrons to see the entire range of Habitt’s high quality products, and participate in a competition by voting for 5 different custom living spaces while also enjoying 4 Paee’s live musical performance. A fun competition was held during the event in which 6 prominent people from diverse backgrounds decorated 5 living spaces and guests voted for the one that felt right at home according to them. The five living spaces were designed by; Abdullah Haris, Sadia Khan, Tajwar Chaudhry, Fatima Khan, Sadaf Zarrar & Amna Niazi. Tajwar Chaudhry won the competition through voting held during the event.

The new store offers affordable living solutions made of exclusively designed furniture and home accessories which are priced at great value, enabling homemakers to design their ideal home within their budget. Habitt is only home store chain of its kind in Pakistan with such a wide range of products under one roof.


Flagship Store Define launched in LuckyOne Mall


The flagship store of DEFINE opened recently at LuckyOne Mall, Karachi. Star-studded with prominent celebrities like Jia Ali, Tipu Sharif, Sana Fakhar and many more, as well as socialites, the opening was marked by a fashion presentation choreographed by the veteran Imran Kureishi.

The evening began with a  bustling Red Carpet, where  guests took pictures on arrival, both at the photo booth and at the media wall.  A ribbon cutting ceremony took place with Mr Mian Muhammad Abdullah and Mrs Zareena Bano cutting the ribbon, allowing guests to take a thorough round of the store and explore the range available.

The host of the event, Amna Abdullah later welcomed everyone to the event. A visual presentation of the concept behind Define was shared by Obaidullah Anwar, manager marketing at Define followed by a speech by CEO Define Mr Naim Anwar. Expressing his delight on the occasion he said, “Our challenge is to take the brand to the next level with a new look and feel that is vibrant, bold and metropolitan but still true to its natural, quality selection.”

Then began the fashion segment that everyone had been waiting for. Showcasing the three kinds of products available at Define – luxury (perfumes), fashion (accessories) and beauty (cosmetics), six models sashayed down the catwalk. The segment opened with Rohail Khan followed by Saima Azhar depicting luxury. Then came Asif Rehman and Faleesha Chaudhry depicting beauty and finally Omer Shahzad and Nadia Hussain depicting fashion.

The make-up of Faleesha Chaudhry, Saima Azhar and grooming of Asif Rehman and Rohail Khan was done by Angie’s salon. The outfits for female models were by Zubia Motiwalla.

The brand Define consists of different product lines such as perfumes, cosmetics, skin-care, hair-care and accessories that are daily style needs of shoppers, both males and females.

The PR and Event management of the event was handled by  STARLINKS PR and Events.

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Cinepax Cinema opens new branch at Amanah Mall


Cinepax Cinemas recently opened a new branch at Amanah Mall, Model Town Link Rd, Lahore. It is the 13th branch of this popular cinema chain in the country and 3rd in the colorful city of Lahore.

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