YOCA Celebrates 70 glorious years of Independence
Pakistan’s premier home couture brand, YOCA – led by architects Sarah Najmi-Bilgrami, Zayd Bilgrami and Ahsan Najmi, celebrated 70 glorious years of Independence with a unique and rich amalgamation of architecture and history at their bespoke showroom in Karachi on 17th August 2017.
YOCA unveiled an exclusively designed ‘Independence Day’ Project titled ‘Building Pakistan One Design at a Time’. Paying a patriotic tribute to three sets of generations, the project exhibited the map of Karachi, in a contemporary stylized fashion – embedded on foyer tables, making for the perfect entrance into any abode. YOCA also displayed a “Distinctive Projection” highlighting the spirit of Independence and how our nation, as we know today, got pieced together. The cushions at YOCA inhibited a personality of their own – enveloped by traditional architectural rudiments such as Jharokas and Darwaze – making it the ultimate patriotic collage. An exquisite range of YOCA’s in-house hand-loomed silk fashioned from 99% pure silk thread and superior quality imported skins, guaranteed to add a luxurious touch to your personal spaces, were also exhibited alongside the prestigious ‘Silver A’ Design Award’ winner ‘Amoeba – The Coffee Table’ at the event.