WhatsApp’s New Power Feature for Channel Owners
Posted on October 27, 2024 by News Desk

WhatsApp to Introduce QR Code Feature for Following Channels – Enhanced Engagement and User Convenience on the Way!
WhatsApp is developing an innovative feature that will allow users to follow channels simply by scanning a QR code, streamlining how we connect with brands, influencers, and businesses. As one of the world’s most popular messaging platforms, WhatsApp’s continued development in enhancing user convenience has always been notable, and this new QR feature aims to add an even more seamless experience for users and channel owners alike.
According to WEBetaInfo, a site dedicated to tracking WhatsApp’s updates, the QR feature will enable channel owners to generate unique QR codes for their channels. These codes can then be shared across various platforms, allowing audiences to follow their channels effortlessly by scanning the code with their phone’s camera. This feature is anticipated to boost user engagement, as it removes extra steps involved in searching for and subscribing to channels.
Enhanced Customer Engagement with QR Codes
Businesses are expected to benefit significantly from this feature. By embedding these QR codes directly on product packaging or promotional material, brands can make it easier for customers to access product updates, customer support, or exclusive content directly through WhatsApp channels. This practical application will likely see increased customer interaction and offers businesses a more personalized way to reach their audience.
How Does It Work?
Once a user scans a QR code, they will be instantly redirected to the relevant WhatsApp channel. This integration makes it possible for users to follow channels without needing to search manually, offering a more intuitive and quick way to subscribe. The “create channel” option is also being moved to the top app bar’s overflow menu, allowing users easier access to creating their own channels as well.
When to Expect the Feature?
Currently, the QR feature is still under development but was spotted on the latest version of WhatsApp Beta for Android (2.24.22.20), which is accessible on the Google Play Store. Although it’s in the testing phase, the feature will be gradually released to the broader user base after a successful rollout.
Additional Features: Link Verification on Google
In addition to the QR functionality, WhatsApp is also introducing a Google link verification feature to increase user safety. This feature allows users to verify the legitimacy of shared links by cross-checking them directly on Google without leaving the app, reducing risks associated with suspicious links shared in personal or group chats.
With these developments, WhatsApp is positioning itself not only as a messaging app but as a platform that can handle an array of needs, from brand engagement to increased security. Keep an eye out for these updates to enjoy a more efficient and safer experience on WhatsApp.