P&G, the maker of world renowned products such as Pampers, Always, Safeguard, Ariel, Head & Shoulders and Pantene, has collaborated with METRO Cash & Carry and Health Oriented Preventive Education (HOPE) to provide clean drinking water to Pakistani communities in need through its Children’s Safe Drinking Water (CSDW) program.

Through the P&G-METRO-HOPE partnership, around 45 million liters of clean drinking water have been provided via P&G Purifier of Water sachets to disaster-struck families in Pakistan, reaching an estimated 200,000 people with clean drinking water for 4 months. This partnership has reached families affected by the drought in Tharpakar, earthquake in the northern areas such as Swat and floods in Sindh, Punjab and KPK during the monsoon season over the past 3 years.