Be a bright blonde with Paul Mitchell’s Platinum Blonde Shampoo. Containing the finest ingredients to help boost and brighten whites, greys and blondes, it will also banish brassiness and restore the luminosity to highlighted hair.

Paul Mitchell’s advanced formula found in Platinum Blonde Shampoo contains cool violet pigments to brighten and enhance blonde, grey or white hair while neutralizing yellow tones, diminishing that brassy blonde effect. Also containing a powerful combination of conditioning agents and extracts that provide ample moisture and intensified shine while mild ingredients cleanse and retain moisture to soften your hair.

It’s a purple-tinted shampoo, especially formulated to keep cool blonde or white hair looking beautiful and bright! The purple colour of the shampoo counteracts the yellow (or warmth or brassiness) that you usually see in blonde hair, especially right after it is lightened or as the toner starts to fade out. Those of you who are familiar with the colour wheel from art class will remember that lavender is directly across the wheel from yellow, and therefore cancels it out.

It smells like it is something that we should be eating, and it leaves the hair feeling soft and moisturized. It was reformulated a year or so ago, and we love the new formula so much more than the old one! You would leave the shampoo in your hair for 5-10 minutes (this time can vary for different people) before rinsing it off. Rinsing with cool water is best, as it closes down your hair cuticle to help trap the color in, and makes your hair feel better as well. You also don’t have to use this every time you wash your hair.

You can purchase Paul Mitchell Platinum Blonde Shampoo from online from Amazon. A 10.14oz bottle retails for $12.95. Also available at top local super markets.